1. Team goals with lofty goals are like navigation lights. With a goal, the whole team will have a direction and will not be aimless and at a loss.
The goal should be realistic and forward-looking. At present, the goal of the team is to look at the overall situation and the future. Sun Tzu's Art of War said: "If you take the law from it, you will get it from it;" Take the law and get it; Take the law to the next, and get the law to the next. " Only a team that sets lofty goals and pays attention to the overall situation and the future will have the value of existence and can continuously achieve corporate goals.
Manager Lu of the marketing department of Sichuan Branch gave us a clear position: the marketing department is a propaganda team and a seeder. We should publicize the principles and policies of the headquarters and take the goals of the headquarters as our highest goal. He asked us to be a good propaganda team: to spread ideas, enterprise knowledge and enterprise strategy; The purpose of the seeder is to train a group of talents with high execution, that is, to act as a training team: to train marketers, salesmen and salespeople.
2. An elite team that is good at learning should be a team composed of elites. 2 1 century is the century of knowledge economy, and the rapid growth of knowledge requires team members to be good at learning. He, the general manager of the company, said: "The illiterate people in the 2 1 century are not people who don't know English, but people who can't learn." Team members should learn and summarize for a long time, constantly absorb nutrients, become real elites, and lay the foundation for the team to grow into an elite team. Therefore, the promoters of the marketing department of Sichuan Branch have to accept a special task since they joined the marketing department of Sichuan Branch: read at least one book every month, and stipulate that they must talk about their own experiences and gains when meeting. Promoters grow rapidly in the process of continuous learning.
① Creation of learning atmosphere: As the saying goes, "If you are near Zhu Zhechi, you will be black if you are near Mexico". Everyone in the team is infected by the learning atmosphere, and they learn and make progress under the infection of this learning atmosphere. Not only that, but also let the members of the organization change their ideas, change passive learning into active learning, and make learning habits a major event in their lives.
② Cultivation of learning ability: Learning is not only the process of accumulating knowledge, but also the only way to improve ability. Therefore, in order to improve the thinking ability, communication ability and execution ability of the whole team, we should first pay attention to the cultivation of team members' learning ability, that is, let members learn how to learn and what to learn in practice.
③ Detection of learning achievement: let team members consolidate what they have learned in practice, let team members run in and reach a tacit understanding in practice, and form an organic and powerful learning team.
3. Innovation team innovation is the vitality of the enterprise. The team must have a constant sense of innovation in order to maintain the vigorous vitality of the enterprise.
Trilogy of innovation:
(1) reference: the so-called reference is to pursue "borrowing doctrine", that is, "making the past serve the present" and "making foreign things serve China"; Is to make the success of others our experience and use it for me.
② Improvement: Different from creating completely new things, we only make partial improvement on what we have learned to make it more in line with our usage habits, thus serving our needs.
(3) Innovation: On the basis of constantly applying what we have learned and borrowed, we create brand-new and innovative ways and means.
Successful experience can be used for reference, but it cannot be simply copied and transplanted. Therefore, every meeting of the marketing department of the branch will focus on the innovation of activities. For example, after the activity plan of the field is obtained from the Sichuan branch, our usual practice is: first, organize the marketing staff to learn; Secondly, let promoters express their improvement opinions, and it is best to have innovative ideas; Finally, get it to the market to test the application.
4. Self-discipline and conscious team discipline are to the team what rules are to the square, which is the so-called "prohibition". If there is no discipline, the army is at best a straggler, and it is unimaginable for such troops to win the battle; The team has no discipline, just a mob without fighting capacity.
The elite team is the agent team of the enterprise. In addition to strict discipline, what is more important is the team's good self-control ability. "If you have discipline, you must consciously abide by it; Without discipline, we must rely on self-discipline. " .
In short, self-discipline and self-consciousness are the guarantee of combat effectiveness.
5. A cohesive team. No excellent person can replace the role of the team. The era of individual heroism is gone forever. Now the development of enterprises needs not only elites, but also cohesive elite teams as support points.
Team is the organizational guarantee to achieve the goal, and cohesion is the key to the existence of team. So, what kind of team is a cohesive team?
First of all, team members should identify with the values of the team; Secondly, there should be a generally consistent value orientation among team members. Specifically, one thing is to let each team member reach a * * * understanding; Thirdly, there should be a good internal communication mechanism so that all members can speak freely and grow in constant communication.
The marketing department of the branch emphasizes "Three Ones" and requires every promoter to seriously do it-"One Phone Call": every promoter is required to communicate with each other every day and keep in touch by phone: "One Summary": Write a summary every week: "One Book": promoters are required to take time out to read every day, regardless of new or old books, "Reading books a hundred times is self-evident".
6. A proactive and high-performance team always maintains high morale and a proactive attitude, and is always ready to "send the letter to Garcia".
Performance is the foundation of enterprise's survival and development. As a team member of an enterprise, we should also stress performance and value efficiency. General Manager He of Sichuan Branch often warns us: Don't be a weatherman, but take the initiative to find and solve problems. "We are not afraid that our salesmen and marketers will do something wrong, and we are afraid that they will shrink back for fear of doing something wrong. Therefore, after seven days of intensive training, our marketers immediately sent them to various offices to promote them and enhance their confidence in promotion. "
7. The team market structure with high crisis awareness and sensitive market response ability is changing rapidly, and business opportunities are fleeting. Sometimes the business opportunities related to the life and death of the enterprise will slip away in an instant, bringing irreparable losses and even disasters to the enterprise. Therefore, the elite team should treat the market like a battlefield, have a high sense of crisis and not be sloppy.
According to relevant research, the success of enterprises in the twentieth century depends on their production and research and development capabilities; In the 2 1 century, the success of an enterprise depends largely on its control over the market, which comes from its sensitive market response ability. Therefore, the elite team must be a "quick reaction force", with sensitive market reaction ability, market-oriented and clear observation of market changes.
The variability of market structure requires our team to have a high sense of crisis, and also requires us to respond quickly to market changes.
8. A team that pursues continuous success is not difficult to succeed, and it is difficult to succeed continuously. Only a successful team can be called an excellent team. Let team members experience the happiness of work while continuing to succeed; Then, starting from the fun of work, let members pursue continuous success.
In short, what distinguishes elite teams from ordinary teams is that they can continuously achieve their goals and provide powerful information resources, experience and other all-round support for enterprise decision-making.