Source: Zhihu.

Merchants who settle in Tmall must provide more information. Take the flagship store as an example, you need to provide the following information:

Copy of enterprise business license

Copy of enterprise tax registration certificate (both national tax and local tax are acceptable)

Copy of organization code certificate

Copy of bank account opening permit

Copy of the front and back of the legal representative's ID card

Copy of the front and back of the ID card of the person in charge of the store

Copy of Trademark Registration Certificate or Notice of Acceptance of Trademark Registration Application issued by the State Trademark Office (if there is any change, transfer or renewal, please provide the Certificate of Change, Transfer or Renewal or Notice of Acceptance issued by the State Trademark Office).

Power of attorney sent by the merchant to Alipay.

Product list

If the right holder authorizes the opening of a flagship store, he shall provide an exclusive power of attorney (if the trademark owner is a natural person, he shall also provide a copy of his autographed ID card).

Business plan

- .

What is the operation process of entering Tmall?

Application path: enter the investment promotion page-settle in immediately. Click to view investment criteria; Click to view investment brands.

Please read the entry process, confirm the entry instructions, and then click "Enter Now" to continue the application.

Warm reminder:

The name of the store you choose must conform to the naming standard of Tmall stores. Please click to view the details. V. Submission for review

Please reconfirm whether the information you filled in is correct. If you need to modify, you can click "Return to Modify" to return to fill in the page modification information. If the information is correct and does not need to be modified, you can click "Confirm Submission" to submit the application materials to Tmall.

Warm reminder:

Once the qualification is submitted, it cannot be modified. Please wait patiently for the audit results.

Step two. Merchants waiting for review (7 days)

Please wait patiently for the second review after the application materials are submitted successfully.

Warm reminder:

Please keep your mobile phone open while waiting for the audit, and pay attention to the email and Want Want information so that Xiao Er can get in touch with you.

If your contact information changes, you can click the "Modify" button next to your contact information at the bottom of the page and fill it in again.

First, brand evaluation

1. If the brand you apply for is not in the brand pool of Tmall merchants, you must pass the brand evaluation first. If the information during brand evaluation does not meet the requirements, it needs to be supplemented and revised. The system will notify you by email and SMS to log in and apply for an account to check and modify it. After logging in to this page, click "Go to Modify" to complete the modification and submit according to the prompt.

Warm reminder:

Please revise it and resubmit it within 15 days, otherwise the application will be invalid.

2. If the brand you submitted fails to pass the evaluation, the application will be invalid. You can change the brand and resubmit the application.

3. After the brand evaluation is passed, you can click "Start Qualification Examination" to enter the qualification examination stage.

Warm reminder:

When you see the "Start Qualification Examination" button, it is recommended to click this button to continue the application process, otherwise the process cannot continue.

Two. qualification test

1. The qualification review stage is divided into preliminary review and review. In the process of review, if the materials do not meet the requirements and need to be supplemented and modified, the system will inform you to log in to the application account to view the modifications by email, SMS, etc. After logging in to this page, click "Go to Modify" to complete the modification and submit according to the prompt.

Warm reminder:

Please revise it and resubmit it within 15 days, otherwise the application will be invalid.

2. During the qualification examination, you can check the current examination status and estimated completion time at the bottom of the page.

3. After the preliminary examination and approval, congratulations, your application for occupancy has passed, and you can continue to improve the store information, release goods and operate the store online.

Step three. Improve store information (about 1 day)

1. Activate merchant account and log in.

Please set the password, fill in the contact person's mobile phone, fill in the email address, fill in the enterprise Alipay account, and then click "Activate Account" to activate your merchant account.

Warm reminder:

The Alipay account number filled in here is the account number for late collection and customs settlement of your store. Please choose carefully.

Please do not bind this Alipay account to any Taobao account.

Please do not set Alipay email address as the login email address of any Taobao account. Please ensure that the enterprise authentication information of this Alipay account is consistent with the enterprise information you submitted in Tmall.

2. Complete related tasks before opening a store

1. After activating your account, please register your merchant account and open the store after completing related tasks. You can click the "Go to Finish" button to go to the relevant page for operation. After the operation is completed, you can click "Refresh Status" to view the progress.

2. After the task is completed, "Completed" will be displayed after the task.

Three. Lock in deposits/pay annual fees

After signing the agreement, you can click Lock/Pay Now to lock the deposit/pay the annual fee.

Warm reminder

Please ensure that your Alipay account balance is sufficient;

Please complete the locking/payment operation within 15 days. If it is not completed on time, this application will be invalid.

The product can not be released until 24 hours after the operation of locking deposit/paying annual fee is completed.

Step four. Go online.

I. Release of Goods

After locking the deposit/paying the annual fee for 24 hours, you can release the goods and decorate the store. Shops with different business scopes need to release a specified number of goods when they go online. When you are finished, you can click "Online Store Now".

Warm reminder:

Click here to check the number of products to be released before the stores with different business scope go online.

2. Shopping online

Congratulations, your store is online. You can go to the merchant center for better operation.

Frequently asked questions

1. When submitting a residence application, the following prompt appears: How to operate? "

A: You need to submit the special qualifications in the list of the categories you are applying for. You can check whether the qualification is ready. If you are ready, you can click the red "Confirm" button below to continue the operation. If you can't submit the qualification, you can go back and re-select the business category.

Secondly, the following options appear on the Qualification Fill-in page. How to operate?

A: You need to click according to the actual situation, and each option needs to submit different qualifications. What you click must be consistent with the actual business situation. If the wrong choice will affect the operation progress, please choose carefully.

3. When filling in the qualifications, I found that I could not submit a certain category of special qualifications. What should I do?

A: 1. You can click "Back" to go back and re-select the business category;

2. You can delete this qualification by clicking the "Delete" button in the upper right corner. After deletion, the category corresponding to this qualification will also be cancelled. After approval, you will not have the right to join this category.

4. I made a mistake the first time. Can I choose again? A: Yes, in the process of filling in information, you can re-select the business category and re-select the information content. After re-selection, you need to re-submit the qualification according to the re-selected content.

5. When filling in the qualifications, I found that I could not submit a certain category of special qualifications. Can I upload other content?

A: No. You need to upload your qualifications on the corresponding portal. The items marked with "*" on the page are required, and other contents cannot be submitted. If other contents are submitted, it will affect the settlement progress.

If you don't understand, you can add questions or ask us questions.