People who are willing to give a large amount of their hard-earned money to Internet celebrity anchors may have the following psychological factors:

Loneliness: In modern society, many young people or singles feel lonely and lack intimacy. Therefore, they will gain a sense of psychological satisfaction by watching the live broadcast of Internet celebrity anchors, and regard sponsorship as a way to gain attention, recognition and appreciation.

Self-esteem: Many people believe that sponsoring internet celebrity anchors can improve their social status and self-esteem, because they believe it is a way of showing off their wealth to prove their success and superiority.

Psychological dependence: Some people may become psychologically dependent on a specific Internet celebrity anchor, regarding them as a kind of emotional support and reliance in daily life, so they will continue to sponsor their live broadcasts to obtain more Lots of attention and responses.

Hope to get rewards: Some people may think that sponsoring Internet celebrity anchors can get rewards, such as the anchor’s attention, private messages, signatures and other rewards, or a business cooperation opportunity, so they are willing to invest money in exchange These returns.

Consumption concept: Some people think that sponsoring Internet celebrity anchors is a consumption behavior, similar to buying luxury goods or participating in high-end activities. Therefore, they regard it as a way of enjoyment and are willing to pay more financial resources for it. .

To sum up, people who are willing to give a large amount of their hard-earned money to Internet celebrity anchors may have psychological factors such as loneliness, self-esteem, psychological dependence, hope in exchange for rewards, and consumption concepts. However, this behavior often results in financial burdens and adverse psychological effects, so rational thinking and attention to mental health are required. It is suggested that these people should pay more attention to their financial situation and mental health, avoid over-reliance on Internet celebrity anchors, and seek healthier and more active consumption methods and emotional support.