Little Red Book is a lifestyle platform and the entrance of consumption decision. The founders are Mao and Qu Fang. As of July 2065438+2009, the number of users of Xiaohongshu has exceeded 300 million; As of June 20 19 and 10, the number of monthly active users of Xiaohongshu has exceeded 1 100 million, among which 70% of the new users are post-90s. In the Xiaohongshu community, users recorded the positive energy and beautiful life of young people in this era through the sharing of words, pictures and video notes. Xiaohongshu accurately and efficiently matches massive information and people through machine learning.

Unlike other e-commerce platforms, Xiaohongshu started from the community. At first, users focused on sharing overseas shopping experiences in the community. Later, in addition to beauty and personal care, information sharing about sports, travel, home, travel, hotels and restaurants appeared in Little Red Book, touching all aspects of consumption experience and lifestyle.