Name: Converse

In 1908, the American Moore-Converse founded a professional basketball shoe manufacturing factory in Springfield, Massachusetts, and CONVER ALL SATAR was born. In 1917, ALL START canvas shoes were officially launched. With their wild and uninhibited design, they became popular all over the world. In 1923, it became a famous trademark with the autograph of CHVCK TAYLOR, a basketball star with athletic talent and eloquence. ALL START canvas shoes, which combine retro, fashion and environmental protection, are a spiritual symbol of American culture. With their free and unconstrained wearing style, they have become a loyal choice for young people who pursue their own fashion.

With its charming appearance and innovative and environmentally friendly concepts, Converse has sold more than 700 million pairs worldwide. What is the concept of 700 million pairs? It means that 12% of the people in the world have owned Converse shoes; it means that as many as 3 people in the United States have worn Converse classic casual shoes.

As early as 1917, at the beginning of this century, Converse launched the All Star series of basketball shoes, which led to a revolution in the entire shoe industry. All Star basketball shoes and the emerging basketball sport were once popular in the United States and even the world. In the past century, we can see traces of Converse investing in basketball. It has become the same as McDonald's, Coca-Cola, Harley-Davidson, etc. Become a symbol of American cultural spirit.

Converse All Star Chuck Taylor is the trend leader of all canvas casual shoes. All Star has always used the canvas with the highest density and the best texture, bilateral strips, virgin rubber and fine mesh, which is durable. While innovating, it emphasizes natural materials and environmental protection concepts, and is known as the "Rolls-Royce" of shoes. Since it officially landed in mainland China in 1992, Converse, the eternal superstar, is taking the advantage of transformation in the theory of evolution to be popular throughout China.

Converse, founded in 1908, has created a global canvas shoe kingdom, ranking first in the world in terms of sales and styles. In the Chinese market, there are now three series of ALL STARCHUCK TAYLOR (all-star classic canvas shoes), JACK PURCELL (open smile), and PRO STAR (classical canvas shoes), with more than 50 styles and colors, allowing young people who are unwilling to be boring, Play with colors in a high-profile way and go out looking great.

ALL STAR CHUCK TAYLOR

The world's first pair of ALL STAR canvas shoes was born in the United States in 1917 by the American CONVERSE company. In the early 20th century, it was known as the "basketball ambassador" American professional basketball superstar CHUCK TAYLOR (Chuck. Taylor) loves this new canvas shoe and firmly believes that ALL STAR shoes can allow basketball players to gallop around the court and play to their heart's content. Therefore, no matter where he goes, he will always bring I have a pair of ALL STAR canvas shoes. I enthusiastically recommend ALL STAR canvas shoes to my friends, basketball players and coaches. Based on the requirements and personal experience of basketball for sports shoes, I personally participated in the improved design of ALL STAR canvas shoes, making them More suitable for basketball. In 1923, CONVERSE decided to use CHUCK TAYLOR's signature as part of the ALL STAR trademark in recognition of his contribution to ALL STAR canvas shoes. ALL STAR CHUCK TAYLOR canvas shoes were born. More than half a century has passed, and the All-Star classic canvas shoes have become synonymous with canvas shoes that are well-known around the world. It has created the world's only record of selling 600 million pairs of a single shoe type. Like McDonald's, Coca-Cola, Ford Motors, and Levi's jeans, it has become an emblem of the traditional American cultural spirit. The original design of ALL STAR uses canvas as the material, which is not only wear-resistant, but also can be washed by a washing machine, which is environmentally friendly and pollution-free. At that time, ALL STAR only had one color - white. In 1966, ALL STAR launched a color series, breaking the long-term single color policy. With the continuous advancement of technology, more materials such as leather and rubber are gradually used as raw materials for shoemaking. In the 1970s, influenced by the hippie trend, fashion began to move closer to a natural and primitive feeling. ALL STAR seemed very retro at the time. It was very convenient to wear and match. You could wear it freely wherever you went, making your life simple. In 1996, ALL STAR launched ALL STAR 2000. The original canvas material of the upper was changed to leather, completing a striking change in the history of ALL STAR. Based on the original ALL STAR, the oldest sneakers are given the most dazzling appearance.

JACK PURCELL

As one of CONVERSE's classic canvas shoes, it is named "Open Smile" because of its special SMILE curved design on the toe. JACK PURCELL comes from the world champion active in Canadian badminton in the 20th century.

Sports such as badminton, tennis and squash require durable and suitable sports shoes that are suitable for them. JACK PURCELL conducts its own research and improvement on the shoes and participates in the development and planning. In order to commemorate its contribution, this kind of sports shoes is named after JACK PURCELL. Later, JACK PURCELL provided special sports shoes for the most advanced sports games, thus winning the welcome of professional players in all previous DEBIS Cup games in the United States. JACK PURCELL's superior craftsmanship and unique styling are also favored by Hollywood's elite. Hollywood legendary movie stars JAMES DEAN, DUSTIN HOFFMAN, and GEORGE HARRISON of the BEATLES band are all fans of JACK PURCELL. Dustin Hoffman wore JACK PURCELL in the film "The Graduate". As time goes by, JACK PURCELL's unique charm remains unchanged. In 2000, JACK PURCELL landed in mainland China. Black, white, pink, khaki, coffee, sapphire blue, navy blue, apple green and other colorful colors are on the scene. The wear-resistant and flexible canvas upper, unique appearance design and the consistent tradition of paying attention to details show that the classic family will last forever. of elegance.

PRO STAR

PRO STAR's unique "star arrow" logo has been used since CONVERSE was founded. The "Star Arrow" logo has accompanied Dr. J (JULIUS ERVING), "Magic" Johnson (EARVIN JOHNSON), and "LARGY BIRD" in creating popular basketball myths in the NBA. Now, the "Star Arrow" logo is no longer limited to sneakers. PRO STAR's simple and unique logo and simple color scheme evoke beautiful memories of the innocent era and give people a new interpretation of the retro trend. In Japan and South Korea, PRO STAR has become the best-selling shoe after JACK PURCELL.

Japanese dramas have attracted more and more people's love. The super popular idol Kimura Takuya has become the spokesperson of fashion. In Japan, South Korea, Taiwan and other places, as long as Kimura wears whatever clothes, whatever clothes will become popular . Kimura Takuya's favorite shoe brand is CONVERSE. The shoes on Kimura Takuya's feet in "Life is Beautiful" are the ONE STAR in CONVERSE. Noriko Sakai, the heroine of the Japanese drama "Love at Sunset", also has a soft spot for CONVERSE. CONVERSE is the Hari people’s first choice for fashion. In Japan and South Korea, CONVERSE is the number one brand of sports and casual shoes. CONVERSE SHOP is spread all over the streets of Japan and South Korea, with a wide range of products. Entertainers who go to Japan for filming or sightseeing enjoy buying CONVERSE shoes locally. Mainland youth idol drama actress Xu Jinglei met CONVERSE in Ginza, Tokyo, and later became CONVERSE's spokesperson for mainland China. Jordan Chan, Zhang Ziyi, Lin Xiaopei, and Su Youpeng all love CONVERSE. CONVERSE has created a global canvas shoe kingdom, ranking first in the world in terms of style and sales.

When Dr. J - Julius L. Erving took off from the free throw line and dunked, a legendary name was immediately engraved on the NBA's "Pantheon". Engraved with Dr. J’s name, there is also a great classic that takes its place – CONVERSE basketball shoes. Just like the "magic shoes" of elves in ancient mythology, Dr. J, "Magic" Johnson, "Big Bird" Bird, "Aunt Larry", "Rebounder King" Rodman and "Postman" Malone all wore CONVERSE Created one popular modern myth after another. A century-old brand comes to China. In 1993, CONVERSE joined hands with Baoyuan Shoes, the world's giant in the shoemaking industry, to serve the Chinese market! ?

☆Xu Jinglei, female, actress. In 1999, Xu Jinglei was elected as the most popular actress of the era by Beijing college students with the second-place vote, only 100 votes behind Xu Fan, who was elected first; "New Weekly" said that she "makes people feel very "Comfortable" and one of the "Top Ten Amazing Things of 1998"; became the brand spokesperson of the American sports brand CONVERSE in China. (This is CONVERSE after NBA superstar "The Postman" Karl Malone signed Converse's brand spokesperson in 2000☆

Converse brand history

1908 - Like most brands, Converse The origin of Converse comes from the surname of its founder, Mr. Marquis M. Converse. It started with the initial production of products in the Massachusetts factory by 15 employees, and All Star was born in 1917. ——The first pair of Converse All Star shoes came out. With the excellent characteristics of the product itself, after many years of continuous testing, it became one of the most famous sports shoes in history.

In 1917 - a man. A young basketball player named Chuck Taylor joined the professional basketball league and chose sneakers made of Converse All Star shoes.

Because he constantly recommended Converse All Star to be sold to various college and high school basketball teams, in 1921, Chuck Taylor signed a contract with Converse and became a member of the business representative, starting a page of the legendary cooperation between Converse and Chuck Taylor.

1923 - Chuck Taylor's signature was placed on the ankle of the sneaker, becoming one of the product's features, and All Star became synonymous with basketball shoes.

1936 - Chuck Taylor's signature became part of the Converse trademark, inseparable from Converse, and launched the concept of people wearing sneakers in sports situations.

1936 - Converse All Star shoes became the designated shoes for the U.S. Olympic basketball team.

1941 - During World War II, Converse also joined the production of American military supplies. With Converse's professional technology, it produced a series of special-purpose boots and hoods. , foot protection, etc.

1966 - Converse All Star launched colored basketball shoes for the first time, breaking the single white color strategy of nearly sixty years.

1982 - Converse was launched on the NASDAQ stock market and became a listed company.

1985 - Converse All Star shoes became popular in Japan and created excellent results.

1991 - Converse became the designated game shoe for the NBA.

1996--All Star global sales exceeded 700 million pairs.

Converse has a history of hundreds of years. In 1908, Mr. Converse founded the Converse brand in the United States. The earliest pair of basketball shoes was created by Converse in 1917. ALL STAR, a well-known athlete can be signed at that time. In 1923, Converse became the endorsement of basketball shoes around the world.

At first, Converse mainly developed basketball shoes. In the past, people could not imagine that canvas shoes were the current basketball shoes. Due to the changes of the times, there have been great changes.

In 1936, Converse’s basketball shoes became the designated basketball shoes for the U.S. team. Converse can be said to be a leader in the industry. In 1982, Converse was listed on the NASDAQ in the United States, and the overall stock price was still acceptable. A promotion was made in 1985 and achieved very brilliant results in Japan.

Converse is now the designated shoe of the NBA and has evolved since then. With the development of science and technology, basketball shoes have developed to high technology. The canvas shoes created in the past have become a favorite brand of fashion people.

Consumers can feel from the products that this brand has a classic and fashionable taste. The Converse brand is gradually using its classic and fashionable taste as a kind of self-realization and consumption in its own stage. continuous realization. In recent years, the concept of "BE A STAR" has been launched, which means that everyone is expected to show themselves and realize themselves on their own stage. This is the culture that Converse has achieved over the past hundred years.

The Converse brand has a century-old history in the United States. In the minds of Americans, it is like McDonald's and Coca-Cola. It is a brand that will last for a century.