1. Development prospects of the beauty industry

The beauty industry includes hairdressing, beauty, cosmetics, micro-plastic surgery, plastic surgery, etc. It is also an industry that is widely welcomed by women who are the most active consumers. industry. According to incomplete statistics, its market size reaches hundreds of billions or even trillions. With the advancement of Internet technology, many O2O entrepreneurs have taken a fancy to the big cake of the beauty industry, and quietly introduced the online and offline models of online booking and door-to-door services into the beauty industry, thus ushering in the O2O era of the beauty industry. .

According to the "China Beauty Industry O2O Market Prospects and Investment Strategic Planning Analysis Report", the current size of China's entire beauty industry market is as high as hundreds of billions or trillions, and as of June 2014, the size of my country's Internet users Reaching 632 million, of which the potential female market size is as high as 270 million, which means that the beauty industry O2O has unlimited market development potential.

The beauty industry has always been deeply loved by women. With the improvement of people's living standards, the desire to pursue beauty has also greatly increased. And in the era of Internet penetration, the O2O model has its unique advancement. Although the development process of Beauty Industry O2O is not so satisfactory, in the face of such a huge market scale of the Beauty Industry, the current difficulties of Beauty Industry O2O are only temporary. I believe that it will regain its vitality and vitality in the future and become the main force of the Beauty Industry. . 2. What is the current development prospect of the beauty industry?

1. Big data

The advent of the big data era can also be well applied to the beauty industry. Through the use of big data, Collection and analysis help our stores achieve customer management. By analyzing data, such as the records of customers’ daily consumption and behavioral habits, we can derive new and reasonable solutions to problems, which are more acceptable to customers. This is a correct and effective management method. At the same time, with the use of intelligent systems and products, customers' online experience can also be enhanced.

2. Artificial Intelligence

The development of the Internet has gone through PC Internet, mobile Internet, and now it has developed into the intelligent Internet of Things. In the future, the Internet will be the representative Technology will move towards the era of artificial intelligence. Integrating the latest artificial intelligence into traditional stores is a major trend in the future. It adopts new marketing models, management models, customer experience and supply chain management, completely subverting the traditional business model, using intelligent systems to replace manual customer acquisition, file management, Operation management, etc., to create intelligent store management.

3. Specialization

In the future, the beauty industry must return to the essence of service, based on providing customers with high-quality services, and will pay more attention to instant results, fast beauty, and technology. For beauty, the beauty industry has to move closer to the road of specialization to form a differentiated competitive advantage, thereby building a moat without joining in a chaotic price war.

The beauty industry has long passed the era when huge profits can be achieved by just opening a store. The transparency of information and the flying marketing, discounts and promotions have long made consumers more tired. In this context, consumers Consumers will be more rational and pursue the professionalism of technology and the practicality of results.

4. Sustainable The era of consumption, in today's era dominated by the sharing economy, is an era of intelligent iteration and mutation, an era where it is difficult for any single enterprise to survive, and an era when business returns to its essence.

The beauty industry needs to build a healthy ecological environment and find the right Internet intelligent management model to make your beauty industry develop more smoothly. 3. Is the development prospect of the beauty industry still good?

I feel that the beauty industry is a vibrant industry with huge profit margins. As long as you do it, you can make a lot of money, and the profits are super good. I believe people in the industry will see it. You should laugh here, it really is the same perspective as a siege.

The store closing rate of Shengmei last year was probably close to 30%. The economic downturn last year was even worse, and medical beauty was the first to bear the brunt.

With the Internetization of medical aesthetics and the unique marketing methods of certain medical groups, price wars have caused a large number of medical aesthetics companies to struggle. More than half of the medical aesthetics companies on the New OTC Market are losing money, and the rest have meager profits.

Of course, there are still a large number of excellent brands that have persevered after the reshuffle and achieved a new round of overtaking in corners, but when we see what these companies have been doing, we will not I wonder why it is them. New people are constantly coming in, and many brands are sinking.

The beauty industry has long passed the era of huge profits and low threshold. China’s beauty industry has gone through 30 years of brutal growth. The next 30 years will be a return to the essence of business. We no longer rely on opportunities, fraud, routines, fraud and simple efforts, but continue to be refined, differentiated and innovative, and many professional subdivisions and new service forms are slowly emerging.

Chain brands will be a battlefield to compete for comprehensive capabilities, brand power, operational capabilities, organizational efficiency, training levels, innovation capabilities, supply chain management, digital management, cost control, innovative marketing... this industry It is an industry that needs to be down-to-earth and provide good service. This industry relies on accumulation over time to complete its own credibility endorsement. This industry has no shortcuts and all starts from the customer. The era of low thresholds for the beauty industry has long passed, and it is basically difficult for non-professionals to survive.

I believe that in the next 30 years, China’s beauty industry will have many exciting surprises. 4. What is the future development prospect of the beauty industry?

——The following data sources refer to the "China Beauty Institution Industry Market Forecast and Investment Strategic Planning Analysis Report" released by the Qianzhan Industry Research Institute.

In recent years, with the improvement of people's living standards and changes in social values, people have paid more and more attention to personal appearance. The era of "appearance economy" has arrived, and the medical beauty industry has developed rapidly. stand up. In 2018, the market size of my country's medical beauty industry has reached 224.5 billion yuan. However, compared with South Korea and the United States, the market penetration rate is still low, and there is still a lot of room for development in the future.

At the same time, with the tightening of policy supervision and the acceleration of natural market elimination, standardized and centralized development is the general trend. The era of "appearance economy" has arrived, and medical cosmetology has developed accordingly. In recent years, with the improvement of people's living standards and changes in social values, people have paid more and more attention to personal appearance. The era of "appearance economy" has arrived. The medical beauty industry developed rapidly.

my country's medical cosmetology industry has entered a stage of accelerated development. From a global perspective, the cosmetology and plastic surgery industry developed earlier, having already sprouted after the 1920s. However, medical aesthetics in our country was introduced after the founding of the People's Republic of my country and only began to rise after the reform and opening up. It has now entered a stage of accelerated development. Many related companies have been listed or listed. At the same time, integration and mergers and acquisitions are frequent in the industry, and Korean technologies and doctors are continuously introduced and promoted. .

The market size has exceeded 200 billion yuan, the industry penetration rate is still low, and there is huge room for future growth. According to the data of "Solar 2018 Medical Aesthetics Industry White Paper", the market size of my country's medical aesthetics industry in 2018 has reached 2245 billion, a year-on-year increase of 27.57, and the average annual compound growth rate from 2014 to 2018 reached 30.4. Although the growth rate is already relatively fast, the market size still has room to grow 6 times compared to South Korea.

Among women aged 18-40, the penetration rate of medical beauty users in China is 7.4, while that in South Korea is 42. In addition, compared with countries such as the United States and Brazil, the penetration rate of my country's medical beauty market is still low.

Data show that the penetration rate of China's medical beauty market in 2016 was about 2, compared with 12.6 in the United States, 11.6 in Brazil, and 0.7 in India (penetration rate is measured in 100 million people receiving medical beauty treatments). The penetration rate of medical beauty treatments per capita in the Chinese market needs to be increased, and the market space is huge.

In the next 10 years, China’s trillion-dollar medical beauty market will slowly develop.