The most important factor in improving the probability of user response is to find the right user, and the second is to send the most appropriate development letter at the right time.
Now that the user information has been collected, how to write a development letter? Or you may also have questions, is the development letter still useful now? Isn’t a development letter just a sales letter, isn’t it just a flyer or poster? Is it still effective?
01. Is writing development letters obsolete?
No, of course not. Writing development letters has always been the mainstream method for developing users in the foreign trade industry. Looking at the current many b2b platforms, online/offline exhibitions or social media, they are all using development letters to obtain User; development letter is one of the best ways for buyers to avoid exclusive users and build an independent customer pool.
02. Why don’t users reply to development letters?
Many foreign trade partners send hundreds or even thousands of emails every day, but nothing happens. The editor summarizes the common mistakes people make when writing development letters. You can check them;< /p>
1. Always talk about your company and products;
2. The email is too long, with too many requirements and content;
3. The email content is lacking Proof and support;
4. They don’t know you at all and don’t know you exist;
5. There are typos or grammatical errors in the development letter;
6. After the development letter was sent, there was no follow-up or no continuous follow-up;
7. The effectiveness of the emails was too low, and most of them were inferior emails;
8. The subject of the email and The recipient is irrelevant;
03. When is the most appropriate time to send a development letter?
According to the data analysis compiled by the editor:
The best time of the week to send emails: Monday & Tuesday
The best time of the day to send emails: afternoon Before 12 o'clock to 1 o'clock, and from 9 o'clock to 10 o'clock in the morning
During the five working days of a week, the replies to emails are basically the same, only on Fridays there is a larger gap; in 24 hours a day , the most replies are received at 1 p.m., and 10 a.m. is the second peak time for replying emails in a day; while from 8 p.m. to 7 o'clock the next day, the response rate is generally low, so try to avoid it.
The open rate of emails from 12 noon to 1 o'clock is low. After 1 o'clock, the open rate will increase again. After 4 o'clock, it will show a downward trend until 12 o'clock. Therefore, you can read it at the end of the lunch break. Send development letters to users.
04. Can the development letter include attachments or pictures?
First of all, the purpose of sending a development letter is to ensure that it is successfully sent and not to ensure a reply, so the development letter should not include a compressed image package of the attachment. Of course, never insert a URL in the text, because the URL will be blocked by the email spam system. You can only write links to foreign countries, such as Google or Facebook. As for the URL, you can write it in the email signature.
In the first development letter, you can insert a picture of the company, a picture of the product, a picture of the team, or pictures that can show the strength of the company, so as to build trust among users.
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Recommended email reply templates
Dear xx:
(User name, it is recommended not to use client or friend, add customers directly Name, avoid group words)
I am xx from xx, mannufacture of xxxxx for more than xx years. Glad to learn you're on the market of XXX products.?
（ The first paragraph is a brief introduction. The wording is simple. Simply mention that you know what market they are in, which will facilitate the next step of communication.
)
Our main maket is xx, main products cover xxx, all of our products own xxx, also we have our own professional designers to meet any of your requirements.
（No. The second stage mainly shows the company's strength through certification and previous business foils. It does not use high quality, etc., but uses foils for certification)
If any product meed your demand, please contact us for further information.?
(The third paragraph, if you have any needs, you can contact us at any time.)?
We're sure your any inquiry or requirement will get prompt attention. ?
We're sure your any inquiry or requirement will get prompt attention. ?
p>(End of sentence)?
Best regards,?
xx
Developing letters is the most effective and convenient way to develop foreign trade One, it is one of the best choices for discovering potential users, enhancing user relationships and promoting foreign trade business. You must make good use of the mailbox in your hand and cherish every development letter!