In November 2009, Ni Ni, who studied broadcasting and hosting, participated in the cast selection of the "Jinling Thirteen Hairpins" and was recognized by Zhang Yimou among many candidates as the heroine "Yu Mo" in the film. Three years of secret acting training. "Jade Mo" starring "Jade Mo" won the 2011 Chinese film box office championship with 608.6 million, and was shortlisted for the 69th U.S. Golden Globe Award for Best Foreign Language Film. At the same time, "The Thirteen Hairpins" was also shortlisted for the main competition unit of the 62nd Berlin International Film Festival, but it did not participate in the selection and was only screened. Ni Ni attended the Berlin International Film Festival with director Zhang Yimou on February 13, 2012. Ni Ni, who became popular with "Jinling Thirteen Hairpins" on February 20, 2012, has appeared on magazine covers many times and has become the cover girl of major fashion magazines. On March 20, he won the Best New Actor Award at the 6th Asian Film Awards for "The Thirteen Hairpins". In April, the filming of the movie "Killing" directed by Zhang Jiarui and Zhu Qing and written by Liu Heng began, starring Ni Ni and Liu Ye***. On May 30, she won the Most Watched Actress Award at the 12th Chinese Film Media Awards for "The Thirteen Beauties". On June 17, she won the Best Actress Award at the 21st Shanghai Film Critics Awards for "The Thirteen Hairpins". On July 17, Ni Ni appeared on the cover of the August issue of Harper's Bazaar. On July 26, she participated in the love movie "I Want to Be Good with You", where Ni Ni and Feng Shaofeng performed together for the first time. On October 11, he participated in the "Wonderful OK Celebrity Perfume Exhibition" in Shanghai, China, and became the first mainland actor to have a personal perfume. On November 9, he won the "New Filmmaker of the Year" award at the Chinese Youth Film Forum for his film "The Thirteen Beauties". On December 21st, he attended the 100th party of "Red Show GRAZIA" in Shanghai, China, and won the annual new trend force award. In January 2013, Ni Ni was selected as one of the "New Four Little Dandies" together with Yang Mi, Yang Ying and Liu Shishi. On February 20th, he served as the Peuterey brand friend for the 2013-2014 autumn and winter series. On February 23, Ni Ni and PIAGET jewelry attended the 28th American Film Independent Spirit Awards. In March, the filming of the movie "Waiting for the Wind" directed by Teng Huatao started, starring Ni Ni and Jing Boran as the heroine Cheng Yumeng. On May 10th, attended the TOD’S limited collection photo exhibition in Shanghai, China. From June 11th to 13th, the micro-movie "Love Online 2" was filmed in Beijing, China. In June, she starred in the movie "Killing" directed by Zhu Qing, playing the role of "Piano Goddess". In November, he served as the spokesperson of SK-II Greater China (promoted to Asia spokesperson in the second half of 2014 and promoted to global spokesperson in 2015) and SK-II brand ambassador. On January 20, 2014, the themed micro-movie "Love Online" starring Ni Ni won the 2013 Golden Eye Award for Best Image Endorsement in Micro-film Category, Gold Award for Best Communication Effect, Silver Award for Best Plot, and Best Visual Four awards for the Silver Award for Effectiveness. The micro-movie was shot by Lenovo tablets endorsed by Ni Ni and the creative team of the movie "I Want to Be Good with You". Ni Ni, as the first image spokesperson of the brand's products, was named "Best Image Endorsement at the 2013 Golden Eye Award". At the end of February, she starred in the movie "The Year in a Hurry" directed by Zhang Yibai, playing the heroine Fang Hui and cooperating with Eddie Peng. The movie was adapted from the novel of the same name by the novelist Jiu Yehui. On June 5, Ni Ni became the global spokesperson for the international casual wear brand UNIQLO (Chinese name: UNIQLO), becoming the brand's first global spokesperson in Greater China. On June 23, the Chinese version of the dual-heroine movie "Bride Wars" co-starring Ni Ni and Yang Ying started shooting in Shanghai, with Ni Ni playing one of the heroines, Ma Li. On July 18, Ni Ni attended the "Transient and Eternal - Cartier Time Art Exhibition". Following Andy Lau, Ni Ni became a new brand friend of Cartier. On August 31, Ni Ni attended the press conference for the movie "The Year in a Hurry" scheduled to be released on December 5. On December 18, "The Year in a Hurry" once again won the single-day box office championship and maintained the box office championship for 14 consecutive days. As of January 5, 2015, the cumulative box office in mainland China officially exceeded 580 million; Ni Ni became the ninth Chinese The first "Reading Star Ambassador" awarded by the Writers List. At the beginning of 2015, the celebrity animal reality show "Wonderful Friends" in which Ni Ni participated was scheduled to premiere on Hunan Satellite TV on January 24. Ni Ni also participated in singing the theme song of the show "Did You Hear Me", which is also Ni Ni's Ni officially sang the theme song for the first time. On April 1, Ni Ni attended the press conference for the nationwide release of "Bride Wars" scheduled for Chinese Valentine's Day on August 20. On April 9, the international skin care brand SK-II officially announced that Ni Ni, the former Asia-Pacific brand spokesperson, has been officially promoted to become the global spokesperson of SK-II. At the same time, Ni Ni is also the youngest global spokesperson in the history of SK-II. On April 11, Ni Ni attended Sina Entertainment's 15th anniversary celebration and won the honor of "Outstanding Youth". On April 16, Ni Ni and the crew of "Warrior's Gate" appeared at the Beijing International Film Festival. Ni Ni was confirmed to star in the film written and produced by Luc Besson, the director who once directed and wrote the classic film "The Killer Is Not So Cold" The heroine of the Sino-French 3D action fantasy film "Warrior's Gate".

On April 28, models, the world's authoritative model ranking website, published a set of creative character films with the theme "In Time Like Water" performed by Ni Ni. This set of films records the youthful years of five characters to show the world "different "Beijing Story", and Ni Ni is one of them. On April 29, Ni Ni won an endorsement contract with LVMH Group's DFS following international endorsements such as SK-II. On May 1, she shot the latest 2015 autumn and winter advertisement in New York. The advertisement will eventually be sold in many countries and regions around the world. Area investment. In addition, Ni Ni was also invited by the Ralph Lauren brand to visit New York and attend the fashion Oscar Met Ball charity dinner on May 4. Ni Ni's outfit was rated as "Best Dressed" by the American version of Vogue. On July 6, Ni Ni was invited by Dior to Paris to attend the Dior 2015 Autumn and Winter Haute Couture Fashion Week. This was the fourth time Ni Ni was invited by the brand to Paris to watch Dior's haute couture show. In August, the romantic comedy movie "Manhattan Love Story", directed by Hollywood director Andy Tennant and starring Ni Ni and Oscar winner Adrien Brody, started filming in New York, USA. On August 20, the movie "Bride Wars" starring Ni Ni and Yang Ying earned over 100 million in box office within 36 hours of its release. Ni Ni mastered the relaxation of the comedy in her debut, and her funny and funny performance won unanimous recognition from the audience and was praised by the audience. Said to be the comedy of the entire film, the film has accumulated a box office of 172 million in the mainland. On September 25, Ni Ni attended Lane Crawford’s 165th anniversary celebration as the brand ambassador of Lane Crawford Greater China. In November of the same year, Ni Ni and Peng Yuyan once again co-starred in the movie "The Legend of Wukong" of the same name directed by Guo Zijian and adapted from the novel "The Legend of Wukong". Ni Ni starred as the heroine Zixia. On January 21, 2016, the filming of the fantasy healing film "28 Years Old Minor", directed by Zhang Yimou and directed by Zhang Mo, starring Ni Ni and Huo Jianhua ***, started shooting. At the end of March, Ni Ni starred in the costume fantasy film "Qi Men Dun Jia", produced and written by Tsui Hark and directed by Yuan Heping.