First, the website layout takes into account SEO optimization and beauty.

The website layout gives consideration to SEO optimization and beauty. Many company websites especially like to design their own websites beautifully, and use a lot of flash and js script applets. These technologies have now become marginal website technologies, which seem to improve the aesthetics of the website, but in fact they have become the blocking elements of SEO optimization of the website. In fact, the beauty of the website is mainly simple, clean and tidy, and gorgeous pictures don't play much role. In order to improve the SEO optimization effect of the website, it is necessary to do a good job in the distribution of website keywords, the layout of website content should be reasonable and standardized, and the website should use more words, so it is easier to be crawled by search engines! Only in this way can a basically qualified enterprise website be formed.

Second, control the keyword density of the website within a reasonable range.

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For corporate websites, the keyword density is actually easy to control within a reasonable range, such as 2%-8%, because it is easy to control keywords when introducing the company's business, but it is difficult to achieve a reasonable keyword density without paying attention to control! Some enterprise websites have a thin keyword layout density or a serious keyword density accumulation, which is not conducive to website optimization!

Third, do a good job in the title, keywords and description of the website.

There are three elements of website title, keywords and description, which are mainly divided into two aspects, one is the home page and the other is columns page. For the home page of an enterprise website,

Most corporate websites will use the corporate name as the website title. There seems to be no problem, but this will undoubtedly narrow the search scope of the enterprise website, so a better method is to put the keywords, long tail keywords and enterprise name of the website together.

As the title of the homepage of the website, it can increase the search scope and let users find the website more accurately. Of course, keywords and descriptions are basically similar to titles, so we must seize the core business of enterprises and give full play to the advantages of long-tail keywords!

Of course, the setting of titles, keywords and descriptions of column pages of enterprise websites also needs to follow certain principles. For example, a column is a keyword, and the relevant content is done around this keyword. The title of the column is preferably an extension of the title of the home page, which must not be the same, and the description and keywords are the same!

Four: do a good job in the continuous update of the website content, so that Q...U...n For those who want to learn SEO outside the website.

First of all, do a good job of continuous updating of website content, which is the cornerstone of website optimization.

The most vulnerable part of enterprise website optimization lies in the content construction of the website. Some websites are not updated all the year round, even if the first three items are done to the extreme, they will not play any role in website optimization, which shows the importance of website content construction for SEO optimization. Of course, when building website content, we must follow the principle of regular updating, otherwise there will be no good SEO optimization effect!

Secondly, it is to be the external link of the website. In the SEO optimization industry, content is king and external chain is king. With the constant adjustment of search engine algorithms, the external links now require not only high quality, but also diversification. In this situation, it is much more difficult to outsource now than in earlier years. However, as long as the enterprise website is outsourced to a professional website maintenance company, or professionals are recruited to be responsible for website optimization, and the resource advantages and human resources of the website maintenance company are utilized, it is still possible to do a good job in outsourcing the SEO optimization of the enterprise website!