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Why did James get Nike's sneaker endorsement contract before entering the NBA?
Because James showed his potential before entering the NBA, Nike saw his potential and the possibility of his subsequent rise. I have to say that Nike has a long-term vision.

As the first person in the NBA today, James and Nike, the boss of sports brand, are naturally a natural couple. Before James entered the NBA, Nike signed a seven-year, $93 million endorsement contract with him, and made the first generation of signature shoes for James since his rookie season. Today, James has been in the league for 16 years, and his first generation of sneakers has reached 16 generation. Among them, there are many mid-range regional sports shoes with outstanding actual combat performance, such as soldiers and envoys, and the sales volume has been high.

James is a better passer than Michael Jordan. 33-year-old James, 15 years in the league, reached the finals for eight consecutive years and successfully won three NBA championships. There is no doubt that he is the first person in the league! No one in the current league can match him!

Throughout 15 years, James is a terrorist on the court! In his career, he never missed a game. After the playoffs, he hardly had any serious injuries! Really ... The legendary brocade and iron blouse? When he first joined the league, he became a "beast". James, who realized the importance of strength, constantly honed himself and embarked on the road of no return. Kobe Bryant and Kidd are role models for James along the way. He must work hard to shine in the NBA. He doesn't work hard, only works harder, only insists!