1, focusing on the midsole of shoes: although the overall appearance of the midsole is almost the same as that of real shoes. However, there will still be a gap in the material of the midsole. Although the material of the midsole is EVA secondary foaming material (that is, we often say PHYLON), the soft and hard holiday shoes of the midsole are definitely different from real shoes. If you press the PHYLON of real shoes with your fingers, you will feel that the hardness is moderate and the nails are very elastic. After pressing, PHYLON will naturally return to the state before pressing, leaving no nails pressed for a long time, while PHYLON of fake shoes can't reach the level of real shoes.
2. From the function of the sole: When buying some cutting-edge products from Nike, most shoe friends will look at the carbon fiber sheets of shoes to judge whether the shoes are true or false. This method can tell the authenticity of shoes at a glance. Because the cost of carbon fiber sheet is really high, fake shoes will not use carbon fiber sheet, but only find some materials similar to carbon fiber sheet to use, which will of course make the truth and falsehood clear at a glance. Let's talk about the support for TPU. Although the cost is not low, it will appear on basic big-name sports shoes now. Of course, the imitation shoes will be copied according to the order. In fact, distinguishing TPU is also tricky. First look at its color. The TPU color of fake shoes is dirtier, opaque and softer than real shoes.
3. Pay attention to the hot label after buying back shoes: most of the hot labels are sports shoes. The hot stamping labels of nike real shoes released after February 2005 are all soft labels with hollows (which can be pulled up in the middle). Computer code spraying is clear and powerful. There is hot-pressing bonding around, but the fake shoes are all hot (the cut is blurred).
Extended data:
Nike brand story
In 1980s, Nike products began to enter the homes of ordinary people (especially teenagers) from track and field and gyms. Nike must try its best to expand the appeal of Nike advertising without losing the traditional market of formal sports. For this reason, just like Levi's brand (founded by Levi's, the inventor of jeans, the leading brand of jeans), Nike must become an integral part of youth culture and a status symbol. Nike is fighting in two completely different markets. The problem it faces is how to achieve balance and consistency in adapting to public awareness and promoting sports achievements. Nike has begun to rethink its advertising strategy.
1986, an advertisement promoting Nike inflatable insoles is a real breakthrough. In the advertisement, Nike adopted a brand-new concept, which was not the usual way to publicize the technical performance and advantages of products blindly, but the famous song Revolution played by The Beatles, the representative and symbol of hippies. In the new rhythm and melody of rebellion, a group of Americans wearing Nike products are exercising crazily ... This advertisement just caters to the situation just now. Nike has always used magazines as the main advertising media to convey product information to competitors, but since then, TV advertisements have become the main "spokespersons" of Nike, which makes Nike advertisements more adaptable to the new development of its product market.
Nike's first breakthrough in expanding the market is the youth market. Consumers in this market have some common characteristics: they love sports, respect heroes, have a strong sense of idolatry, want to be valued, have active thinking, have rich imagination and are full of dreams. In view of this feature of young consumers, Nike has successively signed contracts with some famous and popular sports stars, such as Cristiano Ronaldo, Drogba, Ronaldinho, Torres, Fabregas, Ibrahimovic, Robinho and Aguero. And shot many imaginative advertisements, such as the 20 10 South Africa World Cup promo "Kicking Legend" premiered in the Champions League final on May 22nd.
References:
Baidu encyclopedia-Nike