Create personal IP

A good circle of friends can reduce the cost of communication.

Nickname, profile, avatar and background are the first stage to know a stranger, which is very important!

The avatar can be a real person picture, a product LOGO or a text, which is suitable for stabilizing the sales of customers.

For customers who need to develop themselves, it is not recommended to use the company's logo as an avatar or company name as a nickname at the beginning of sales. (This situation is more about electric pins and net pins, but it is ok if it is a face pin. The same is true for personalized signatures.

Reason: the quality of data in the early stage of selling Xiaobai was not high, others harassed it, and the customer rejection rate was high!

Distribution of friends circle

Circle formula: 40%+30%+20%+ 10%

40% products and hard-core advertisements (brands and professional knowledge) in their respective industries are designed for professionals.

30%: hair daily life, erect a person's design, hair ring photos must be repaired! Increase customers' understanding of you.

20% send customer witness, such as screenshot of payment, screenshot of customer's thanks or affirmation, and the most important customer success story (increase trust in products).

10%: Give some preferential activities of the company, activate customers regularly, and speed up the trading time of customers.

Needle crown hair ring technique

Friends circle should not only send, but also send more intermittent hair bands.

Now there is too much information in the circle of friends, and the number of views is declining. The average customer can only brush a circle of friends for about 30 minutes, so the hair band interval is more than 30 minutes, and the customer will not realize how much you have sent.

② wavy hair bands (materials with high conversion rate)

Some information is very important, but it will be annoying for customers to send it continuously. What if they don't send it and waste it?

Send the same content, delete the last one, the advertisement will be replayed every 30 minutes, which can ensure your customers to see it, but you only click into the circle of friends once, which can reduce the probability of customers hacking.