Yunyan (Big Cloud) is Jack Ma’s customized cigarette, so it is expensive.

Among the many high-end cigarettes launched in 2016, the "cloud" design can be described as trendy and fashionable.

The main logo on the front is the word "Cloud", which has been artistically processed and combined into one.

The background graphic is composed of the original computer code "0101", which represents the language of the Internet and implies the interoperability and globality of the Internet.

The back is Ma Yun's own calligraphy. Regardless of whether "Yunduan" is a cigarette customized by Ma Yun,

One fact that can be concluded now is: "Yunduan" uses Ma Yun The calligraphy must be approved by Jack Ma.