The round body is like China's running script, which is beautifully written. Just as many brands use round English for surface decoration, round is not a signboard. Many people in China can't write running script well, and so can foreigners. You can say that foreigners use round bodies, but the writing is not good. Of course, there are many schools of running script in China, and there is more than one kind of English calligraphy, as well as Italian style, handwritten printing and so on.