For the market management of office supplies, the government procurement has taken some measures and achieved some results, such as the agreed supply of IT products, equipment and digital products, the fixed-point procurement of sporadic stationery such as pens, ink, paper and inkstones, and the combination of centralized procurement and self-procurement of office furniture, which basically solved the management problems of office supplies. At present, there are two different understandings about the management of stationery. One is to advocate fixed-point bidding, strict management in the later stage and standardized management with the system; The other is to cancel the purchase of such office supplies, and the unit will organize the purchase by itself, and the purchasing agency will not participate in the management of office supplies. Judging from the market operation after the cancellation of fixed-point management, the performance of such fixed-point stores, which mainly operate office stationery, has not been affected. On the contrary, because the monopoly restriction is broken, it is more conducive for buyers to choose the best and promote the original designated stores to improve their service level, because only when they lose the support and monopoly of the designated system and policies can all suppliers compete on the same starting line. Comparing the competitive operation of office supplies in the market with the government's fixed-point procurement, we can find that the advantage of competition is greater than the reluctant management of solidification mode.

Government procurement has no effective means to supervise sporadic office supplies. Sporadic office supplies are limited in quantity and quantity, but the requirements of buyers are casual and personalized. Once the demand is difficult to link, the office order will be chaotic. Because the buyer's subjective desire is very strong, the fixed-point system partially limits the choice space. The fixed-point system stipulates that the buyer can't go to the store outside the fixed-point to buy, which artificially sets obstacles and excludes free competition, so the buyer will not be satisfied. Coupled with price and quality factors, the fixed-point system often becomes the key object of professional ethics evaluation, which makes the procurement institutions bear unbearable pressure. In order to manage the designated units well, it is essential for the procurement center to have the functions of price, quality and technical supervision, discipline inspection and audit, which is an impossible dream and also violates the functions of the procurement center stipulated by law. Purchasing is not a panacea glue. Faced with hundreds of financial expenditure units at the same level and countless procurement demands of each unit, the procurement institutions have a huge workload and it is very difficult to supervise the designated procurement. Even if there are some means, they are actually underground, which is incompatible with the development of market economy.

The business of the original designated store is still booming. After the cancellation of the fixed-point stationery store, the business performance of the originally envisaged fixed-point store may go from bad to worse, because buyers must limit purchases in the fixed-point store, which can be released to a great extent, and diversified purchase needs can be realized in more channels. At the same time, many dissatisfaction with designated stores reflected in the past will also prompt them to make new choices, because the market is open and the return of the right to choose allows buyers to show their talents. However, after a period of observation, the situation is completely different from expectations, and the original designated store business is still hot. Looking at the reasons for this phenomenon, we can confirm the disadvantages of the fixed-point system from the side.

The designated store has a fixed number of customers. The fixed-point service objects of office stationery are mainly government agencies, institutions and social organizations, and the service objects have the same feature, that is, financial payment. In the process of fixed-point implementation, it is of great significance to win customers, which is a key measure for the survival and profitability of stores. Because there are many fixed-point stores, these fixed-point units will make use of all existing and obtained opportunities to carry out public relations, and the means of public relations are varied. Generally speaking, it is necessary to grasp the hearts of the leaders and managers of purchasing units and make them their loyal customers. After the formation of this relationship network, it is generally stable and can be said to be an isomorphic relationship of interests. Of course, in addition to public relations factors, there are also considerations such as service quality, geographical location and product quality of designated units. Once the buyer is determined, it can also become a relatively stable buying group. After the cancellation of the fixed-point system, it is reasonable for these fixed customers to still conduct fixed-point operations without finding a better alternative supplier.

Credit system is the decisive factor to attract the purchasing power of office supplies stores. The financial reimbursement system limits the immediate purchase desire of the unit. The annual budget is used without a budget, and it is often beyond the means. However, the office supplies store can credit the purchase behavior of the agency without paying cash. Units can buy office supplies on credit at will regardless of the current situation of funds. At the time of purchase, as long as the manager signs and approves, it will be used as the original basis for invoicing and reimbursement in the future. After a fixed period of time or after the credit funds reach a certain amount, the office supplies store will issue invoices so that the purchasing unit can declare to the finance. At the same time, it also avoids the secrecy of formal money exchanges, and the openness and transparency of purchase forms and the registration and signature of purchased items seem to prevent some disadvantages brought by black-box operation.

Office supplies stores encourage jobbery. The purchase registration system of office supplies is good in form, but it is difficult to control the discrepancy between accounts and facts in essence, because this kind of purchase behavior is a face-to-face behavior between buyers and stores, and there can be no face-to-face supervision measures in the middle. The relationship between interests and interests makes the supply and demand sides cooperate tacitly. In fact, there is a close relationship between inconsistent accounts and jobbery. Office supplies is a fixed concept with a specific scope. Once a company buys something beyond its scope, it can't be reimbursed financially, such as buying personal items. The office supplies store can meet the private needs of purchasing, and no one can see it when registering, so that the personal needs of purchasing can be met without paying cash. The flexible management strategy of office supplies stores is

Save the pain of going out to buy a car and raise a horse. One of the most convenient terms of office supplies store is that it can be delivered to your door, and promises that goods with more than 50 cents can be delivered to your door for free. Buyers don't even need to go to the door to choose, and the goods they need are delivered to them in a short time. Therefore, office supplies stores generally have no customers, but the business is surprisingly good, which is incomparable to large supermarkets. The marketing strategy tailored for government agencies, institutions and social organizations fully conforms to the characteristics of government activities and is the perfect combination of government style and monopoly management. There are many questions worth pondering.

The competition of office supplies stores is mixed with human factors. The purpose of canceling designated office supplies is to introduce competition mechanism, meet the individual needs of buyers and keep up with the rapid development of the times. However, due to the local monopoly nature of office supplies, there are many human factors, which can not reach the theoretical realm of fair competition and limit its survival and development space to some extent.

First of all, the humanized choice of purchase method. The service target of such franchisees is a fixed financial expenditure unit, and all purchased goods must be aimed at the nature of the service target. However, the unit demand is asymmetric with the actual supply, and there is an obvious problem of information feedback blocking. Buyers' needs vary widely, and their requirements for quality and price are also very inconsistent. Generally speaking, it is impossible for office supplies stores to know the information of buyers' needs, and there is no statistical channel at all. Therefore, when purchasing goods, it is often based on your general understanding of the market, considering the maximization of profits and your own advantageous purchase channels. Therefore, it is difficult to properly connect with the unit demand in terms of product variety, quality and price. Buyers must adapt to the types of goods in designated stores and have a wide range of purchase options.

Secondly, the different qualities of office owners lead to obvious differences in the development prospects of enterprises. Generally speaking, office supplies stores are privately operated, and some enterprises lack the stamina for development, which is directly related to the short-sightedness of operators. The office supplies store specially designed for office work is actually a product of the planned economy era, which is out of step with the market economy. After the cancellation of fixed-point office supplies, assuming that the original fixed-point stores do not abandon the old business philosophy, just wait and see, they will certainly struggle in the fierce market environment. On the contrary, for those flexible enterprises, they can fully consider the grim reality after the abolition of fixed-point office supplies, keep up with the development and changes of the times, position their operations with the law of market competition, and dare to explore and innovate, so that they can win another world.

Third, there are many human factors in choosing office supplies. To a certain extent, the company chooses to buy office supplies not considering the quality, service and price of this store, but based on individual factors, such as relationship, likes and dislikes, distance, subjective feelings, efficiency and scale. The key factor of this artificial tendency lies in the separation of the right to use and ownership, and there is no direct interest relationship between financial funds and individuals.

Government procurement is not the creator of market monopoly, but the promoter of market competition. It is a positive exploration for the government to choose the designated suppliers of cultural goods to regulate the sporadic purchasing behavior, but in practice, it actually plays the opposite role, which was unexpected when designing the exploration scheme. The fixed-point procurement system first promoted the emergence of a large number of shops specializing in office materials. This monopolistic behavior, which does not conform to the law of commodity sales in the market, has become the initiator of some irregular administrative procurement, and the appearance of this deformed store has also damaged the image of government procurement. Second, the monopoly of office supplies has formed a monopoly of management and price, which has restricted the supply channels of office supplies, failed to meet the requirements of individuality and advancement, and even caused two different prices of the same commodity, namely the government purchase price and the individual purchase price, which damaged the image of government procurement. Third, the purchase behavior cannot be effectively supervised, and irregular trading behavior exists to a certain extent. For the above reasons, it is necessary to cancel the fixed-point system of cultural goods. The government procurement department should suggest and actively cooperate with the financial department to establish the corresponding financial system to control the gap formed after the cancellation of the fixed-point system. The conceivable ways are: reserving special funds for unit procurement, implementing the reserve fund system, stipulating that it is not allowed to be used for other purposes, using funds for physical procurement and reimbursing expenses; Implement the physical invoice system of supermarket shopping mode; Encourage local supermarkets to change their business philosophy and set foot in the government procurement market; Encourage units to shop around when purchasing goods. The purpose of taking the above measures is to enable all commercial organizations that can handle office stationery to participate in the market operation of government office stationery in a free and equal competitive environment, so as to truly make government procurement reflect the principle and purpose of fair competition.