On July 16, the Digital Sky LINK (Link the World to Create Happiness) global strategy conference was held in Phase 3 of the Beijing International Trade Center. Digital Sky CEO Wang Sheng, Deputy General Manager Pei Xiaohui, as well as Japan’s Bandai and East Partners such as Movies and Disney jointly attended. Digital Sky officially announced that it has acquired the genuine mobile game "Dragon Ball Fighting" adapted from the popular immortal anime Dragon Ball, the world-renowned sci-fi epic "Star Wars" 3D next-generation mobile game, the new animation Information about the mobile game "Tokyo Ghoul" and eight premium otome-oriented ?ikemen? series of mobile games loved by female players.

During the press conference, Pei Xiaohui, deputy general manager of Digital Sky, accepted an exclusive interview with the media. Mr. Pei Xiaohui introduced to us Digital Sky’s global brand strategy plan. In the future, Digital Sky will use globally renowned brands As the core, it links more top partners in different fields such as film and television, animation, literature and games around the world to provide high-quality game products to players around the world.

Pei Xiaohui, Deputy General Manager of Digital Sky

Introduction to Digital Sky

Founded in 2011, Digital Sky is the first mobile game company in China to enter overseas and develop the global mobile game market. Company, its self-developed "Dragon Power", "Domination" and other high-quality masterpieces are distributed in more than 30 countries and regions around the world, including the United States, Japan, Australia, South Korea, Germany, Russia, the United Kingdom, Brazil, and Southeast Asia! In 2013, it was ranked 26th in the 2013 Global App Developer Revenue List by App Annie, a well-known app store market data analysis service provider, ranking first among Chinese mobile game companies! In the same year, the British media PocketGamer selected "Digital Sky" It is the number one most powerful mobile game developer in China. Since 2014, the Digital Sky R&D team has expanded to 700 people, and has multiple independent research and development 3D engines. With high-quality products and strong overseas distribution capabilities, it has cooperated with many well-known game, literature, animation, film and television companies at home and abroad. A strategic partnership has been successfully established.

LINK Global Strategy Press Conference

Reporter: Hello, Mr. Pei, the theme of this press conference is LINK (Link the world to create happiness). Can you explain it? What does the word "LINK" mean?

Pei Xiaohui: "LINK" means "chain", which represents different ecological chains and also means cooperation and cohesion. It is the global strategy launched by Digital Sky this time. A theme of cooperation also positions Digital Sky’s attitude, methods and cooperation concepts in the strategic development of different industries around the world. We hope to work together with top partners from different fields around the world to create a win-win situation, just like this?LINK ?As described in the press conference, connect the world and create happiness.

Reporter: When did Digital Sky enter the overseas market? Which part of the overseas market is the focus now?

Pei Xiaohui: Digital Sky was the first Chinese mobile game company to explore overseas in 2012. A company with senior experience in R&D and operations. Digital Sky's strategic layout starts with overseas business, and any region with potential will become part of the strategy. At present, Digital Sky has released products in more than 30 countries and regions around the world, including the United States, Japan, Australia, South Korea, Germany, Russia, the United Kingdom, Brazil, and Southeast Asia. It has more than 20 million loyal players worldwide and has achieved a good market Due to its outstanding performance, it has also been selected as the “No. 1 most powerful mobile game developer in China” by the British media PocketGamer.

We are very optimistic about the development trend of the global mobile game market. We will also have further plans in China. We will continue to introduce more top-notch products from Europe, the United States, Japan, South Korea and other countries, and cooperate with The characteristics of the domestic market are combined with the overall global distribution of the Chinese market and overseas markets simultaneously.

Digital Sky’s self-developed fantasy mobile game masterpiece "Dragon Power"

Reporter: What kind of products do you think are suitable for overseas markets? What should we pay attention to when developing games for global distribution?

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Pei Xiaohui: The impact of cultural differences in different regions has also caused players from various countries to show more distinctive and unique personalities. This is just like European and American players prefer themes such as magic and science fiction, and love the SLG game mode. Players in Southeast Asia are even more fascinated by martial arts, oriental fantasy, and the culture of the Three Kingdoms.

However, all gamers have core interests in entertainment, so we strive to seize these interests in the global release of products and make up for different needs through customized versions. . First of all, the product meets the needs and preferences of most players, and on this basis, their favorite content and elements are added to meet the needs of individual players. This is why Digital Sky games will have more than ten different versions during the global release process. In addition, when releasing products, we need to constantly explore innovative design concepts and presentation methods, gain insight into the different tastes of overseas players, and strive to produce high-quality products to attract overseas players.

"Dragon Ball Fighting"

"Tokyo Ghoul"

"Star Wars"

Reporter: We saw at the press conference Digital Sky officially announced that it is the agent for the domestic distribution rights of many blockbuster mobile games such as the Japanese comic "Dragon Ball Fighting", "Tokyo Ghoul" and the European and American science fiction masterpiece "Star Wars". Top IPs such as Dragon Ball and Tokyo Ghoul are It is very difficult to be an agent, so how did Digital Sky obtain the agency rights? In addition, why should it agent these products?

Pei Xiaohui: In summary, it is focus, pragmatism and rigor. The core team of Digital Sky has been focusing on the field of mobile games for 12 years. It was the first to develop mobile games in China and one of the first mobile game companies to actively explore overseas markets. Therefore, Digital Sky has accumulated rich experience in terms of business distribution and product research and development.

We hope that Digital Sky can shape and spread a new "mobile game culture". Previously, we released "Domination of the World" overseas, introducing the culture of the Three Kingdoms to the global market, and achieved great success; in addition, our self-developed Western fantasy mobile game "Dragon Power" also successfully entered the overseas market and also received Good reviews from European and American players. The successful release of these two products in more than 30 countries around the world has strengthened our confidence in the company's strategic system and global layout.

Therefore, for the next product "Fairy Sword Inn", we will still promote it to various markets around the world, not only so that 500 million fairy fans around the world can experience it, but also to bring Chinese fairy tales to the world. Culture is introduced to the world again; and "Dragon Ball" and "Star Wars" are the pinnacle brands of globalization. We hope that not only Chinese players can experience the cultural content of genuine animation and film and television, but also that these classic works can be brought to the digital sky Promote in different countries.

"Fairy Sword Inn"

Reporter: In the Chinese mobile game market, what is Digital Sky's positioning for itself? Or talk about Digital Sky's long-term goals?

< p> Pei Xiaohui: Let’s be a focused and pragmatic mobile game company in the global market. Our starting point is to provide users with high-quality game services through our own products and concepts. It is a very great thing to gain the understanding and recognition of a product from players in different countries around the world, but of course it is also a very difficult thing to achieve. In the past few years, we have been fortunate to get to know well-known developers and partners from different fields. In the future, we hope to jointly promote more well-known works around the world. "Dragon Ball Fighting", "Star Wars", and "Sword Inn" are the first batch of fully released products, and we will launch more products in the future.

Reporter: At the press conference, Digital Sky proposed to cover many different fields such as animation, film and television, games, etc. I would like to ask if there are any plans for Digital Sky?

Pei Xiaohui: ?Youthfulness? and ?Entertainment? are the most prominent elements of animation, film and television, and games. Therefore, users who possess some of these elements at the same time will have varying degrees of penetration into films, television, animation, and games. This also means that Then we can create a series of content for this same group of people to shift users' attention to games, hoping to achieve the cultivation of works and users through a complete industrial chain.

Otome’s ikemen series of mobile games

Reporter: Will it invest in or acquire powerful companies to enhance its R&D capabilities like Tencent does?

< p> Pei Xiaohui: At present, we already have two sets of self-developed 3D engines. Of course, we do not rule out capital injection or acquisition of outstanding domestic and foreign development companies. When it comes to partners, we attach great importance to two aspects. One is to see whether the partner's product development philosophy and game quality are in line with our requirements. The other is to see whether the company has a good foundation in business and product levels. If these two If all aspects are consistent, then we will take the win as the goal and make the cooperation between the two companies closer.

Reporter: Competition in the mobile game market has become more intense in 2015. How does Digital Sky view this situation?

Pei Xiaohui: To stand out in the fierce competition, we still need to rely on With premium quality, we will develop products based on the plan of "big brand, big production, and globalization" in the future, and complete the distribution of mobile games in the global market through different ecological chains and global partners!