Something about the national trend illustrations

What is the national trend? Simply speaking, it can be understood as China’s trendy culture with national characteristics. The characteristics of "national trend" are mainly reflected in two points. First, the core is traditional culture, and second, it has a sense of fashion when integrated with current trends.

"Trendy brand" is the refining of certain cultural elements, deconstruction and reorganization using the brand's coat as a carrier. To satisfy contemporary young people’s pursuit of culture and fashion. As Chinese people become more confident in traditional Chinese culture, the “national trend” has become the darling of young people in recent years. Where are the "national trends"?

Trendy brands originated from American street culture. Among them, Stussy and Supreme are the most representative brands. Stussy's iconic signature is the epitome of graffiti culture in the 1970s. Supreme is a tribute to skateboarding culture.

In the 1990s, the American wave traveled across the ocean and came to Japan. The collision between the restraint of Asians and this trend produced a chemical reaction. The representative one is the emergence of "Japanese trend" workwear. The wide popularity of American fashion and Japanese fashion comes from the pioneering and individual design style on the one hand, and also from the brand's deep understanding and demonstration of the local cultural connotation. It can be seen that a mature national fashion brand must be avant-garde and unique on the outside and can capture the appetite of the younger generation, but at the same time its core is deep and heavy and cannot be separated from the cultural genes that have accumulated for thousands of years. Culture can not only stimulate the passion among individual citizens, but also give brand value and make cold design symbols come alive.

The application of national trend in illustrations

The style characteristics of national trend illustrations: using Chinese elements combined with current popular techniques to express modern people and objects. The color scheme, composition and elements of the picture all have a strong Chinese style.

Types of national trend illustrations: thin line type and thick graffiti type

A - thin line type

1. Composition: flowing clouds and flowing water, this type The illustrations mostly use auspicious clouds and tides to divide the picture. There will be white space in the picture to highlight the artistic conception of traditional Chinese painting.

2. Color: Morandi color, the color span is small and the saturation is relatively low. The overall tone of the picture generally adopts adjacent colors, such as red-orange, blue-green, etc.

3. Technique: Use the line drawing technique in Chinese painting, coupled with gold, to increase the modern feel of the picture. Delicate lines will increase the sophistication of the picture

4. Elements: auspicious clouds, tides, green hills, traditional patterns, lanterns, etc.

Representative illustrator: Ni Chuanjing

For some novices, I recommend copying the works of Ni Chuanjing and Chinadaily. Both in terms of composition and color, they are worthy of our patient study and thinking.

Another kind of Chinese style, which is relatively exaggerated, is a combination of street graffiti and Chinese elements.

B——Graffiti type

1. Composition: The theme is prominent and there are no clear requirements. Generally similar to the graffiti style, the picture will be much fuller.

2. Color: high saturation, strong contrast, the same color is controlled at 1-3 types

3. Technique: thick lines + bright colors + exaggerated shapes

4. Elements: auspicious clouds, tides, green mountains, traditional patterns, lanterns and other national trend illustration style characteristics

National trend

The illustration style characteristics are as follows:

1. Common Chinese style illustrations have rich and delicate lines, relatively uniform colors,

saturation

low, and overall

Chinese style

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Heavier but very delicate and durable, it can be used in a wider range of applications.

2. There are more lines in the picture, and the lines will be thinner. Basically, lines are used as bones to shape each object, and the overall color is relatively unified.

3. Lines are a very important component. The number of lines determines the sophistication of your picture.

4. There are 1-3 general color systems in a picture to form an illustration.

5. The colors are not fixed, they can be light or bright, and more emphasis is placed on the ink-and-wash

expression techniques

and the paper texture of the picture to reflect it. Characteristics of Chinese style.

6. Use rice paper or

kraft paper

texture to create a background, which will give people a stronger Chinese style, and use ink as the background way of handling feelings.

7. Some of the colors in the pictures are more antique, with fewer overall colors and low saturation. Some are brightly colored and have high saturation, but the overall colors are not too many, and there is a general range of colors. Control the amount of colors you use.

Chinese style illustrations are illustrations that combine Chinese style elements with trendy elements. They use Chinese style elements to draw current people and things. The color scheme, composition and elements of the picture must be clearly Chinese. The smell of wind. How to combine Chinese illustrations with electronic products

Use electronic products to draw Chinese illustrations.

What is the national trend? It is a unique style formed by the combination of Chinese style + current trends. In the context of the current trade war, it has become particularly important to resist the cultural invasion of other countries. Many products or brands have been promoted At the cusp of the storm, the use of Made in China has become more and more politically correct among the masses. As a new style, Guochao has received mixed reviews from the high ground of public opinion. However, what is certain is that Guochao has indeed adopted a new method that is different from the previous one. To carry forward the traditional culture of the Chinese nation. Let's look at the combination of national fashion and illustrations. The effect of the collision is very distinctive, especially in terms of color. The application is very bold, giving people a strong visual conflict. It can be clearly seen in the national fashion illustration style. Feel the different effects. As the name suggests, Guochao illustrations are a combination of traditional Chinese culture and illustrations. Because of the context of the times and their distinctive characteristics, the popularity has always been high.