How to write an online shop business plan 1 1? Purpose and business model
Our shop is based on honesty and love as a bridge. We are willing to gain more friends, knowledge and wealth from each other. Our business purpose is: pay a piece of true feelings and gain more trust. Sincere unity, customer first. Our store belongs to the B2C business model, which means the e-commerce activities of commercial organizations for consumers. (Delete)
Two. Commodity overview
Our shop mainly deals in household goods, mainly electronics, sports, fashion, animation and so on. Commodities are classified according to different series to provide suitable commodities for people of different ages in the family.
Three. market analysis
The establishment of online stores should have a foothold, and market analysis is an indispensable link, focusing on market opportunities, environment, the choice of target markets, consumer buying behavior and demand.
Four. Competitive analysis
Compared with peers, the products of online stores compete fiercely with each other because of various factors. This paper mainly analyzes the competitive factors from two aspects: technology and commodity price, and then formulates the competitive strategy.
Verb (abbreviation of verb) financial forecast
Mainly explain financing investment, product cost and expense accounting, forecast cash flow statement, income statement and balance sheet, and analyze product sales.
6. Marketing mix strategy
Marketing mix, namely "4P", product strategy, pricing strategy, distribution channel strategy and promotion strategy.
Seven. Capital demand and financing mode
The establishment of online stores must have capital demand and financing, which can be raised through state financial funds, bank credit and funds from non-bank financial institutions.
Eight. Team overview
The core of the team is * * * dedication, and the essence of the team is * * * commitment. The characteristic of our Qixin team is to share information, ideas and creativity together, make decisions together, help each member to work better, and strengthen personal work standards at the same time. We have the same goal, harmonious relationship and a sense of responsibility. * * * We will strive to do a good job in cooperation projects, unite with * * * and jointly serve the vast number of consumers.
Network introduction
1. aims and objectives of online store operation
The establishment of "genealogy" provides a real online shopping platform for everyone, tries to meet the needs of people at all levels and realizes a good sales system of "customer-centered, you need me to supply". Our business purpose is: pay a piece of true feelings and gain more trust. Sincere unity, customer first.
2. Online store introduction
"Genealogy" is an e-commerce operation platform designated by the National Organizing Committee of the first e-commerce competition in China. Since its establishment on April 20, 2005, Genealogy has gained a certain reputation and scale in just one month based on the principle of honesty.
Family is a tree. Everyone has his own family tree, and the truth, goodness and beauty blend together to create a family tree in the sky for you. In this atmosphere full of affection, let's fertilize and water the genealogy together to make it flourish. We use practical actions to make the world full of family atmosphere! Practical actions also make us feel fashionable and trendy! Our main products are electronics, sports, fashion and cartoons.
3. Online store management
1. management ideas
(1) system innovation;
(2) Win the competitive advantage through scientific management;
③ Implement the strategy of customer satisfaction and create brand advantages;
(3) create a brand and establish an image;
④ Continuously strengthen service quality management and cost control to create high-quality, efficient, safe and fast service.
Management team
Under the circumstances of fierce market competition and increasing profit pressure, our online stores are facing great challenges in managing the value chain. Through the team's efforts, an online shop is established under the family tree, and the products provided for you not only meet the needs of customers but also meet the personalized needs of current consumers. Members of this online shop have certain knowledge and technical experience in marketing, financial management and e-commerce.
3. Management decision-making
The establishment of online stores is not easy. With the progress of science and technology and advanced equipment, the competition of online stores is becoming more and more fierce. In order to obtain effective benefits and profits, it is necessary to have good management concepts and decisions: ① efficient and skilled management institutions can be established to win competitive advantages through scientific management; (2) Using management information system and network information platform to realize "electronic management"; ③ Implement CS (Customer Satisfaction) strategy centered on customer demand.
Four. Organization, cooperation and external relations
1. Organizational structure
Our company is in its infancy. According to this situation, our store decided to organize the operation structure according to enterprise functions, as follows:
general manager
Technology Department, Marketing Department, Finance Department, Human Resources Department and Goods Department.
technical innovation
Commodity development and design
Research on technical maintenance market
Marketing plans/initiatives
Advertising promotion
Sales and management
After-sales service financial plan
funding budget
accounting
recruiter
personnel management
employee training
Commodity plan
procurement of commodities
merchandise control
2. Collaboration and external relations
In order to survive and develop, enterprises must face and handle all kinds of social relations well. For the development of the company and the implementation of goods and services, it is necessary to cooperate with other well-known shopping websites and establish good foreign relations.
Verb (abbreviation for verb) technology and intellectual property rights
All intellectual property rights of this website belong to the igo5.com website of Beijing Xidan E-Commerce Co., Ltd. and the online shop under the genealogy tree. Such intellectual property rights are protected by applicable intellectual property laws, copyrights, trademarks, service trademarks and patents. Without the written permission of Beijing Xidan E-Commerce Co., Ltd. and Uncle Qin's online store, no one is allowed to tamper with and use the contents of the website without authorization, nor is it allowed to mirror the contents of the website to a server that does not belong to Beijing Xidan E-Commerce Co., Ltd.
The venue and facilities of intransitive verbs
Our sales outlets are located in Beijing Xidan E-Commerce Co., Ltd., which provides the necessary space for the current production and expansion, provides an online trading platform for online stores, and makes our stores safer and faster in operation and service.
market analysis
I. Market introduction
2 1 century, compared with traditional business transactions, e-commerce has the advantages of openness, globality, low cost, high efficiency and wide choice. China's e-commerce is in its infancy, and the current online trading market has embarked on a road of e-commerce innovation with its unique business philosophy and unique business model. At present, e-commerce enterprises in this field are facing challenges and development, and new industries will have new opportunities.
Two. Market opportunities and environment
Under the condition of market economy, the fate of enterprises depends on the market. To truly enter the market, enterprises must face the market, understand the market and adapt to it. The gradual development of e-commerce can play a platform role in changing the market environment and creating market opportunities, which is of great help to the whole business process: reducing transaction and production costs, improving market access, expanding the geographical scope of sales and improving service to consumers. At the same time, it can reduce the circulation cost and intermediate links, thus shortening the cycle of international trade and the time of transnational commodity circulation. Market environment is also one of the key factors affecting e-commerce. The Electronic Signature Law, which was implemented in April 2005 1, legalized "electronic evidence" and improved the security of online transactions. By then, netizens can use handwritten signatures, electronic official seals, secret codes, fingerprints, sounds and even retina structures to ensure more secure online stock trading, e-commerce and trading. At the same time, the enterprise's own environment, such as financial situation, technical equipment, personnel organization and management ability, etc., will also affect the development prospects of enterprises.
Three. target market
Our products are diverse, reasonable in price, strong in quality and applicability, with the aim of stimulating consumers' desire to buy. According to the survey, most people who buy goods through the Internet have the following characteristics: young, rich, idealistic, caring about society, caring about themselves, rational, good at pursuing new things, competitive and impatient. Most of them are students, white-collar workers in companies, government officials, etc. According to a survey, netizens who shop online in China have been online for more than 2 years, accounting for 92.4% of the total, of which 3-4 years are the most. So our products are mainly sold to students and company white-collar workers.
How to write an online shop business plan II. Platform for action
Whether starting a business or distributing new products to find new profit growth points, when choosing new products, we must first make clear our goals, whether to develop the products into a long-term career, or just as a supplement to existing products, or for other purposes. Different purposes determine that you will invest different funds, time, energy and operation methods in this project. These factors often directly affect or even determine the ultimate fate of the project.
Second, the project introduction
After a survey of online stores. Develop the following online shop opening process:
1, not online at first, but in your mind. You need to figure out what kind of store you want to open. In this respect, there is no difference between opening an online store and a traditional store. Finding a good market and having competitive products are the cornerstones of success.
2. Choose a platform or website to open a shop. You need to choose a website that provides a personal store platform and register as a user. This step is very important. Most websites will require the registration of valid certificates such as real name and ID card. When choosing a website, popularity, whether to charge or not, and the charging situation are all very important indicators. Now many platforms offer free shop opening services, which can save you a lot of gold.
3. Apply to the website to open a shop. You should fill in the classification of goods provided by your store in detail. For example, if you sell fashion watches, you should classify it as "watch" among "jewelry, watches and glasses" so that your target users can find you accurately. Then you need to give your shop an eye-catching name. Which store the user clicks on in the list depends more on whether the name is attractive. Some online stores display personal information, so you should fill it in truthfully to increase trust. How to choose the "golden land" of a store when opening a store
4. Buy goods. You can purchase goods from familiar channels and platforms. Controlling costs and purchasing goods at low prices are the key.
5. Log in to the product. You need to fill in the name, origin, location, nature, appearance, quantity, trading method, trading time limit and other information of each product on the website, preferably with pictures of the products. The name should be as comprehensive as possible, highlighting the advantages, because when others search for such goods, only the name will be displayed on the list. In order to increase the attraction, the picture quality should be as good as possible and the description should be as detailed as possible. If it must be mailed, it is best to specify who is responsible for the postage. Another important thing when logging in is to set the price. Usually the website will provide the starting price, reserve price, biting price and other items set by the seller. Suppose the seller wants to sell a dress with a purchase price of 100 yuan, and intends to sell 150 yuan. If you are a traditional shopkeeper, first bid the price of 150 yuan, and if you can't sell it, lower the price a little. But online bidding is different, the seller must first set a starting price, and the buyer will bid upwards from now on. The lower the starting price, the more interested buyers are. Some sellers set the starting price of 1 yuan, which is a good way to attract attention. But if the starting price is too low, there is a risk that the final transaction price is too low. Therefore, the seller had better set the bottom price at the same time, such as setting 105 yuan as the bottom price to ensure that the goods will not be bought below the cost. Another disadvantage of low starting price is that it may imply that you are willing to sell goods at a very low price, thus making the auction hover at a very low price.
If the seller thinks that waiting for the auction is too long, he can set a price. Once a buyer is willing to pay this price, the goods will be sold immediately. The disadvantage is that it is impossible to raise the price if several buyers are interested. Sellers should make use of these settings according to their own specific conditions.
6. Marketing promotion. In order to enhance the popularity of your own store, marketing promotion should be properly carried out at the beginning of opening the store, but it is not enough to be limited to the Internet, and it should be promoted through online and offline channels. For example, buy the location of "popular product recommendation" on the high-traffic page of the website, bold the product name on the product classification list, and add pictures to attract attention. You can also use free advertisements, such as exchanging links with other stores and websites.
7. Selling services in China. When customers decide whether to buy or not, they are likely to need a lot of information that you have not provided. They will bring it up online at any time, so you should reply patiently in time. However, it should be noted that many websites will prohibit buyers and sellers from providing any personal contact information online, such as email address and telephone number, otherwise they will be punished.
8. Deal. After the transaction is completed, the website will inform the contact information of both parties and conduct the transaction in the agreed way. You can choose to trade face to face, or by remittance or mail, but as soon as possible, so as not to doubt your credit. Whether to provide other after-sales services depends on the prior agreement of both parties. College graduates have quietly set off a craze for opening online stores.
9. Evaluation or complaint. Credit is a very important factor in online transactions. In order to build a credit environment together, if the transaction is satisfactory, it is best to give praise to the other party and get praise from the other party through good service. If the transaction fails, give a bad review or complain to the website to reduce losses and warn others. If the other party complains, it should be handled as soon as possible to avoid leaving a stain on its credit.
10, after-sales service. Undoubtedly, perfect and thoughtful after-sales service is a very important chip to maintain long-term business. Keep in touch with customers and do a good job in customer management.
Third, the market competition analysis
1, choose the right product to catch big fish.
If you want to open a shop online, you must first have goods suitable for online sales. Not all goods suitable for online sales are suitable for individuals to open stores. The author helps you choose products through three competitive strategies. Things are scarce, so don't choose goods that can be bought everywhere. Since those goods can be bought everywhere, why do buyers want to buy yours? If postage is added, it will definitely be more expensive than other places. Even if it can be sold, it won't make money. You need to find some rare goods, so naturally someone will pay a big price for your goods. .
Here, the differentiated competitive strategy is also applied. The second is to use the regional price difference to make money. Many commodities have different prices in different regions. For example, electrical appliances, Guangdong and other coastal cities are much cheaper than inland, while the collections of ancient capital cities (Beijing, Xi 'an and Luoyang) are much cheaper than coastal cities. So, you have to look around yourself, looking for rich goods around you that are not available elsewhere, so as to sell at a good price! Here, the cost leadership strategy also applies. If you are familiar, try not to get involved in unfamiliar things. If you love handcraft, cross stitch, hand painting and creativity, you might as well open a DIY shop. Specialty stores are popular everywhere. Because there are few special things, it is easy to attract people. If you are good at photography and like digital products, you can try it in this respect whether you have a physical store or not. The most important thing is to become an expert in this field. Take the initiative to answer members' questions and provide members with relevant knowledge of the goods you sell. After a long time, the word-of-mouth effect is good. When people think of shopping in this area, they will think of you first. In short, everyone has his own specialty. At any time, it is very important to learn to give full play to your own strengths, and don't take your own shortcomings to spell others' strengths. Here, the specialized relative innovation strategy is also applied.
2. According to the suggestions of the insiders, by subdividing the goods sold online, it is found that the goods suitable for online shop sales generally have the following characteristics:
1) Small size: it is mainly convenient for transportation and reduces transportation costs.
2) Higher added value: a single commodity with a value lower than the freight is not suitable for online sales.
3) Unique or fashionable: The goods sold well in online stores are often unique or very fashionable.
4) Reasonable price: If the same price can be bought offline, no one will buy it online.
5) Understanding through the website can arouse visitors' desire to buy: if this kind of goods must be seen with their own eyes to achieve the trust needed for purchase, then it is not suitable for opening a shop online for sale.
6) Not offline, only online, such as foreign trade order products or products directly brought back from abroad.
When you choose one or several types of products, you should start market research to understand your customers and competitors, and then determine whether your choice is correct, because many times your choice is based on your own experience or asymmetric information, and your judgment is often wrong, which may eventually lead to your business failure.