In 1917, the world's first pair of ALL STAR canvas shoes was born in the American CONVERSE company. In the early 20th century, the American professional basketball superstar CHUCK TAYLOR, known as the "basketball ambassador" ) couldn't put it down for this new canvas shoe, and he firmly believes that ALL STAR shoes can allow basketball players to gallop around the court and play to their fullest. Therefore, no matter where he goes, he will always bring a pair of ALL STAR canvas shoes and enthusiastically sell them to him. Friends, basketball players and coaches recommended ALL STAR canvas shoes, and based on the requirements and personal experience of basketball for sports shoes, I personally participated in the improved design of ALL STAR canvas shoes to make them more suitable for basketball. In 1923, CONVERSE decided to use CHUCK TAYLOR's signature as part of the ALL STAR trademark in recognition of his contribution to ALL STAR canvas shoes. ALL STAR CHUCK TAYLOR canvas shoes were born. More than half a century has passed, and the All-Star classic canvas shoes have become synonymous with canvas shoes that are well-known around the world. It has created the world's only record of selling 600 million pairs of a single shoe type. Like McDonald's, Coca-Cola, Ford Motors, and Levi's jeans, it has become an emblem of the traditional American cultural spirit. The original design of ALL STAR uses canvas as the material, which is not only wear-resistant, but also can be washed by a washing machine, which is environmentally friendly and pollution-free. At that time, ALL STAR only had one color - white. In 1966, ALL STAR launched a color series, breaking the long-term single color policy. With the continuous advancement of technology, more materials such as leather and rubber are gradually used as raw materials for shoemaking. In the 1970s, influenced by the hippie trend, fashion began to move closer to a natural and primitive feeling. ALL STAR seemed very retro at the time. It was very convenient to wear and match. You could wear it freely wherever you went, making your life simple. In 1996, ALL STAR launched ALL STAR 2000. The original canvas material of the upper was changed to leather, completing a striking change in the history of ALL STAR. Based on the original ALL STAR, the oldest sneakers are given the most dazzling appearance.
Since the advent of the All Star sneakers, which marked the model of CONVERSE in 1917, the CONVERSE All-Star classic canvas shoes have become a household name synonymous with canvas shoes around the world, and are known as the "Ross" of canvas shoes. Rice" has become a symbol of American cultural spirit. Its sales network of sports shoes, casual shoes and clothing accessories has spread to more than 100 countries and regions around the world, and there are more than 9,000 sporting goods stores and department store counters.
CONVERSE’s three major series: ALLSTARCHUCKTAYLOR (all-star classic canvas shoes), JACKPURCELL (open smile), and PROSTAR (classical canvas shoes)
CONVERSE was born in 1908
Mr.Marguis M.Converse, who has always been manufacturing industrial shoes, established Converse Rubber Shoe Co. in Massachusetts, USA, and then switched to manufacturing sports shoes. After the First World War, the social economy was still in a downturn. When other factories were facing closure, CONVERSE insisted on producing canvas shoes at the lowest cost - All Star in 1917.
Chuck Taylor became a star in 1923
Chuck Taylor was already a star on the basketball court during his school days. In 2021, he was employed as a salesperson promoting All Star. In the same year, Taylor improved the original design of All Star, and All Star became the star of basketball shoes. In 1923, his signature became the permanent mark of CONVERSE.
In 1936
The American basketball team began to choose to wear CONVERSE to participate in the Olympic Games. 1948—CONVERSE was selected as the designated sports shoe for the Los Angeles Olympic Games. The Superstar of adidas in the 1970s pushed the trend of basketball shoes to the highest level. Converse saw that leather basketball shoes could be developed, so it developed its "star logo" into a new leather sneaker, and One Star came into being.
1977
The World Class Trainer was specially designed for long-distance runners at that time. The selling point was of course its lightweight design.
In 1986
Taking popular stars Magic Johnson and Larry Bird as spokespersons for the Weapon model, Weapon immediately became a classic basketball shoe.
In 1990
CONVERSE’s new sneakers were extremely slow-selling. In order to save the momentum, Rodman, the bad boy of the Bulls who was popular at that time, was used as a sign; CONVERSE also helped design concept shoes. It’s a pity that the new CONVERSE still plummets to the bottom!
In 1991
CONVERSE*** sold 5 billion pairs of sneakers.
In the same year, CONVERSE officially announced the suspension of the production line in the US factory, and the CONVERSE sneakers with "Made in USA" printed on the market will become history.
January 22, 2000
American Converse Inc., which has had agency rights for more than 40 years, applied to the court in accordance with Article 11 of the Federal Bankruptcy Law to fully withdraw production and sales. New CONVERSE and another company took over its management rights.
2002
In 2002, we cooperated with the famous brand A.P.C. to launch A.P.C. /p>
In 2003
NIKE announced the acquisition of CONVERSE, and CONVERSE became a sub-brand of NIKE and was truly reborn.
[1] 2004 - Signed five NBA rookies (Dwyane Wade, Trion Bell, Chris Bosh, Mike Sweetney, Kirk Hinley Strange.)
2005——The 70th anniversary of the birth of Jack Purcell in the Converse product line.
2007——The second generation of Converse Wade series was grandly launched.
2008——Converse’s 100th anniversary, the slogan Welcome To The Converse Century was proposed.