Shen Si: Entrepreneurship is my way of life.
Shen Si: Entrepreneurship is my way of life. On the evening of August 27th, Shen Si appeared on Jiangsu Satellite TV's "If You Are the One" stage. She said, "If it is not easy to find (the other half) in real life, it is better to give yourself another chance." In the face of questioning voices such as hype companies, she did not explain. She prefers to talk about Tsinghua's school motto, Stanford's Micro Power, Google's mark and, of course, her entrepreneurial experience in China. Sophomore, Bill. Gates' autobiography The Road to the Future gave her the idea of starting a business for the first time. Her idea at that time was simple. To start a business, she first needs to be admitted to a good university. 1997, Shen Si 16 years old, won the first prize in the national unified examination of science and engineering in Shenzhen, and entered the computer department of Tsinghua as he wished. "I never felt how smart I was. If I am not as smart as others, I must fly first, and I can do one more point than others. " After the national examination, Shen Si burned several big boxes, all of which were papers made before the national examination. In Tsinghua, Shen Si's idea of starting a business has not changed at all. When she graduated, she chose Stanford to continue studying computer, but unfortunately there was no scholarship. Shen Si has to solve two most realistic problems in front of her: first, to survive, she needs money to maintain her basic life; Second, starting a business, she wants to realize her business dream and explore Shen Si's "future road". In order to solve the first problem, in addition to doing odd jobs, she also found emails from thousands of professors on the school homepage, and wrote to ask if they needed a research assistant. In a few reply emails, all the professors rejected her during the interview because her English was not good enough. Finally, Liu Zunyi, a professor of development economics who is currently the president of the Chinese University of Hong Kong, gave her a chance. Development economics means what is the driving force of social development. The developmental economy and the factors that lead to economic development seem to have nothing to do with thinking about entrepreneurship. The fact is that Shensi is aware of the importance of trends, and entrepreneurs should learn to follow suit. Another skill of Stanford church Shen Si is that she has confidence in her viability, and she is confident to survive no matter how hard the environment is. Shen Si began to systematically understand the Internet industry, thinking about what projects to start, how to make products, what concepts are there, how to prepare companies, and even longer-term planning, how to list a small startup, and so on. Every week, Shen Si will attend a student party at the home of Hua Wang, a partner of innovation works. At one time, there were more than 20 international students from China in Stanford, and the youngest Shen Si was their teacher and sister. The topic we are talking about is very simple, that is, entrepreneurship. The most exciting and practical people in this group are her and Hua Wang. They put forward their own ideas and immediately found someone to write the program. If they think they can't do it, they will find someone else to rewrite it. In 2004, Shen Si graduated, and it's time to make a big impact. By chance, she met Deng Feng, the founder of Northern Lights Venture Capital. Deng Feng, a Tsinghua University graduate, calmed her down. Deng Feng said: "If you want to be a CEO, it is better to go to a technology company and start as a product manager. After that, you basically know how to be a CEO. From how the product is designed, how to do it in the end, and how to market it, the whole process will be clear and will be upgraded after changing hands. " Shen Si decided to go to Google, which just listed on Nasdaq. After 16 rounds of interviews, he got his wish. At that time, Google had only 1 1,000 people, and Shen Si was entrusted with the important task of taking over the core search products of Google Japan. After seeing Japan's leading telecom industry and 3G technology, in 2005, Shensi applied to be a product manager in the non-mainstream department of Mobile Division. (First Sun) At that time, there were only two mobile product managers in Google's team of thousands of people, and she was the third. Her idea is simple. Mobile Internet is the trend. That year, under her strong persuasion, Hua Wang also joined Google. From primary school, middle school to university, Shen Si is the youngest in the class. She is sensitive, curious and even a little depressed. After arriving at Stanford, these characters have not changed, but under the influence of Google's open and non-evil values, she found the feeling of spreading her wings. Google gives every employee enough freedom, especially her department. Each product manager is responsible for seven or eight projects. Shen Si doesn't consider himself a project manager, but the CEO of these projects. She thinks this is a warm-up for starting a business and becoming an enterprise with a unique culture that can make thousands of people crazy and fight for their ideals. Google's work experience has strengthened Shen Si's entrepreneurial direction, community games. In 2007, she submitted her resignation to the headquarters. Feedback from the headquarters suggested that she return to China to work for one year, understand the market environment in China and help Google set up a mobile business team in China. This year, Shen Si found that the mainstream mobile products in China are still SP-based mobile Internet services, but due to many policy factors, SP has declined, and everyone is still looking for where the mobile Internet is. Therefore, although Shen Si's team is in China, its main business is in other countries outside China. A year later, Shen Si found Tsinghua University's money and they started a business together. After four years as a product manager at Google, she has only one idol-the best product manager in the world, Jobs. When she started her own business, she looked up the dictionary and found a fruit with a beautiful name. She named the company PapayaMobile. Today, the brand left by Google on her body is still clearly visible. In the office where Papaya moved, Shen Si and all the employees sat in the same cubicle; When the company had less than 100 employees, she opened branches in Beijing, San Francisco and London at the same time, hired locals who could not speak a word of Chinese, and started globalization. This road to entrepreneurship is not smooth sailing. In March 2008, the company was established. Shortly after the release of the iphone, before the APPStore was launched, Shen Si and Qian Wenjie first developed KJAVA products. Compared with the smooth launch of the product, the promotion is bumpy. Until September 2009, there were only tens of thousands of mobile users of papaya, which is a depressing number. Shensi decisively asked everyone to stop all work and make every effort to build a farm game based on the iphone platform. As soon as "PapayaFarm" logged into the AppStore, users immediately jumped to more than 1 10,000. When the number of users of this game reached 6.5438+0.2 million, PapayaFish, another game of Papaya Mobile, was released, ranking eighth among the global games in the AppStore that day, with surprisingly good results. The problem will come soon. On the first day of June 5438+065438+ 10, 2009, Qian Wenjie called Shen Si: "All our products have disappeared in the APPStore!" Shensi used all methods, such as going to Apple's website when applying for RA, digging out all @pple's mailboxes and writing them next to them, and even writing to Jobs asking why. Finally, I expected an executive to reply, but the content was not to continue asking about it. Shen Si immediately flew to the United States, waited downstairs for 7 hours at Apple, and finally met the man. The other party tactfully told her that Apple would never allow the product to be released in the APPStore without changing the strategy of making a papaya mobile platform. Shen Si smiled and said, "Ambition is evident." What she and the team want to do is a cross-platform mobile phone community that is competitive with Apple's APPStore. The crisis almost bankrupted the company. After coming back from Apple, she asked the team members one by one if you would like to stay, and no one left. On the same day, she changed her MSN signature to "I am full of confidence when I see you in the office every day". Subsequently, Papaya Mobile immediately transplanted what it did on the iphone to the Android platform, and this time they caught up with a good opportunity. In 20 10, Android just started to explode. Papaya Mobile made the first platform service of Android and got the investment from American venture capital DCM. 20 1 1 In August, the number of Android mobile phone users in papaya mobile community exceeded 25 million, ranking first in the community game of Android mobile platform in the world. Earlier this year, the iphone negotiated with Papaya Mobile, which can move back to the APPStore platform at the end of August. Now, Shensi doesn't want to call papaya mobile his own little kingdom, and he won't in the future. "This is just a profession and my way of life."