Liu, 23, is from Shanghai. In September, 20001year, I was admitted to Chongqing Institute of Technology, majoring in marketing in the School of Business Administration. When I was in college, I began to look for business opportunities online. Since July 2003, I made my first foreign trade business for Shanghai Pudong Steel Pipe. By the end of 2005, I had sold 3 million US dollars of steel pipes online. After that, Netna Technology Co., Ltd. was established in Chongqing as the general manager, devoted to motorcycle foreign trade and website construction.
Personal career witnesses that there are no major events in the world. The so-called big things are all made up of small things. As long as you do every little thing carefully, great things will be born.
The college entrance examination of 200 1 allowed Liu to enter the marketing major of the Department of Business Administration of Chongqing Institute of Technology. In his own words, it was quite tragic to go to Chongqing to study at that time. His classmates teased him "Congratulations on being sent to Southwest China".
A Great Experiment: Online Commerce
After entering the university, Liu Qi gradually lost his enthusiasm for the new campus and new environment, and fell in love with libraries and Internet cafes. "There is a golden room in the book", and Liu has always regarded extensive reading as an effective way to acquire rich knowledge. The library of Chongqing Institute of Technology has a collection of 6.5438+0.55 million volumes, which provides a broad reading world for Liu. As soon as he has leisure defects, he gets into the library, occupies a good position, looks at the dark place and forgets to eat. He read economic books, especially e-commerce, and began to think in reading, making countless business plans in his mind, and constantly demonstrating the feasibility and market prospects of the plans. He has a wide range of interests, besides economic books, literature, history, art and other fields are also eclectic, which laid a solid theoretical foundation for his future shaping of strong will and simple conduct.
After studying and reading, Liu also likes to do one thing, that is surfing the internet. At first, like his classmates, he preferred to talk about QQ and play legends. After a long time, he got bored. In March 2002, Liu accidentally entered a foreign language business website. Having passed CET-6, he easily browsed all the contents of the website. When browsing some supply and demand information, he found that some domestic goods, including tariffs, still have certain market prospects in foreign markets. For example, handicrafts such as embroidery and silk have a good market in some developed countries in Europe and America, while industrial products such as paint and steel also have absolute price advantages in Southeast Asia.
An impulse to engage in online business quickly permeated Liu Qi's restless heart. In April 2002, Liu simply bought an IBM notebook, installed broadband in the student dormitory, and started his own simulated business. He stayed in front of the computer all day and sent some profound English letters. The students in the dormitory joked: "This boy must have hooked up with foreign girls online!" "
At first, Liu couldn't find a doorway, so he frequently registered, published information and contacted merchants on some foreign shopping websites. Although he found nothing, he was still full of interest. In the meantime, he did a small business. Although the profit is pitiful, he still quipped, "this is the first bucket of gold in life." That is an American fan who likes China Gong Li very much. He posted information on the Internet and wanted to buy a signed photo of Gong Li with 200 yuan dollars. After Liu saw this news, he immediately posted on the domestic forum to solicit photos of Gong Li. A movie fan in Guangzhou happens to have one. He contacted Liu, and the two sides made a deal in 500 yuan RMB. In this way, Liu's first foreign-related business was a breeze. When he got his first income, he immediately invited his roommates to the "duck king" hot pot in Shapingba, and his pride was beyond words.
Entering the business world: a bleak ending
In the Spring Festival of 2003, Liu, who returned to Shanghai for the New Year, met the agent of Guangdong Speer Coatings Co., Ltd. in Shanghai. Chen Mingjie has been in business for more than 20 years and has accumulated a lot of experience in market operation. Liu has a strong thirst for knowledge and pesters him every day for advice on business experience. Without hesitation, pretending to be a teacher, he gave Liu a lot of ideas and encouraged him to get a batch of pigments to Chongqing to earn the difference.
Liu is a decisive person. He set out at once, found his good friend Zhang Jian and invested 50,000 yuan. On February, 2003 1 1, Liu signed a contract with the paint company to buy 3 tons of paint. Just when everything was ready except for the east wind, he didn't wait for the east wind, but waited for SARS-because SARS was rampant, the railway was closed. If the paint can't be shipped to Chongqing, the difference will become a bubble. Liu dared not go to Spitzer to pick up the goods, because the loss would be heavier and he had to unilaterally breach the contract. In addition to paying the down payment, he also paid Spitzer compensation according to the contract. Finally, after deducting various expenses, the money supported by Zhang Jian was only less than 20 thousand.
The failure was a heavy blow to Liu, but he didn't collapse. He made a careful analysis of the reasons for his failure. Although it seems that the failure is due to irresistible factors, it is absolutely impossible for a mature businessman to make such a mistake. In the final analysis, it is Liu Qi's own factors. Because SARS had a great impact as early as the end of 2002, the impact of epidemic situation and major accidents on the economy and the stock market has been common. As a college student majoring in marketing, Liu should objectively estimate the possible impact of SARS on the economy and predict a series of social changes brought about by the epidemic.
This failure also taught Liu a vivid lesson. He realized that although product value is the dominant factor that determines the operation of the market, factors such as policy intervention, market regulation, market environment and force majeure cannot be ignored. A shrewd businessman should consider the problem from the overall perspective and correctly handle all kinds of factors that can affect market fluctuations.
Sitting on the Remote Control: Successful Marketing
Back to school, I began to make an objective analysis of Liu's personal situation. He has a high level of English and knowledge of marketing theory. This is his advantage, but his disadvantage is that he doesn't have much venture capital. He began to plan to take the road of agency marketing.
Mou-a man's name suddenly flashed in my mind, leaving the shadow of Mou suspected of financing fraud. In fact, he is really a business wizard. Liu ran to the library and found a lot of information about Mou. He got to know the man gradually. It sounds completely impossible to replace an airplane with a jar, and Mou is like a skilled magician, doing things that he can't even think about neatly. Mou's thought, taking its essence and discarding its dross, entered Liu's mind.
In the summer vacation of 2003, Liu returned to Shanghai in high spirits. After many inquiries, he learned that Pudong Pipe, a private small steel pipe factory, has had a difficult cash flow recently and its operation is struggling. Liu found Deng, the deputy director in charge of marketing, and showed his talent in the marketing field. With his eloquence, he persuaded him to allow himself to sell products for the factory.
Back home, Liu stayed in front of the computer and kept a close eye on the trend of steel pipe trading around the world. On July 16, Liu saw the purchase information of Singapore Dome Real Estate Development Company for purchasing 3 tons of special steel pipes. Excited, Liu immediately typed a letter on the keyboard, attached relevant information of Pudong pipes and scanned pictures of products, and sent it to him. On July 18, Domingo Company wrote back to show the company's relevant information and discuss the transaction. Liu rushed to Pudong Steel Pipe Factory, found the director Deng, and prepared the relevant procedures for foreign trade ... On August 5, the transaction amount of 3 tons of steel pipes was credited to Pudong Steel Pipe's account. The foreign trade profit rate of steel pipes is 6%- 12%. This business, Liu earned 600 dollars, and really dug the first bucket of gold in life. Director Deng can't help but sit up and take notice of this naive college student.
After winning the first battle, Liu didn't slack off at all. Instead, he worked harder to find business opportunities online. Some companies in Southeast Asian countries, such as Thailand, Malaysia and Vietnam, which are in short supply of steel pipes, have gradually got in touch with Liu. Liu sat at home, remote control command, just a summer vacation, easily completed a $60,000 steel pipe transaction.
On September 3, Liu, who was about to return to school, received a notice from Pudong Steel Pipe Factory to appoint him as the overseas general agent, and he took office on a laptop. Liu, who is familiar with steel pipe business, signed an order of more than 500,000 US dollars in 2003. In 2004, he further tapped customer resources and signed an order of more than 2 million dollars in one fell swoop. Unconsciously, Liu became a real rich man.
Self-reliance: a new upsurge
In February 2005, Liu moved to Yangjiaping, Chongqing, founded Chongqing Netna Technology Company, and served as the chairman and general manager. At this time, he is no longer limited to doing steel pipe foreign trade unilaterally, but also started his third venture-shifting his focus from foreign trade industry to website construction. He established "www.colren.com, a comprehensive portal for college students", which mainly provides employment consultation, making friends, leisure and other services for college students, and plans to build it into an online consultation home for modern college students. "This is a sunrise industry with great potential." Liu Qi is full of confidence.
He, his brothers Liu Kai, Fan Hu and some young undergraduates majoring in computer science founded this dynamic enterprise. Liu treats people with humility and mingles with employees, which makes the enterprise very cohesive and appealing.
Although he is already the boss of an entity enterprise, Liu Qi never makes public when he is on campus. The cats in the library are dressed casually and shyly, which makes it almost impossible to see that they are millionaires. Going to the canteen to eat and lying on the lawn to think about things, Liu is essentially a step-by-step college student.
In July 2005, Liu successfully passed the thesis defense and completed his undergraduate studies in Chongqing Institute of Technology. He was already sitting at the back of the big class when his high school classmates were busy looking for a job. Because of the ridicule of that year, he decided to stay in the southwest, taking advantage of the great situation of western development, and make a fortune in the southwest.
For Liu's wealth, he has always kept a low profile. He said that the biggest expense was to buy a big house for his parents in Pudong District. Now that I have started this company, there is not much money left. But he didn't stop fighting. Wealth is inexhaustible. Everything comes from his brain and hands.
Liu is also relatively low-key about his successful experience. He said, in fact, anyone can go to this step, others have not succeeded, but they just lack a kind of thinking. I really want to say that the biggest feeling is not to procrastinate in everything, but to act decisively and attack quickly; Moreover, it is wise for a successful person to face any setbacks rationally and rise quickly after summing up the lessons.
Liu is determined to make a breakthrough in online business. He is very optimistic about the prospect of online commerce: as long as he persists in pursuing it, he will certainly reach the peak of glory.