Basic concepts

Mainstream things should be said to be a relatively stable whole. The internal movement may be violent, but it still follows the existing rules and regulations, and the results are predictable. For example, if you travel through a travel agency, the tour guide will probably have a map of the itinerary, attractions, and tourists' reactions today, tomorrow, and the day after tomorrow, and there will be no big changes. If you travel alone on horseback, it is impossible to predict what you will encounter today: such as social reaction, traffic law restrictions, horse feed supplements, accommodation, etc., there are a series of problems. But in ancient times, traveling on horseback was a very common way and the mainstream way. Today it has become non-mainstream, which is also the result of changes in the world.

Non-mainstream is the reverse thinking of the mainstream. It should be kept alive. This vitality does not refer to whether it exists or is running, but to its ability to create. Once many non-mainstream things lose their creativity, even though their form is still non-mainstream, there are only two endings:

First, elimination;

Second, assimilation. For example, once the hippie trend lost its specific historical creativity and was unable to develop its own ideas with the times, it gradually became a fashion.

The inability to define exactly or to be conclusive is a reflection of the creativity of non-mainstream things. For example, the Ramp; B style, when it was first born, was not the current chirping and useless nonsense. Also because of its sharp and barbaric origins, it is full of tension and difficult to be accommodated by mass society. Therefore, the R&B style that is now popular all over the world is something that has been transformed and processed, retaining its formal beauty, but cutting off the roots of its development. Without the nourishment of reality, it has become a component in the mainstream, a buzzword, commercialized, and then displayed and sold in shop windows around the world.

These are non-mainstream things that have become mainstream. More non-mainstream things are being produced, but underground or in corners, unknown to anyone. In a sense, non-mainstream represents the development trend of society, the source of vitality for human progress, the mutated gene fragments in the social body, and the seat of creativity. Therefore, please do not regard non-mainstream news as entertainment and gossip. If you feel that the non-mainstream is shallow, then unfortunately, it only proves that you are really mediocre (usually, the real non-mainstream will not be considered mediocre, and the "non-mainstream" phenomenon in today's society does not fall into this category. More details below). Because we have lost our self-confidence and grandeur, we have no courage to continue to create and accept things that have never happened before, and we exist in the world like a zombie. Isn't this the so-called hell?

Psychologically speaking, the mainstream always wants to confirm something, establish something, demarcate something, and maintain something. . . However, the original appearance of the world does not exist because of people. By constantly discovering, discovering, rediscovering, creating and recreating, the understanding of the world will become deeper, and of course it will become more complex and profound. This is bound to be a great way to kill brain cells. Non-mainstream people not only destroy themselves, but also the world around them. Therefore, most of the time, non-mainstream subjects are difficult to be accepted by mass society. This is actually the case in history. The so-called history is often the popular version of history, rather than the historical truth.

Being non-mainstream is an experience, and as an experience, it must go through the subject's feelings, thinking and behavior. Well, a more popular saying is that non-mainstream guys can always show a personality. This kind of personality must be strong, otherwise it will be lost in all living beings with sexual nature. In fact, all living beings have personality, but it is very weak. Most of the seeds of personality are not enough to break through their own chaff, let alone take root and sprout and blossom into gorgeous flowers that others can see. Therefore, not everyone has the expression of personality.

However, the so-called personality seems to be expressed through words and deeds. Words and deeds must always follow certain rules and regulations. Therefore, there is the possibility to imitate and learn. Conspirators with relatively advanced IQs can then deliberately deceive the world and steal their reputation by deliberately speaking out, such as the Taoist priests from Mount Zhongnan.

These non-mainstream words and deeds are actually dead. The buzzwords and products that have cut off the roots of thought are martial arts secrets that can be widely distributed and sold. They are destined to be unable to move forward. That's why there have been thousands of years of ghost tricks and moral defenders and all kinds of so-called masters.

The mainstream should be the popular cultural values ??of an era.

Non-mainstream, of course, is not something that follows popular cultural values. It is alternative, flamboyant, or to be more precise, it is behavior that conforms to our personal psychology. Either ahead or behind. However, it is possible for the non-mainstream to transform into the mainstream.

What is Non-mainstream? Non-mainstream means that it is not the most popular and common in the same category.

The definition of material is as follows: the current mainstream CPUs are Intel's Celeron, Pentium, Core 2 Duo, etc., and the much-anticipated Core 2 Extreme is too expensive, resulting in a small consumer group, and only a few people use it. This is a non-mainstream CPU. Of course, mainstream and non-mainstream are not limited to price factors. They are mainly determined by the audience level and the number of users. Of course, this term can also be used in many fields such as writing style and consumer goods.

In addition, the word "non-mainstream" that we commonly use now is mostly used in dressing and grooming. It means to show individuality, alternativeness and non-popularity, which means fashion trend. In other words, fashionable and avant-garde means having "personality" and is suitable for the taste of today's young people. Non-mainstream has good aspects and shortcomings. The following mainly introduces this aspect.

Mainstream (conventional fixed model):

Mainstream cultural values ??usually appear to be stable structures to the outside world. As the name suggests, mainstream does not refer to the pursuit of fashion trends - it refers to a value and outlook on life that has been accepted by the vast majority. (Those who do not accept the true mainstream views are not followers of the social phenomenon currently called non-mainstream - but refer to idealistic philosophers such as Nietzsche.)

Non-mainstream (unconventional flow patterns ):

Niche cultural values ??are incompatible with real values. Haizi who committed suicide by lying on the train and Van Gogh who committed suicide with a gun are both representatives of non-mainstream niche cultural values.

Non-mainstream phenomena (accidental phenomena arising under special social background):

Go against the grain! It is rebellious, flamboyant, wild, weird...a few people show off their own fashionable alternative style!

(The earliest non-mainstream people born in the 1980s mainly pursued elements such as Kazakhstan, Japanese, Korean, Korean SM, European and American court style, and vampires’ weird temperament. Today’s “non-mainstream phenomena” are mostly derivatives of these elements.)

Non-mainstream sources

According to research, the ancestors of non-mainstream originated from the Punk culture in the 1970s, among which Gothic rock and Represented by visual rock style. Punk culture belongs to post-modern nihilism. It expresses emotions such as anger, destruction, and death through strange costumes with strong visual impact. It is popular among rock musicians and fans.

In the late 1990s, a new form of expression emerged from Punk culture, which incorporated Pop elements, became more diversified in visual expression techniques, and began to express some melancholy and sad themes. , so the Emo culture was born, and Emo is the abbreviation of Emotional. Emo culture also originated in the field of music, but soon became a fashion style and became popular among teenagers around the world. The emerging non-mainstream in China is Emo culture. Let’s compare the non-mainstream in Europe, America, Japan, and China.