Starting a company is not a simple matter, especially running a company, which can not be completed by verbal talk, but requires practice and accurate preparation. Next, I will bring you a selection of planning schemes for the company's opening activities. I hope you like them.
Selected plans for the company's opening activities (1) I. Theme of the event:
Warmly celebrate the grand opening of __X Store of Pharmaceutical Chain Co., Ltd.
Second, the purpose of the activity:
In order to enhance the popularity of _ _ Pharmaceutical Chain Co., Ltd. in our business circle,
Enhance the image of _ _ Pharmaceutical Chain Co., Ltd. and pave the way for chain development.
Third, the activity ideas:
1: Grateful feedback, courteous shopping, large-scale preferential activities.
2. In order to attract consumers, make the opening site full of popularity.
3. Highlight key publicity: low price, hard quality and warm and thoughtful service. Thereby increasing consumers' desire to buy. Increase the sales revenue during the opening period.
Four. Programme of activities:
Free consultation service for Chinese pharmacists and doctors!
Take your blood pressure for free!
Free blood sugar test!
Free height measurement and weight measurement!
Free medication consultation!
Members' prizes were given away.
DM single issue on the opening day
Verb (abbreviation for verb) Prepare a plan before the activity:
15 Before opening (the store communicates with the door management department),
The day before the opening of 10, print the DM form and send it to the store (the door management department is responsible).
In-store POP writing, flag hanging, gifts, in-store atmosphere layout, etc. must be in place 7 days before opening (the door management department is responsible for in-store assistance).
3-5 days before the opening of the business, deliver the DM orders to the surrounding communities, factories, shops, catering farmers' markets and other places within the range of 1 km (the stores are responsible and supervised by the store management department).
65438+ 0 days before the opening, all personnel and articles that need to be prepared should be checked in place, and all personnel participating in the store should be familiar with the activity flow and their responsibilities (assigned by the manager).
At 7: 30 in the morning, all the staff are ready to open at 8: 00 on time.
Personnel arrangement of intransitive verbs: all the staff of relevant departments (main entrance management department) of the company headquarters and all the staff of the store.
1: There should be enough participants in the activity and wear obvious signs to facilitate customer identification.
2. On the opening day, the DM single delivery personnel should continue to deliver and be responsible for maintaining the order of the store.
3. Information desk, with a special person responsible for the distribution of gifts, and the information will be registered and signed for the record. At the same time, it is responsible for the free handling of membership cards. The customer's receipt shows that the gift has been sent. )
The cashier is specially appointed to ensure that there will be no confusion.
5. Consultants, propagandists and salesmen have a clear division of labor, but they should also cooperate well with each other.
6. Emergency treatment (leading on-site command)
Seven, site layout:
Banners with active themes.
Large exhibition boards and backboards that highlight the theme of the event.
65438+ doorway Weicheng pharmaceutical chain 0-2 archway.
Weicheng sunshade 1-2
Balloon arch
4-6 flower baskets
Store balloons hang flags.
POP publicity and other items set off the opening atmosphere.
Gift distribution
Stereo equipment
DM single version
The store outfield layout involves industry and commerce and urban management.
Eight. Specific activities:
In the form of gifts, purchases, gifts, discounts and prizes.
Three days before the opening, all customers who have spent money in our store will be given a free summer care anti-mosquito and anti-insect gift package! (1 bottle of essential oil+1 bottle of cool oil)
Time-limited special medicine, time-limited special price (several customers in the store)
Anyone who handles our VIP membership card has a good gift! ! !
Discounts can be set for cold, anti-inflammatory (Chinese patent medicine) and health care products with high profits. (Mark the original price and current price on DM and POP: give customers an obvious comparison)
The specific products to participate in the activities shall be decided by the relevant departments such as procurement through consultation.
Gifts can be set in 28 yuan, 58 yuan, 88 yuan, 128 yuan, 188 yuan, 258 yuan or other grades. Gift:
Shampoo, shower gel, hand cream, soap, soap umbrella, cooking oil, rice flour, towel, toothpaste, washing powder, laundry detergent, cooling oil, essential oil, etc. Specific gifts to be determined.
Selected plans for the company's opening activities (II) 1. Foundation laying time, place and participants.
Time: to be determined
Location: the construction site of a holiday project.
Participants: company personnel, responsible persons of investors, hosts, waitresses, actors, etc.
Proposed guest: omitted.
Celebration host: the person in charge of the resort.
Media invitation: omitted
Second, the main agenda
(a) the main agenda has the following items, introduced by the host.
1, personnel and equipment props are in place. Publicity banners, publicity color pages, stage equipment, fireworks, publicity articles (rainbow doors, columns, salute cars, red carpets, etc. ) and the background wall are properly placed.
2, the construction team comes into play. And instruct the construction representative to prepare a written speech in advance.
3. Build momentum before the game. Set up a publicity route around the resort to help the band or yangko team tour and attract more people to participate.
4. Allow guests to enter. Introduce the "Avenue of Stars" mode. The guests entered the venue from the red carpet and were welcomed by both sides. Set up a signature wall on which guests can write their congratulations and leave their names.
At the beginning of the celebration, the guests took their seats on the rostrum.
6. Address by the Chairman.
7. Guest speeches.
8. The representative of the construction party made a speech (in short, it mainly reflected that the construction party completed the construction task with due diligence).
9. The ribbon-cutting ceremony was announced by the main leaders.
10, ribbon-cutting ceremony. The list is confirmed. Music is playing and fireworks are playing.
1 1. Foundation laying ceremony. Confirm the list of founders. With the groundbreaking ceremony, the band's performance and fireworks, the activity reached its climax.
12, * * * kinds of "hope trees".
13, the main leaders guide the work.
14, stage performance.
(2) The activity is over.
1. Construction representatives, company leaders and participants took a group photo as a souvenir.
2. All the leaders attending the groundbreaking ceremony came to the site to guide the work.
Three. Matters needing attention and service contact information
1. Participants should sign in at the reception desk first.
2. Participants' vehicles are parked at the construction site, and security guards are responsible for supervision.
3, the staff obey the command, do a good job of leadership reception.
Participants should strictly abide by the discipline of the venue and obey the command. Follow the traffic police's instructions afterwards to ensure the safety of people and vehicles.
5. Gift distribution: someone is responsible. The gift is pending.
Fourth, the preparatory work
1, the main venue layout and stage construction were completed the day before yesterday. Make all the preparations for the ceremony.
2, 6 days in advance to carry out the command and be responsible for the order work, to carry out the activities within the scope of the command safety and be responsible for the order work.
3. Determine the list of VIPs and guests one week in advance.
4. Make the gifts at the event site in advance, and the event executive company needs to handle the fire control approval required for issuing balloons five days in advance.
5. Determine the celebration company 7 days in advance.
6. Pre-publicity to create momentum.
7. Make beautiful small gifts.
Verb (abbreviation for verb) venue layout
1, 1 Rainbow doors and dragon columns erected at the gate of the construction site.
2. The surrounding road sections should be appropriately hung with propaganda slogans.
There are 8 golden balloons at the scene.
4. There are several colorful flags on both sides of the gate of the construction site to set off the atmosphere.
5. The stage (18× 5m) is arranged on the north side of the construction site, facing south. Potted flowers are placed under (in front of) the stage, and the stage is covered with a red carpet. The background picture of the resort is hung behind the stage, and a set of microphones and speakers are placed on the stage.
6, yangko team, band, warm atmosphere, colorful.
7. The cornerstone is placed in the center of the construction site, and four salute cars are placed next to the cornerstone.
8. The ribbon-cutting area is located at the gate of the construction site. The specific design is as follows:
(1) rostrum area (ribbon-cutting area): On the left, there is a special microphone for guests' speeches, and on the right, there is a vertical microphone for the host. The desktop is covered with a red carpet, and there are green stainless steel etiquette columns on the front, back, left and right.
(2) Guest area: located on both sides of the ribbon-cutting area.
Special instructions:
Guest identification. After the guests arrive, the hostesses wear corsage for the guests according to their different identities. For example, VIPs wear corsage made of orchids, gypsophila paniculata and asparagus, while guests wear corsage made of roses, gypsophila paniculata and asparagus. The distinguished guests walked down the red carpet under the guidance of a hostess or accompanied by company leaders, and left messages on the signature wall.
Selected planning of the company's opening activities (III) I. Purpose of the activities
Through the new store opening activities, on the one hand, the new store will be promoted offline to local residents, on the other hand, the online brand platform and official WeChat account will be promoted.
Second, the theme of the event
The opening day of the new store is the benchmark for the birthday of the new store. Look for customers in the new store with Amanome, and give away a cake for free on the opening day with a valid birthday certificate. Customers who witness the birthday of the new store enjoy a 20% discount on the same day, and members who register on the same day enjoy a 20% discount for one year.
Third, the activities of publicity.
1, early import (time 1 week)
People who create mystery and look for X-day birthdays can post them through DM, WeChat and Weibo.
2. Mid-term operation (3 days)
Inform the content of the activity: On the opening day of the new store in X month, our store is willing to celebrate with the same customer in Amanome and give away a cake for free with a valid birthday certificate. Customers who witness the birthday of the new store enjoy a 20% discount on the same day, and members who register on the same day enjoy a 20% discount for one year. Then through DM, WeChat, Weibo.
3. Late continuation (time 1 week)
In order to attract local residents better, it is suggested to make an extra-large plastic cake and put it in front of the store for passers-by to look at curiously.
The key of this activity is to guide residents to tell each other that even if their birthdays are not on the same day, they hope he or she will recommend them to the same friend in Amanome, so as to achieve the effect of message advertising. Even if everyone's birthdays are not on the same day, there is still a discount to witness the opening of the new store.
Selected plan of the company's opening activities (Part IV) In order to give back to customers better, the provincial branch of this bank has specially launched a "colorful and courteous" gift plan for 20 years, brushing gold ear cards, enjoying eight gifts, enjoying the excitement of spring, summer, autumn and winter with you, and even having daily gifts to surprise you for 365 days.
A heavy gift: courtesy when dealing with cards
From June 1 to June 3 1 and June 20__, Jinsui Credit Card won the bid successfully, and a beautiful gift was presented, free of annual fee in the first year, five times in the first year and free of annual fee in the second year.
Double gift: activation card bonus gift
Jinsui Credit Card was newly established on October/October/October/day of 20__ _ _ _/October 3 1. Within three months after the issuance of the card, the credit card will be activated and consumed once, with an unlimited amount, that is, 20__ points will be given; Old customers activate consumption once and give away 1000 points.
Triple gift: bank card consumption points are polite
In the whole year of 20__, the bank continued to enjoy the bonus points of various kinds of Jinsui cards (Jinsui debit card, quasi-credit card, credit card and various co-branded cards). Ordinary department stores, hotels, restaurants and other merchants spend one yuan and one cent, while wholesale merchants spend 100 yuan. The single consumption limit outside the province is 20000 points; 8 points accumulated in USD account 1 USD; There are no points for collection and payment. At that time, we will provide you with four series of exquisite fashion gifts, such as exquisite women, tasteful men, happy baby and healthy life, which will make your life more quality and memorable.
Four major gifts: Disney travel gifts
20__ is the X anniversary of China's return to the motherland. During June1-1October 3 1, customers of Jinsui Credit Card (including city card) can participate in the lucky draw as long as they spend all their money in 20 yuan. The province will draw 50 winners to visit Disneyland, including one-day garden tickets, round-trip transportation expenses (the winners will pay for their own transportation expenses) and two nights' accommodation in local hotels. Swipe your Jinsui credit card and enjoy your trip to Disney.
Five gifts: cool gifts in hot summer days
Summer cool drinks are here! From June 1 day to1October 30, 20 _ _, the credit card consumption reached 588 yuan. When customers call to register, they will send a box of cool drinks, and 3000 copies will be distributed throughout the province until they are delivered. (Well-known cold food chain stores in various regions provide beverage tickets)
Six Rites: Golden Autumn Celebration National Day Ceremony.
1 October1to1October 3 1, 20__, spending money in 20 yuan, sending 1000 travel vouchers, and sending 1000 tickets in the whole province; When the credit card reaches 20__ yuan, 300 yuan travel vouchers will be sent, with a limit of 500 in the whole province. Brush first and deliver first until the delivery is over. At the same time, during the period from June 1 to1October 7, all gold spike cards can get double points.
Seven Gifts: Warm and Romantic New Year Gifts
From 23rd to 24th of October, 20__ _ _/KLOC-0, and from 30th to 30th of October 1 day, 2000, X-ray cooperated with more than 20 well-known merchants in the province to carry out credit card full (minus) activities. On the basis of preferential discounts offered by merchants, you will get 40-30 yuan if you spend a single credit card in 400 yuan or 300 yuan. At the same time, the monthly statement received in X month and X month of 2008 has accumulated over 20 yuan, and one souvenir is given, with one statement limited to one, on a first-come-first-served basis, until it is delivered.
Eight-fold gift: a gift for city card consumption
In 20 _ _ _ _, Jinsui City Card can not only enjoy the above multiple gifts, but also enjoy discounts such as consumption, free car washing, fitness and beauty, tourism and leisure in more than 3,000 "convenience e-shops" in the province. At the same time, we will enjoy a series of surprises in the city network in spring, summer, autumn and winter, and the "Jinsui City Card" is the first choice for urban life.
Selected planning of the company's opening activities (Chapter V) I. Planning ideas
Based on the characteristics of background analysis, this shopping mall can be regarded as a leader in leading regional consumption, so we should first gradually improve our popularity and reputation, form a good reputation among consumers and help expand merchants. All these require pre-publicity activities to cultivate consumers' awareness. Of course, the opening day is the most important.
"Opening the market" to ensure "winning the first battle" is the primary task of all new projects, especially in today's increasingly fierce trade. Therefore, in order to have a warm atmosphere and real publicity for the previous activities, all kinds of celebrations need to be shocking and well-known in order to gain a firm foothold.
Second, the principle of activities:
1. We must build a scale on the momentum of the opening ceremony and pursue a warm atmosphere and attraction.
2, through the opening ceremony, and strive to leave a deep impression in the surrounding residents.
3. There should be continuous promotion activities to make customers feel fresh, and it is best to form news points for easy dissemination.
4. Promotional activities can really make customers feel "affordable" and ultimately improve the reputation of this shopping mall.
The planning scheme of this project should be easy to operate and implement, with controllable risks.
Three. moving target
By successfully holding the opening ceremony, we can improve the reputation of shopping malls, promote investment and attract consumers.
Fourth, the preliminary preparation plan
Before opening, we will do roving publicity and performing arts promotion activities in major indoor streets and major schools. The promotion has begun.
One week or ten days before the opening, distribute opening publicity materials to surrounding residents, passers-by staff and schools.
One week or three days before the opening, floating balloons are placed around the shopping mall and opening celebration banners are hung to create a festive atmosphere. Warm up for the official ribbon-cutting.
One week before the opening, increase promotional activities to ensure the passenger flow on the opening day.
Verb (abbreviation of verb) project implementation plan
1. Activity element
Activity Name: Zhuo Wei International Sports City
Activity time: _ _ _ _ _ _
Venue: Zhuo Wei International Sports City
Activity crowd: leaders of shopping malls, special guests, residents of surrounding residential areas, and past individual passengers intercepted.
Activity goal: By successfully holding the opening activities, we can improve the reputation of shopping malls, promote investment and attract consumers.
Step 2 organize activities
First, the atmosphere decoration outside the mall
B, site layout:
Stage and sound configuration, flower baskets, banners, floating balloons and cold fireworks, etiquette organization, etc. C. performance plan:
Military band, lion dance performance, street dance and singing performance, and yangko performance on the second and third days continued the opening atmosphere.
D, early publicity work:
1) Promote Che Jin's performing arts tour in the county (suburb).
2) pop posters and display boards in shopping malls to create a festive and lively atmosphere.
E. Post-publicity work:
Performing arts for three days (every afternoon) to maintain a festive atmosphere for a period of time.
The above scheme was determined by our company after many discussions. Please give guidance and make good preparations for this celebration ceremony. We believe that the guiding ideology should first follow the three principles of "enthusiasm", "frugality" and "meticulous". The so-called "enthusiasm" means trying to create a cheerful, festive, grand and exciting atmosphere without making the celebration ceremony too dull. The ceremony is simple, but it is essential to be warm and grand. It's better not to do it at all, or to stop and go through the motions dejectedly. The so-called "frugality" means that the organizers are required to be diligent and frugal in the whole process of holding the celebration ceremony and preparation, and to be realistic in the expenditure. Moderation and frugality. The so-called "meticulous" refers to the time for the organizers to prepare for the celebration ceremony. We should not only follow the etiquette convention, but also analyze the specific situation, carefully plan, pay attention to details, be responsible for the division of labor and be meticulous. Try to be careful and meticulous to prevent duck eggs from making mistakes on the spot, even if they are very dense and have seams.
In short, we will consult and discuss with you more to minimize the cost of activities and achieve the best results.
Introduction to the selection of planning scheme for the company's opening activities (Chapter VI)
After intense and orderly preparations by the board of directors and company leaders, our company is tentatively scheduled to officially open on June 25, 2000. Our company is a modern enterprise specializing in the development of information systems in the field of education. Based on the government's support for the information industry, especially the concern for the development of software industry in Changsha, Hunan Province, our company decided to be established at this favorable opportunity and develop rapidly. Hunan's software development market and software sales market are highly competitive and relatively mature, basically involving various fields. Our company decisively chose the field of educational information to be developed, which has a huge market space. At the same time, how to do well and seize the opportunity is an important factor.
Due to the particularity of the industry itself, the planning tone of our celebration is: strive for truth, render atmosphere, pay attention to publicity and expand influence.
Activity purpose
Take "popularity-atmosphere-business opportunities", that is, there are three steps in concept: to stimulate popularity; Create an atmosphere; Precipitate business opportunities. Integrating the above three conceptual steps into planning and implementation, the company's opening will reflect the effects of scale, strength, competitiveness and popularity. This case is mainly planned around the clue of "popularity-atmosphere-business opportunities" and solved step by step. In particular, seize the "business opportunities" as the foundation, through this celebration, tap or plant various explicit or implicit business opportunities for the company, enhance the company's position in the industry and field through "popularity", and form a certain influence, so as to gain a foothold in the Hunan market.
Celebration form:
1, the site layout is "warm", "grand" and "festive"
2. Invite relevant industry leaders to congratulate the guests on opening the ribbon.
3. Choose media (TV, newspaper, DM flyer, handbag).
4. souvenir distribution,
5. On-site product display
6. Leaders wrote inscriptions and took photos to commemorate.
The main part of the celebration:
I. Website layout
1. Outside the company, there is a banner hanging on the top of the glass: "Congratulations on the grand opening of Hunan Xinhui High-tech Development Co., Ltd.", which is 7.5 meters long.
2. The company's front archway is covered with red cloth.
3. New, unique and fashionable large flower baskets are placed at the right entrance outside the company, and there are two on the right. Advertising slogans are posted on the flower baskets (tentatively as the content of the company's cultural concept system).
4. Hang flags, banners or POPs at the upper and lower exits of elevators on both sides.
5. Stick (opening ceremony of Xinhui Hi-Tech) on the glass beside the corridor of the rented office to guide the guests.
6. Set up a guest sign-in desk in the corridor outside the company, distribute souvenirs and put them in gift bags made by our company.
7. Hang a small flag or pop(* * * 10) under the fluorescent lights in the company lobby and conference room.
8. Set a ribbon-cutting place about 6 meters long outside the glass door of the company.
9. The ceremony platform is equipped with a fire door (including the decoration of audio and bonsai) on the left side outside the company door.
10, the chair table has 8 leading seats.
1 1. Red carpet on the main floor (preferably from the elevator exit to the company).
12, the company's product introduction is made with photos and materials in the form of exhibition boards, which are visually displayed to the guests.
Second, the site facilities layout
1. Background layout of the chair table: the theme background board, including theme, color and font, should be beautiful and generous, and the color should be mainly festive and enthusiastic.
2. Flag
3. Hang the flag in the company
4, popular
5. handbags
6.DM flyer 16 Open a flyer.
7. Site zoning plan (see annex)
8. Layout effect diagram of each functional area (see annex)
9. Background rendering of the main console (see annex)
Third, the celebration plan
At four o'clock the day before yesterday, everything was arranged and acceptance was organized.
From 8: 00 to 8: 30, all employees of the company will arrive here to check the unfinished matters of the preparatory work.
From 9: 00 to 9: 45, guests sign in and distribute souvenirs.
9: 55-9: 58: Call all employees of the company to form a team outside the company gate, facing the celebration podium.
9: 58- 10: 02 Celebration begins-the host announces the opening ceremony, introduces the leaders and guests present, and the host begins the opening remarks to congratulate Xinhui Hi-Tech on its grand opening.
10: 02- 10: 05 Leaders cut the ribbon.
10: 06- 10: 20 speeches by the chairman, leaders and guest representatives.
10: 30-11:30 leadership inscription; Introduce the company and products to the guests; Take a group photo; Discuss the news release with reporters.
1 1: 30 After the meeting, people with special public relations needs will have dinner and exchange.
Fourth, media cooperation.
1, the TV media invited Hunan Education TV to report.
2. Choose print media (Hunan Daily, xiaoxiang morning herald).
3. Preparation of news reports in print media
Verb (abbreviation of verb) capital budget
1. Items needed for the celebration (as shown in the following table)
Nominal Quantity Cost (Yuan)
Basket 2 Brush 2
Check-in desk flowers 1 ink 1
Banner 1 red paper 3
Indoor national flag 10 rice paper 3
DM advertisement 3000 glue 1
Handbag 3000 paper cutter 1
Envelope 3000 scissors 4
Pallet 4 hammer 1
Invitation? 100 Thumbnail 2
Camera 1 VIP corsage
Movie 3 Popular Preview 10
Signature 6 Sign in this book 2
Business card silver plate 1 signature pen 2
Music center 1 inkstone 1
Vertical microphone 2 uncovers the red wire 1
Mainframe backstage 1 sign-in desk 1
Nail the sign-in desk red silk 1
Inscription book 1
The total cost is:
2. Dinner expenses
3. souvenirs
4. Other expenses
Photographer:
Moderator:
Miss manners:
Subtotal:
Total cost:
Invite celebrants
The estimated number of people is 100. See the attached table for details.
Send invitations and invitations according to the invitation list to ensure that important people will not be absent because of poor arrangements. Restore the confirmation information and make a detailed list of participants for the next step.
Matters needing attention: This step must be well planned, with a special person in charge, appropriately enlarge the invitation list, conduct public relations and follow-up on important people, and prepare a backup plan to ensure the number and quality of participants.
Preparations for the celebration
The opening ceremony involves all aspects, and all the work is interrelated, interrelated and cross-cutting. We must make overall arrangements, take a multi-pronged approach and proceed simultaneously. Therefore, it is very important to organize communication and coordination. In order to make all the work go smoothly, the company set up a leading group for celebration preparation; It is divided into three departments, namely, foreign affairs department, planning department and interior department.
Members of the leading group:
Team leader:
Deputy team leader:
Members:
1, Foreign Affairs Department ():
Determine the guest list, determine the names and numbers of guests, and send invitations; Arrange a group photo; Writing speeches and congratulatory messages; Invite journalists and confirm press releases; Contact photographers and cameramen; Photos and video materials during the opening ceremony will be kept as valuable files of the company.
2. Planning Department ():
Draw up the overall plan of the celebration, determine the overall layout plan, determine all kinds of required items, prepare the items that need to be made in advance, and make a good budget.
3. The Ministry of Internal Affairs ():
Put forward the reception plan; Determine the host and hostess, present souvenirs to the guests, and conduct training and rehearsal. During the opening period, purchase or lease the required items by category, contact the property department of this building to coordinate the celebration work, communicate with the planning team in time, arrange the celebration venue, contact the implementation of the dinner party, and settle all expenses.
Preparation of important articles
souvenir
Gift bag
envelope
DM single page
Remarks: The responsibility lies with people, so use it flexibly and take the initiative.