Development Brief

While watching a football game in Shanghai, Nike Vice President Gordon Thompson noticed that Nike logos of various sizes appeared numerous times in Dallas. Team player jerseys, flags, vending machines and many other places. Therefore, Gordon Thompson believes that signs have reached the point of proliferation and should be regulated to a certain extent.

Nike has assigned the company's design department to formulate a complete and systematic logo application specification. Every year, the logo is used on websites, stores, within the company, and on more than 20,000 products. Therefore, special emphasis must be placed on the flexibility of logo application.

Development process

1. In 1971, student Carolyn Davidson designed the first Swoosh logo because the goddess of victory named Nike had a pair of dancing wings.

2. In 1978, Nike's Swoosh logo changed from a frame to a solid shape and appeared below the standard words, making it more eye-catching.

3. In 1985, the logo was combined in a square, creating positive and negative effects.

4. Nowadays, the Swoosh logo is used alone according to needs.

Main Products

Football Series

Mercurial Series

Nike’s most ingenious football product was launched, and it has completely changed football. Boot design.

In order to create the lightest and fastest football boot, Nike designer Peter Hudson made a decisive decision when he started sketching the design: no restrictions . After eliminating factors such as money, time and manufacturing technology, designers were able to go wild and break all scientific boundaries to create a football boot made entirely of carbon fiber. This initiative is unprecedented.

For Nike, the result is the Mercurial SL: a weight of 190 grams

This makes the Mercurial SL the lightest football boot from Nike, and it is also The fastest, most resilient and strongest football boot ever created. The entire shoe is extremely simple, without any redundant design, without losing any performance.

From the beginning, the Mercurial SL was not designed for sale. It was designed with the same intention as the concept car: to lead innovation, explore new ideas, and push the boundaries of design and engineering. However, while Mercurial SL was creating a new concept with shocking effects, Nike found that it would be more meaningful to bring these innovative ideas and products to athletes.

The spikes and spikes are added to the sole through injection molding in Korea to form a separate outsole component. The spikes provide ideal traction for fast athletes, allowing them to accelerate quickly when dribbling or running on the court. The heel guard of the SL is designed to be very small and is used to fix the position of the heel.

At Nike's research center in Montebelluna, Italy, engineers have created a new process to shape the stubborn material of carbon fiber into the soft uppers of sports boots.

Form must serve function. The color of Mercurial SL is mainly black with carbon fiber. The only color added is the pink swoosh. Designer Peter Hudson explains, “The color combination makes you look closer and you see the exquisite design details.” Mr. Hudson said, “The Mercurial SL is the promise we made – a lightweight The result is a high-quality, high-performance, fast-accelerating football boot that not only sets a new benchmark for a football player's competitive ability, but is also a concept product that breaks boundaries, a product that is entirely based on a design vision. Mercurial SL is made for football and combines design and beauty."

Mercurial SL is aimed at fast athletes. The spokesperson is Real Madrid superstar, Cristiano Ronaldo, who is worth 94 million euros, and Chelsea superstar "Warcraft". Drogba.

Tiempo Legend series

Nike Tiempo Legend is called "legend" by football shoe fans. Legend is in the football shoe consumer market just like it is in the car consumer market. Since its birth, Legend has never lacked sales. Every time it is updated, it will definitely trigger an upsurge of discussion and attention. It can be regarded as a sustainable football shoe. "legend".

The third generation Legend is divided into four levels, with five types of soles (famous products are different, the whole family is on the market, and the momentum is quite magnificent). The four levels from high to low are: Tiempo Legend, Tiempo Classic, Tiempo Mystic, and Tiempo Natural. There are five types of soles, in addition to the mid-to-low-end IC flat-soled indoor soles and TF broken nail soles, the other three are long spikes, namely SG, AG, and FG.

The new Tiempo Legend IV incorporates seventeen years of continuous improvement of craftsmanship, aiming to create timeless quality. Tiempo stands for touch, heritage and craftsmanship, all in one. It continues to evolve to meet the needs of today's elite players.

Tiempo is part of Nike Football's DNA, shouldering the responsibility of adhering to traditional elements while never forgetting to seek innovation.

The Tiempo Legend IV boots refuse to rest on past glories. Instead, it is brewing a glorious and exciting future. Vibrant orange details on the tongue, heel, studs and laces not only maintain its consistent high craftsmanship, but are also an evolution full of innovation.

The high-quality leather selected for the Tiempo Elite Series is both wear-resistant and soft, giving players a comfortable fit, sensitive touch and flexible ball control. Excellent touch, tough and lightweight carbon fiber sole plate, flying cable technology and improved spikes and other innovative technologies give Tiempo a shock like the return of the king.

Improved upper stitching further enhances the softness of the upper, minimizing the looseness of the leather upper, and the new insole will not deform while absorbing shock. When players exercise vigorously, the super support of the sole and heel makes the boots respond more quickly.

The lightweight carbon plate on the sole enhances the hardness of the boots while preventing them from being too stiff. Rounded cleats plus two central blades give players the extra grip they need most. Nike Flywire technology provides superior midfoot lockdown for superior support while enhancing the comfort and control of the boot.

The Tiempo Legend IV is the lightest Tiempo boot to date, 20 grams lighter than its predecessor.

T90 Series

T90 is the most lethal boot on the football field, providing extremely high accuracy for forwards who love scoring goals. Its unique shot-shield technology allows players to attack as they please without sacrificing accuracy. When in contact with the ball, the Nike Total90's instep wing creates constant pressure on the ball, enabling excellent accuracy at high speeds. In addition, shaped memory foam creates a smoother surface on the boot, increasing power and accuracy on direct shots. Curved fins in the middle of the upper, each with a targeted slash and size, allow players to better control the direction of the ball.

The T90 uses a synthetic material upper, and the outsole uses columnar nails in the forefoot and razors in the back to ensure stability while reducing pressure on the foot. The side lace design avoids compression of blood vessels in the foot.

CTR360 Series

CTR360 has excellent first touch ability, providing players with the advantage of breakthrough passing and instant control. The CTR360's outsole features dual-density studs, which combined with its unique stud geometry allow for better ball stopping and control, while its faux kangaroo leather upper is designed for catching and distributing the ball. And make the best design.

Nike Classic “Silver Steel”

Following the release of new colors for Foamposite One and Foamposite Pro, Nike’s classic shoe Total Air Foamposite Max is released in silver and black. This color scheme of Total Air Foamposite Max is nicknamed "Silver Steel".

Sports and leisure categories

AF-1 series

nike air force1 is a sports shoe produced by Nike. Air Force 1 was born in 1982 and is deeply rooted in basketball. At that time, 6 basketball players were selected to endorse this shoe: Moses Malone, Michael Cooper, Jamaal Wilkes, Bobby Jones , Mychal Thompson and Calvin Natt, they are carefully selected defensive experts who brought this basketball shoe to the world. With classic posters and tough stance, Ma Long and his partners demonstrated the six elements of AF1’s success: grandeur, durability, transcendence, boldness, consistency and purity.

Nike Air Force 1 (Air Force) was born in 1982, it is deeply rooted in basketball.

Sub-brand

Jordan series

Jordan Brand is a brand under NIKE. To put it bluntly, Jordan Brand is a subsidiary of NIKE and is affiliated with NIKE. It has independent research and development capabilities, but sales still follow NIKE's sales strategy.

The Jordan Sport series includes the Jordan series of basketball shoes, sports training shoes and jerseys. They are all products with high breathability and stability, functionality and avant-garde styling. Among them, the AJ series of shoes are more It was launched to the 23rd generation, and later named with the year of release, such as AJ2010, and many replicas have made fans unable to put it down. The Jordan Lifestyle series inspires a variety of design inspirations from various sports elements, such as baseball casual tops, long and short-sleeved shirts, wool vests or innovative jeans, all of which make the Jordan Lifestyle series suitable for wear across sports. , presenting a variety of daily casual styles.

Derivative shoes

Nike’s latest technology and creativity are usually the first to be equipped on the original Air Jordan sneakers. But new technology and creativity inevitably have experimental purposes. The concept may be forward-thinking, but performance may be compromised. For example: Joe 7's "Huarache concept", lid design, Joe 22's "titanium metal plate" are equivalent to starting from AJ 16, each generation of Jordan shoes will launch a special and enhanced version, through modifications to its details, making it More suitable for actual combat and close to the essence of sneakers. Shoe name suffixes are generally "+" "SE" "PE" ".5"

AW77 series

In 1977, Geoff Hollister (Geoff Hollister), Nike The third employee of the company (then Le Cordon Bleu) founded the athletics dynasty, Athletics West. It is a place of pilgrimage for all track and field athletes, gold medalists, record breakers, long-distance and sprinters...the geniuses on the sports field join one after another! Everyone is coming towards the northeastern part of the Pacific Ocean, and everyone is coming with great ambitions. In a slippery place with 50.9 inches of precipitation throughout the year, I worked hard and trained hard. Jeff was determined to create a set of hoodies for them to use in training and life. He had been immersed in design all day, and suddenly an idea struck him! He cut the hoodie's zipper in half to make it lighter, while equipping it with a closer-fitting, multi-layered waterproof and breathable hood. It was the first hoodie designed specifically for racing, and it was the prototype of the legendary AW77.

HTM series

A top-notch shoe series jointly launched by Japanese fashion godfather Hiroshi Fujiwara, Nike legendary designer Tinker Hatfield and Nike CEO Mark Parker. HTM AIR FORCE ONE is made of high-grade materials. There are two generations of this series. The first generation uses high-grade leather, and the second generation uses crocodile skin pattern design. AF1 shoes are released. The HTM series also includes WOVEN, WOVEN BOOT, FOOTSCAPE WOVEN, fLYknit and other shoes.

7NIKE shoes

Main material

Full Grain Leather

Leather made from the most wear-resistant part of cowhide , like the pores of human skin, it has breathability, good support and wear resistance, and a sense of value.

Nubuck cowhide leather surface

The leather is made from cowhide and then polished with a rod to soften it. It has breathability, good support and wear resistance. .

Suede suede

Animal leather is treated with bristles, making it lightweight and wear-resistant. There is a certain degree of extensibility.

Synthetic Ledather Synthetic Leather

High-grade artificial leather made of microfiber and PU, it looks like real leather, is lightweight, does not wrinkle or deform, has good support and Wear resistance, easy to clean.

Synthetic Material

Synthetic material made of PU has a smooth and bright surface, commonly known as "patent leather".

Mesh mesh surface

The mesh fabric surface is woven from Nylon or Polyster, which is light, breathable and not easy to wear.

Lycra elastic fabric

Used for shoe uppers or inner boots, it can make the fabric elastic and increase the fit.

Gore-tex waterproof fabric

A fabric with waterproof effect, usually used in outdoor shoes and cross-country jogging shoes in autumn and winter.

Foamposite patented shoe body material

Nike patented shoe body is high-priced but has texture and comfort, and can provide excellent wrapping and protection.

Drag-on wear-resistant material

Commonly used in tennis shoes, its hard material and design can enhance the wear resistance of the toe and the inside of the front edge.

Outsole material:

BRS1000 carbon fiber rubber

In the process of making rubber, carbon fiber material or carbon elemental powder is added. This kind of rubber is wear-resistant and has good grip, but it will leave black marks on the ground when rubbed violently. Mostly used in running shoes.

Non-marking non-marking rubber

Contrary to BRS1000, it does not undergo a carbon doping process and will not leave marks on the floor.

Solid Rubber

It is compressed from 60% artificial synthetic rubber and 40% natural rubber and has good wear resistance.

Duraon rubber

A kind of artificial soft rubber with light texture, certain shock-absorbing effect and good grip.

DRC wear-resistant hard rubber

It is compressed from synthetic rubber mainly composed of hard rubber and has good wear resistance. Some tennis shoes use this type of rubber.

Gum Rubber

It is compressed with natural rubber as the main raw material and artificial rubber as the supplement. It is soft and has good toughness.

Sticky Rubber

Mainly made of natural rubber, it is used in the soles of some multi-functional shoes, aerobic shoes, and sports slippers. It has good comfort and grip. . Poor wear resistance.

Midsole material:

PU material

PU is a polyurethane material, which is melted into a gel and poured into the mold to heat it to foam, and the finished product has a smooth surface. , it will turn yellow and corrode over a long period of time, and has a certain degree of shock absorption and stability. The biggest advantage of PU midsole is that it has good elasticity and toughness, is smooth, and has a rubbery texture. This is the most widely utilized material in midsoles.

PHYLON material

PHYLON plastic particles are heated and foamed, then poured into the model and cooled under pressure. The surface is white and wrinkled. In addition to having the shock-absorbing function of general EVA/PHYLON and a rubber outsole In addition to its excellent wear resistance, it is light in weight and exquisite in appearance. It also has excellent rebound performance and provides good energy return.

EVA material

The shoe midsole formed by injecting EVA plastic particles into the mold and heating it at high temperature is called a primary foam midsole, which is also an EVA midsole. The finished product has a rough surface, is light in weight, and has shock-absorbing capabilities.

LUNAR material

Lunarlite foam is jointly developed by NIKE and NASA. It is 30% lighter than the commonly used EVA/PHYLON midsole. On the premise of reducing energy loss, it improves reaction speed and improves flexibility, which can reduce muscle fatigue and provide rapid recovery during exercise and training.

Number Identification

When you put on your beloved NIKE shoes every day, have you ever noticed that there is a shoe label in the inside of the shoe? And what do the strings of numbers and symbols above mean? First, let’s unlock the set of digital codes on the shoe box! Each model of NIKE sneakers will be assigned a nine-digit, unique number.

Medium size: consists of two numbers, indicating the type of footwear the sneakers belong to. Currently numbered There are:

02 Men's indoor jogging shoes 03 Women's indoor jogging shoes 04 Men's jogging shoes 05 Women's jogging shoes 06 Unisex running shoes

07 Cross-country running shoes 09 Men's running shoes 10 Men's and women's beach slippers 13 Olive Sneakers 15 Baseball Shoes

(Metal Spikes)

16 American Football Shoes 17 Beach Slippers

(Men/Women/Children) 18 Boxing Shoes 21 Multi-function Type

Soccer shoes 22 Men's ACG

(C size)

(Women's clothing) 38 Women's ACG

(Water sports) 40 Men's Tennis Shoes 41 Women's Tennis Shoes

42 Men's Tennis Shoes

(Retro) 43 Women's Tennis Shoes

(Retro) 44 Men's Volleyball Shoes 48 Women ACG 50 BB shoes

51 Boys' shoes 52 Girls' shoes 53 Boys' shoes 54 Girls' shoes 58 Women's volleyball shoes

65 Boys' ACG

(boot type) 70 Men's multifunctional shoes 71 Women's multifunctional shoes 72 Women's cheerleading shoes 73 Men's multifunctional shoes

(for practice)

74 Women's multifunctional shoes

(Practice Used) 75 Men's ACG 78 Weightlifting shoes 80 Men's tennis shoes 82 Men's walking shoes

83 Men's golf shoes 84 Men's ACG

(Cycling) 85 Men's ACG 90 Men's ACG< /p>

(For water sports) 91 Women's walking shoes

92 Women's golf shoes

Last code: consists of three numbers, indicating that the sneakers are in this category Which model was launched in .

218 represents the 218th shoe in the 30th category (men’s basketball shoes).

Back group

The first two of the three numbers in the back group indicate the main color of this sneaker. Let’s take a look at the following color chart first:

9 Gold (more metallic)

Regarding the coding of gold, netizens are still confused about when it will be 7 and when Will it be 9? However, usually if the gold color is heavier and has a metallic feel, like a postite training shoe, 9 will be used.

As for what the main color scheme is, netizens and many NIKE Fans have had different opinions. After a series of verifications by netizens, I feel that the following explanation is relatively close (of course, netizens also find that not everyone It’s 100% correct, but for the time being it’s still more than 80% accurate :P):

The first code:

Refers to the color of the shoe upper (remember! No The main color must be the one with the largest proportion, and many of them are determined by the color of the upper... For example, the Jotun short-tube series all use the prefix 1 - that is, white)

The second code:

This is the one that attracts many people... Many people think that the second code is the so-called "second main color", but after verification by the netizen , I found that the second code is often not directly related to whether it is the second main color!

Use an obvious example: the last three numbers of the red and white short tube are 141, but the last three numbers of the red and white BB4 are 101. Why? The former is 141 because the Jumpman logo uses red; but the Nike Logo in BB4 is silver near the back of the shoe, and the upper is white instead of red, so it comes to 101. coding.

However, as mentioned just now, this method is not 100% absolute. The Air Trainer Escape is one example. Many of its second sizes will use the second main color... In addition, the second size of some shoes will be based on the logo on the upper. However, using the shoe body or heel as the second size is usually more than 80% accurate.

Of course, for the method of stabilizing the formation, you can refer to the second color marked on the shoe box, and then compare it with the corresponding number, then this is the most correct method.

The third code:

This code has no direct relationship with the color. It is usually used to distinguish the processing method when the first two codes of the same shoe are the same. Just like the recently launched Air Presto Tremelo Max, there are two shoes that are mainly blue, so the dark blue that was launched earlier is matched with 441, and the aqua blue that was released later is represented by 442. Another example is Air Presto (104231), which has 001 (black and yellow), 002 (lightning), 003 (gray orange), 004 (black silver), 005 (black and blue), 006 (grey, purple and black) and 007 (all black) divided.

In addition, when there are more than ten colors of a certain combination, the first code of 9 may also be used. Just like Air Force, after the 11 color matching reaches 119, there will be numbers such as 910, 911, 912 and so on.

In addition, sometimes you will find the number of a certain color combination. Why is there only one color but the third number is not 1? This is most likely a color code that NIKE considered when creating, but then abandoned after numbering!

Compared to Nike, Reebok’s shoe sizes are much simpler. First of all, its numbers are basically arranged in sequence. The side shoes are launched first, and the numbers behind them are smaller. Therefore, shoes of the same style but different colors will be assigned an independent number, and they have no relationship with each other.

Reebok's shoe styles are generally composed of six (seven) numbers, using the method of first one/two and last five:

1 - 34222

The dividing line between the front group and the back group

Since the end of 2003, the numbers in the back group have started to use six digits.