Ma Yun is a key figure in Taobao's success. However, when Taobao developed in 2003, many pioneers were already doing C2C e-commerce. Later, others failed, and only Ma Yun succeeded. But the reason for his success is to rely on the team and firmly grasp the market opportunities in China, not just relying on Ma Yun's personal practical ability.

The key to Ma Yun's success is the rapid development of Internet technology, which Taobao just caught. The government's support for emerging industries has given Taobao an opportunity to grow and develop. Of course, Ma Yun himself is also very good at making all kinds of friends and getting all kinds of resource support.

Ma Yun is a typical man who can operate, with foresight and a big picture. Although he knows almost nothing about computers, his greatest strength is to lead the team, explore and inspire talents, and be good at operating circles.

He is very eloquent and eloquent. He likes talking very much, which has expanded Taobao's social influence. He is good at making friends and persuading others. In the early days of Taobao's business, he successfully persuaded Cai Chongxin, an executive who was engaged in investment banking in Hong Kong at that time, to let the other party join his own business. People used to be executives of multinational companies with an annual salary of several million, and they were fooled by Ma Yun into Taobao, which was not established at that time. The monthly salary is only 500 yuan. Now this person is still the second person in Taobao, and his wealth is just a little worse than Ma Yun. He helped Ma Yun win the investment, systematically sorted out the ownership structure and the operating system of modern company management, and so on. Later, with the emergence of Taobao, with the success of Ma Yun now.