Three practical catering planning articles 1
1. Publicity
Select the main publicity groups. The method of publicity is very simple, it is face-to-face communication to make them interested in our Halloween. The focus of marketing to them is China-style Halloween, and tell them that they can make friends through this activity. But there may be some difficulties in communication, but it should be overcome. Equipment is needed at this stage, just a box of 1 to 2 business cards. There are no other requirements for business cards, but the traffic route of the reception must be printed on the back and indicated in words. If you find it troublesome, you can also print leaflets and send orders to convey the news to the target population. But if so, the effect may not be as obvious as that of face-to-face persuasion, and the cost will be much higher. Pay attention to face-to-face persuasion. When he says he wants to go, give him a seat number on his business card, which will create a predetermined pressure on them, so that the possibility of going that day will be even greater. Because seats are limited. However, the more people go, the greater the sensational effect.
2. Publicize internally
a. Play the first publicity concept, that is, the publicity reception will create a passionate Halloween and play the slogan of spending Halloween with foreigners. Form of publicity, dispatch. Mainly in Binjiang Road New Culture, Starbucks and Pizza Hut. Let people know that the reception will prepare a different Halloween activity. Don't mention what kind of activities, set suspense.
B, the temptation of wolves, this stage is to attract attention in a mysterious way. From the week before Halloween, let the wolf howl from the reception, preferably clearly to the ears of pedestrians. And print a propaganda bomb named Who's Howling, which once again sets a suspense for people, so that people who get the leaflet want to ask what is howling at the reception and what kind of Holy Spirit night will be held at the reception. The billing location remains the same, but the way has changed.
C, the bloody arrow, this idea is sensational, but it is definitely on the edge of the law, and it is difficult to implement and has certain risks. But if it is really implemented, I believe it will definitely attract many people. The plan is very simple. Two or three nights before Halloween, draw a giant arrow with red paint on the Weijin road opposite the reception. When people go to work the next morning, they can clearly see the red arrow pointing at the reception. The next afternoon, leaflets were distributed. The content of the leaflets was an exaggerated description of the sudden appearance of arrows in an outsider's tone, which made people feel mysterious again. At the same time, as in the last publicity, corresponding tapes were needed to inform people of the phenomenon in the form of stories.
The publicity work before the launch of all activities comes to an end here. Of course, due to the unpredictability of the future, it may change with the evolution of things during the activity. Food and Beverage Planning Part 2
In order to thoroughly publicize and implement the Food Safety Law, further popularize food safety knowledge, enhance the awareness of the whole society's participation in food safety, and mobilize the whole society to care for, support and participate in food safety work, this activity plan is formulated in accordance with the spirit of the Notice on Launching 2xx National Food Safety Publicity Week by the State Council Food Safety Office and other 1 departments and the relevant work requirements of provincial and municipal food safety offices, combined with the actual situation of our county.
I. Guiding ideology
The activities of Food Safety Publicity Week should be guided by Deng Xiaoping Theory and Theory of Three Represents, thoroughly implement Scientific Outlook on Development, strive to practice the concept of scientific supervision, strengthen the legal awareness, responsibility awareness and integrity awareness of food producers and operators, improve the people's self-protection ability, create a good social atmosphere and promote social harmonious development.
second, the theme of the event
the theme of the publicity week is "* * * Building an honest home and building food safety together".
III. Activity time
2xx from June 11th to 17th.
IV. Publicity content
(1) Vigorously publicize relevant legal knowledge. Food safety law and its implementation regulations and other laws and regulations; Provincial and municipal governments' decision-making arrangements for food safety work.
(2) Focus on publicizing food safety improvement measures. Publicize the development and achievements of key food safety work in 2xx; Publicity to carry out special rectification activities to crack down on illegal addition of non-edible substances and abuse of food additives; Achievements made by actions such as comprehensive improvement of rural food safety, improvement of waste oil and industrial gelatin.
(3) deeply popularize food safety knowledge. To publicize the basic knowledge of distinguishing fake and inferior food from toxic and harmful food, and the common sense of food poisoning prevention and emergency treatment.
V. Publicity forms
(1) Holding on-site publicity and consultation activities. Take on-site expert consultation, plate display publicity, posting posters and slogans, printing and distributing popular science books, etc., publicize laws and regulations to the masses, rectify the results, introduce the legal responsibilities and working procedures of the department, and seriously accept food safety reports and complaints.
(2) give full play to the role of various media. By setting up special columns in newspapers, online media and industry newspapers, publishing review articles, broadcasting public service advertisements, holding special exhibitions and setting up public hotlines, we will vigorously publicize the basic knowledge of food safety.
(3) organize the "four advances" activities. Organize the activities of "food safety in institutions, schools, villages and enterprises", and the main responsible units of the County Food Safety Committee carry out publicity and consultation activities on food safety subjects in crowded areas such as county squares, parks, communities, campuses, markets, enterprises and tourist attractions.
Entering the organization: xx Street and all relevant units hang propaganda banners in front of their own units, and around the theme of Publicity Week, grasp the food safety issues that people care about and society pays attention to, and carry out targeted publicity and education activities by using community publicity columns, leisure squares and so on.
entering school: the bureau of education and sports is responsible for arranging primary and secondary schools to have a class on health education with the theme of food safety, hold a class meeting on food safety, hold a publicity column on hygiene and health with the theme of food safety, and bring home a letter promoting food safety knowledge. At the same time, through the campus network, radio, publicity columns and other channels to introduce food safety knowledge, especially to guide students to correctly understand the food around the school and enhance food safety awareness.
entering the village: each town (street, management committee) is responsible for supervising the villages under its jurisdiction to carry out food safety publicity and education activities every day by means of broadcasting, street exhibitions, bazaars, understanding paper and posting posters and slogans, focusing on guiding villagers not only to pay attention to food prices, but also to shelf life, storage requirements, damaged bags, etc., and to develop good eating habits.
entering the enterprise: the Economic and Information Bureau, the Health Bureau, the Agriculture Bureau, the Animal Husbandry Bureau, the Quality Supervision Bureau, the Industry and Commerce Bureau, the Food and Drug Administration, the Commerce Bureau, the Grain Bureau and other departments should take various measures to carry out food safety science popularization activities, enter the food production and operation enterprises, urge and supervise the food production and operation units to make and hang publicity slogans in prominent positions, do a good job in food safety knowledge training, and issue leaflets (which must include departmental telephone numbers) to further strengthen the sense of responsibility of food production and operation enterprises.
VI. Specific arrangements
(1) Launching ceremony. At 9: am on June 11th, food safety publicity week was launched in the county. Lianhuashan Square in County is the main venue for the launching ceremony of our county, including the Propaganda Department, Political and Legal Committee, County Supervision Bureau, Food Safety Office, Development and Reform Bureau, Economic and Information Bureau, Education and Sports Bureau, Science and Technology Bureau, Public Security Bureau, Health Bureau, Finance Bureau, Land and Resources Bureau, Urban Management Law Enforcement Bureau, Agriculture Bureau, Forestry Bureau, Water Conservancy Bureau, Environmental Protection Bureau, Commerce Bureau, Religious Affairs Bureau, Animal Husbandry Bureau, Circulation Bureau, Grain Bureau, Tourism Bureau, Industry and Commerce Bureau, Quality Supervision Bureau. Eleven major contractors, including the Health Bureau and the Food and Drug Administration, provide at least two exhibition boards for display at the main venue. At that time, relevant leaders of county people's congress, county government and county CPPCC will be invited to attend the launching ceremony of the main venue.
(2) in-depth publicity. During the food safety publicity week, towns, streets, development zones, and member units of food safety committees should organize the "four advances" activities in light of the actual situation of local departments. It is necessary to hang food safety propaganda banners and put up posters in food production and operation enterprises, farmers' markets, supermarket chains, catering units, schools, busy sections, main roads and activity squares.
(3) Specific arrangements for the publicity week. Towns, streets, development zones, and member units of food safety committees carry out centralized publicity activities in densely populated markets, streets, square schools, etc. in combination with local and departmental responsibilities.
1. June 11th: The Health Bureau and the Industry and Commerce Bureau jointly held a publicity campaign. After the launching ceremony of the food safety publicity week, the Health Bureau set up publicity spots and display boards in Lianhuashan Square and People's Shopping Mall respectively, focusing on promoting the knowledge of food hygiene and the basic knowledge of preventing diseases from entering the mouth, holding exhibitions and publicity boards on fake and shoddy food, and organizing the compilation and distribution of relevant publicity materials. The Administration for Industry and Commerce set up publicity spots at Lianhuashan Square, Yinhe Road and Wanjiafu Supermarket respectively, held identification exhibitions and publicity boards for genuine and fake foods, and compiled and distributed relevant publicity materials; At the same time, organize supermarkets and food consumption enterprises to publicize food safety knowledge by setting up publicity columns, hanging publicity slogans, displaying publicity boards and newspapers, and distributing publicity materials.
2. June 12th: The Food and Drug Administration and the Association for Science and Technology jointly held a publicity campaign. The Food and Drug Administration set up a display board at the intersection of Taiyi Supermarket to focus on promoting food safety knowledge; At the entrance of Xiaorunmin Supermarket, the presentation ceremony of teaching films "Operating Rules for Food Safety in Catering Services" and "Supervision and Management Rules for Food Safety in Catering Services in Major Events" was held; Hold school canteen open day activities and invite parents to visit the school canteen on the spot; Invite reporters to report on the development of centralized food safety rectification activities in catering services in the county. The Association for Science and Technology organizes popular science volunteers to set up publicity spots in front of department stores, make popular science publicity exhibition boards and publicize popular science cultural knowledge; Distribute popular science propaganda materials and organize nutrition experts to carry out consulting services.
March and June 13th: The Agriculture Bureau held a publicity campaign. The Agricultural Bureau set up a publicity exhibition board for agricultural product safety knowledge at the entrance of Darunmin Supermarket, carried out a quick demonstration of agricultural products, and distributed publicity materials to introduce the knowledge of agricultural product quality and safety consumption and answer consumers' doubts; Use propaganda vehicles to publicize agricultural knowledge in towns (streets, management committees), and organize experts to go deep into the fields to carry out agricultural product planting guidance; Pay attention to publicize the effectiveness of pollution control at the source of agricultural products and the common sense of safety identification of agricultural products, and make and distribute relevant publicity materials.
on April 14th, June 14th, the Grain Bureau held a publicity campaign. The Grain Bureau set up publicity stations at the gates of No.1 Grain Store and No.2 Grain Store in the county town, and set up exhibition boards for the safety knowledge of grain, oil and food, and explained the common sense of food safety consumption. Go deep into towns (streets, administrative committees) to carry out safety inspection of summer grain purchase, publicize food quality and safety standards and policies, and ensure the safety of food sources.
May and June 15th: The Quality Supervision Bureau held publicity activities, set up exhibition boards at the intersection of Lianhua Supermarket to publicize quality and safety knowledge, and publicized laws and regulations to the masses by means of on-site consultation with experts, posting posters and slogans, and printing and distributing popular science books. Hold quality inspection to invite you to see enterprise activities and open days of food inspection institutions, invite NPC deputies, consumer representatives, news media and other personnel to visit food production and processing enterprises and food inspection laboratories, so that all sectors of society can get in touch with inspection and testing institutions and product quality inspection processes at zero distance, and answer the questions of visitors in detail; Organize food safety training courses; Organize a training on the theme of food quality, safety and management for the responsible persons and relevant personnel of food production enterprises; Conduct a major inspection of enterprises that use food additives.
June and June 16th: The Economic and Information Bureau and the Water Resources Bureau jointly held publicity activities. The Economic and Information Bureau set up publicity spots at the north gate of People's Shopping Mall and the entrance of department stores, set up food safety legal publicity exhibition boards, and hung banners in crowded places; Distribute food safety legal manuals and materials to the public. The Water Conservancy Bureau set up publicity spots in Dongyuanju Dazhong Shopping Mall and Banqiao Jujiu Shopping Mall, hung propaganda banners, posted propaganda slogans in key aquaculture areas in relevant lots, set up exhibition boards for aquatic product safety knowledge, and distributed aquatic product identification knowledge manuals to consumers; Use propaganda vehicles to publicize the knowledge of aquatic products in aquatic products breeding points such as large and medium-sized reservoirs.
July and June 17th: The Animal Husbandry Bureau and the Circulation Bureau jointly held a publicity campaign. The Animal Husbandry Bureau set up publicity points in Mengshan Food Factory and demonstration meat sales points in the main streets of the county, made hanging banners and set up publicity exhibition boards, invited animal husbandry and veterinary experts and law enforcement officers to publicize the quality and safety of livestock products, and explained the knowledge of meat product identification to consumers on the spot; Distribute the knowledge materials of meat product identification and appraisal; Carry out major inspections of meat markets such as livestock farms (households), pig slaughtering plants, feed and veterinary drug production and operation enterprises, farmers' markets and meat specialty stores. The circulation bureau set up propaganda points at the entrance of xx winery and Wanjiafu supermarket, hung propaganda banners and set up publicity panels to publicize the laws, regulations and policies of the state on pig slaughtering; Organize consumers and media reporters to visit designated slaughtering enterprises and feel the pig processing process and various quality and safety management measures; Introduce the identification method of fake wine to consumers, and inform consumers of the benefits of obtaining bills and certificates in the process of alcohol consumption.
8. Towns (streets, management committees): Town governments, xx sub-district offices, and management committees of economic development zones should set up publicity banners, set up food safety knowledge display boards, arrange publicity vehicles, distribute clear papers and publicity materials in accordance with the Plan of Activities for 2xx Food Safety Publicity Week in xx County, and combine their own realities to create a strong publicity atmosphere for food safety knowledge; At the same time, make full use of rural markets, village radio and other publicity channels to publicize food safety identification knowledge and guide the masses to develop good living habits.
VII. Job Requirements
(1) Strengthen organizational leadership and clarify the division of responsibilities. Towns (streets, administrative committees) and relevant units should fully understand the great significance of carrying out food safety publicity week activities, and the main leaders should personally grasp it and the leaders in charge should rely on it. In accordance with the division of responsibilities, strengthen coordination and cooperation, and implement them item by item. All relevant units directly under the county level shall, in accordance with the theme, content and requirements determined in the Notice of the State Council, pay close attention to formulating targeted and operable activity plans, carefully organize and implement them, strengthen departmental linkage, provide necessary human, material and financial support, and ensure the effectiveness of various publicity activities in the Food Safety Publicity Week.
(2) create a social atmosphere around the propaganda theme. Towns (streets, management committees) and relevant units should closely focus on the theme of publicity, be close to reality, life and the masses, grasp the food safety issues that are closely related to people's daily lives and are of general concern to the society, and carry out targeted publicity and education activities for the public, food producers and operators, food safety supervisors, journalists and student groups through various forms, angles and channels. Give full play to the role of consumers' associations, food industry associations, professional organizations and volunteer groups, spread food safety publicity and education to all levels and aspects of society, and create a good social atmosphere for improving the level of food safety guarantee.