Taobao's principle of labeling new products is: within two or four weeks after the product is released, (Tmall time doubles), and then the product does not find the same paragraph, Taobao will think it is a new product, and you will be labeled with a new product in these two or four weeks. If the baby can find the same model after release, but the earliest version of the same model was released within two or four weeks, and he still has new products, then the baby you released still has new product labels, although it has the same model. Of course, the new product label will disappear with the disappearance of the first version of the new product label.

First, the new product requirements

1 First of all, not all babies can get new products.

At present, the open categories are: women's wear/ladies' boutique, men's wear, luggage and leather goods/hot-selling women's bags/men's bags, women's shoes, women's underwear/men's underwear/household clothes, popular men's shoes, clothing accessories/belts/hats/scarves, children's wear/baby clothes/parent-child clothes, children's shoes/baby shoes/parent-child shoes, accessories/fashion accessories.

2 new product marking standards

If the seller has one of the following violations stipulated in Taobao rules, the goods in the store cannot be labeled with new products:

1) If there are general violations (except false transactions) in recent 90 days, the penalty amount shall be 12 points or multiples of 12 points;

2) In the past 365 days, if there are serious violations (except selling fake goods), the penalty will be 12 points or multiples of 12 points;

3) In the past 90 days, the penalty was deducted for illegal transactions but did not reach 48 points (including 0 points); Or nearly 730 days, have been deducted more than 48 points for illegal transactions;

4) In the past 365 days, he was punished by 12 or above for selling fake goods; Or in the past 730 days, he was punished by more than 24 points for selling fake goods;

5) Disrupting the market order by improper means in the past 90 days, including but not limited to fictitious transactions, fictitious shopping carts, fictitious receipts, etc.

6) Being banned by the whole store due to various violations.

In addition, the goods must meet the following conditions at the same time

1) There is no severe psoriasis in the picture;

2) reissue non-old models;

3) Non-auction, second-hand and idle goods;

4) The commodity name does not contain the words "clearance", "out of season", "seasonal change" and "second-hand";

5) The first release/shelving time of the goods is within 28 days;

6) Have a good impression on new products.

In addition, we need to pay attention to the matters.

At present, 1 only has attributes: brand-new (non-second-hand) products support new product labels, and the system automatically screens out new products that meet the standards according to the new product standards and grants new product labels. If there is any violation of the industry standard of new products in the later period, the label will be cancelled.

Sellers do not need to apply for new product labels, and the system automatically authorizes products that meet the new product labeling standards every day.

3. The term of the new products involved in the new product regulations is unified to 28 days; After expiration, the icon new product identification label disappears.

1 First of all, if our baby category belongs to the new standard category, this is the first requirement of our baby;

Then we should avoid overlapping with babies in the market. You can search on Taobao to see if there are any of the same models. If there is no model, Taobao will confirm that it is new.

We can optimize our baby, so that we can get new products quickly.

1) The main map cannot be copied, and the main map must be modified if it is distributed; If you have marked a new label, you may not modify the main picture. Changing the main picture will immediately cancel the new label.

2) You must write a different title yourself. Never copy or imitate your peers. The system will judge your professional title and compare it with your peers. Too similar to be considered as a new product by the system.

3) Baby details page optimization. If the detailed map is distributed or copied, the detailed page must be modified. We can use ps to modify or add marketing text.

Three. Emphasize another particularly important point.

1. The seller does not need to apply for a new product label, and the system automatically authorizes it.

2. Don't modify the baby after you get a new label, or the new label will easily disappear.

3. The terminology of new products in each category is different. After expiration, the icon new product identification label disappears.

There will be traffic support within 28 days after the new product is put on the shelves, so after the product gets a new label, you should take all measures you can to make the label of the new product last longer.

First of all, don't tamper with your title, price, details of the main picture, etc. This will easily lead to the disappearance of new products. The next step is to finalize the deal. It is necessary to make the goods deal during the new label period, because if there is no deal within 14, the new label will disappear. Under the condition of maintaining the standard of new products, we can go further and try to make the turnover develop in an increasing way during the standard period of new products. So your traffic will be more and more. Of course, the incremental sales volume requires you to carefully consider how to carry out preferential sales promotion, so that your sales can develop according to your expected trend.

Basically, the operation is like this. Then there are several factors in the emergence of new labels. This is my personal summary, which is not necessarily correct. Don't spray it for old hands. In addition to the screen shielding, it is also necessary to have a deal as soon as possible, so this is also the reason for choosing keywords. Only the selected keywords, traffic will come in soon, clinch a deal, preferably within 3 days. At the same time, the flow curve is rising, and new labels will definitely come out.