How to be an excellent photo studio store: Intention
To do a good job, you must first put your heart into it, which is the most critical. What is intention? You don't do it. Doing it hard is called intention. This can only be called a matter. You still need to think, think while doing, think about doing, and think about it. This is called intention. People who don't know how to think with their brains don't do things with their hearts, and they can't use their limbs and brains effectively, so they can't be a store. Always sum up and analyze, so that you will find many problems. Sun Tzu said: know yourself and know yourself, and you will never be defeated. The biggest enemy is actually yourself. We should understand our strengths and weaknesses, so that we can defeat ourselves. Those who can overcome themselves are promising people.
looking back at the store, it takes a lot of effort to do a good job. Ordinary people can also bill, but billing does not mean that the store work is done well. When the guests come, they are coming for the store. Whoever receives them is not receiving them, and who bills them is not billing them. You just need to know some basic skills of the store. This requires no skill, and anyone who can make things clear can do it. Stores should know what their value is, and the core value of stores is how many repeat customers they have created, and how many customers will bring their friends back to you after ordering or after the service is over. This is the value of stores. Such stores are wealth everywhere, and they are all gods of wealth. Those who bring money to others should be gods of wealth.
How to be an excellent studio store: Thinking
This is a question that studio owners and store employees should think about. First of all, we must set a good position for ourselves. People's positioning is very important. Positioning is just like a position. Different positions have different directions to consider problems. Put yourself in the position of employees, thinking about the position of employees, naturally doing the work of employees, so they are employees; Position yourself as a management cadre, thinking about the management position, and thinking about how to do a good job in management, so it is a management cadre; Positioning yourself in the role of the master and thinking about the position of the boss will worry about everything, so it is the boss, not the boss, but also the boss's right-hand man; Position yourself in the role of the operator, thinking about the issue of operating position, and thinking about how to increase efficiency. If you do it with your heart, you will become a successful operator.
the position changes the view, and the way of thinking determines the way out. Stores can't position themselves as employees first. What employees think about is what time to go to work in the morning and what time to get off work in the evening. How to work as little as possible in the existing rules and pay a lot. When it's not time to get off work, I'll cook there. What excites me after work is the life of the employees. If the store also holds this mentality, the work will basically be finished. If the store can't go to work and want to get off work, it will be abolished.
anyone who has worked in a store should know that the salary structure of a store is basic salary+commission. The basic salary is fixed, and there will be no difference between good stores and ordinary stores in 4 yuan. If you want to increase your income, the only part that can increase is the commission, and how to increase the commission, by improving your performance. Every minute is an opportunity. In a large number of stores, the orders come in turn. You don't know when the guests will come. Sometimes, if you can't get a single order in one day, there will be stores that don't want to leave when you get off work, but people who work at night don't want to. If you get off work when you arrive, can you live if you don't do something?
if you are an operator, what do you think? After thinking about your position, you should work hard. There is no businessman who can't do it well without his heart. It's an old adage to be diligent, waste and think.
think with divergent thinking: you are the operator, and the photo studio is a big shopping mall. The photo studio provides you with venues, publicity, water and electricity, hardware support and a shop without paying rent. This shop is your position as a store. If you want to run your own shop well, you must build your own brand, and you are your own brand. The benefits created by shops are good, and the brand is valuable. The brand is your name in the photo studio. If the benefits created by shops are poor, the brand will be worthless, and if it is worse, it will be cleared, which means elimination. There will be more opportunities for valuable shops, and the location will be better and better. The reception of photo studios always puts those shops with high turnover rate in the front. Every day, the first few guests are received by shops with good benefits, and there are many opportunities for reception.
How to be an excellent photo studio store: Brand
The first step to be a good personal brand is to maintain a good image. You can be born with bad conditions, but you can't leave your clothes on, your makeup on, your hair off, and you often have dandruff.
the first step is to lose points. This is called untidy shops, and shopping malls must be managed. If your shop is poorly placed, it will be ordered to rectify.
The second step is to tidy up your products, keep your own photo albums clean and beautiful, package your products in words to make them attractive enough, and always check not to introduce damaged products to customers. Damaged products are all processed products and cheap signs.
the third step is to practice your own kung fu and maximize the turnover. You should practice this by yourself at ordinary times. How to win the hearts of guests?
the fourth step is to serve your customers well, and don't cause complaints from customers. If there are complaints, the mall will certainly take care of them, which will affect the credibility of the mall.
The fifth step is to manage your customers well. Don't do business once. You will die quickly after doing business once. Try to create a second chance and try to mobilize people around your customers. This requires your emotional investment, always care about your guests, often give small favors, keep in touch and don't let her forget you.
the sixth step is to develop customers. Don't wait for the guests who come into the store, try to get them. The guests who come into the store are the resources of the mall, and every shop has opportunities. The guests you bring are your own.
The seventh step is to improve the relationship of shopping malls, so that you will get a lot of convenience in business, and get good relations with other departments, and your guests will get better service.
seeing the guests off is seven steps away, and there are seven steps in business.
How to be an excellent photo studio store: keep pace with the times
All those who can't find the answer above can find the answer in the following content. Now is the era of network and information, so it is necessary to keep pace with the times in store management, which is called keeping pace with the times. Leaving your phone number means you are ready to abandon this customer, or the customer is ready to abandon you. In this era when changing phone numbers is faster than changing lovers, it is of little use to leave a phone number, especially when young people are struggling, they are often not in the local area and work around, so the number is updated from time to time. How to do a good job in the network age? Do you also need seven steps?
Step 1: From today on, clean up your QQ, delete all the unimportant people, add as many customers as possible, and make the group space with publicity space, put the latest photos of the company in the photo album, and remove those non-mainstream photos or hide them. Fill in the personal notes completely and in detail, with address and telephone number. This is preparatory work, so that interested people can find you.
Step 2: All the guests received should leave their QQ numbers, and the bride is preferred. There are too few people without QQ number now. As soon as you get home at leisure or in the evening, the first thing you do is to add him as a friend, add a group in the QQ column, write down your customer's name, don't build a group, and keep one-on-one contact. Building a group is to die and get burned. Then create a file for the customer, the more detailed the better, and this can also be done with a spreadsheet. Now computers are used instead of computers, so we should pay attention to the confidentiality of information.
Step 3: Join as many local groups as possible, modify the group business card, write down your store name+name, or your stage name, and let others know who you are. Leave your contact information and address in the group business card so that interested people can find you in time. Have a good relationship with the group owner and group administrator. It will be safer for you to send some small advertisements in the group, or you will be in danger of being kicked.
Step 4: Join the local post bar, become a member, and often post some professional and constructive topics in the post bar, not advertisements. You should have your own contact information under the post. Don't post advertisements indiscriminately and die quickly. You can join any local post bar. Generally, every city has a post bar named after the city, and there are other professional post bars. You can add as many as you can. The theme of advertising must be accompanied by the keyword of city+store full name, such as: Hefei Dragon Photography Wedding Photography, which is convenient for Baidu search.
Step 5: Set up your personal space and blog, first of all, your own QQ space, which should be updated frequently, with content related to your work, not those non-mainstream personal photos, but the latest samples in the company. Followed by Baidu Space, personal blogs suggest opening blogs of popular websites such as Sina Blog and Sohu Blog.
Step 6: Register for the local forum, post on the forum with professional and constructive content, send out samples, latest fashion, makeup and other information, and occasionally send out advertisements. The theme of advertising information, city name+store full name, is the same as the fourth step, which is convenient for Baidu search.
Step 7: Publish the supply and demand information on popular websites, such as Tongcheng 58, Jiji.com, People.com and HC.com. The information published in these places is free. If there are any better websites to recommend, it would be appreciated.
Here's an example of online marketing: Sanmenxia New Bride
This is the store training in front of Sanmenxia New Bride Show in March, and the content is how to use the Internet to promote and improve your performance. The first thing I did at that time was to leave the guest's QQ number. Because stores didn't have this habit before, I often forgot it at first, and then I called to make it up, left my QQ number, and immediately added my friends. Now there is a customer group in QQ in every store.
during the activity, all the QQ personalized signatures of the employees in the store were changed to the activity content. On the first day, a photo assistant sold three photo albums on QQ, which won the first battle. During the whole activity, the network means used are: Sanmenxia Forum specially opened a new bride area, made a banner advertisement on the forum homepage, and linked the activities, all of which were free and mutually beneficial cooperation. All local forums and post bars posted posts, including QQ group. At that time, two stores were specially deployed for network promotion, and personal blogs, personal spaces, Tongcheng 58, Jiji.com and People.com all had information. Post all the topics? Sanmenxia new bride wedding photography? . It is better than distributing leaflets, and the network penetration is growing.
After the event, the store often reported good news to me. Customers saw the information and pictures sent at that time on the Internet, came to the store to order, and even customers from Shanxi came to consult, which shocked me greatly. In the information age, network information is too powerful.
To sum up, outlets should make good use of online tools, change from our bit by bit, and do a good job in online marketing. The Internet is changing our consumption habits, and the wedding climax of the post-9s generation is coming. The biggest feature of this consumer group is its skillful use and dependence on the Internet. It is urgent to break through the traditional thinking and change the sales model. As the backing of the store, the operator of the photo studio should let go of the imprisonment of the network, and don't stay on the network, which will poison or affect the work of employees. I have also counseled shops that are afraid of the internet, thinking that it will affect employees' work. I think that once the internet is opened, employees will all go online and chat, which is self-righteous. After the actual opening up, it did not affect the work. Now network marketing is blooming everywhere, so we should seize the strategic highland of network and use it to support sales. The company should have its own website as a platform for online marketing, and the website should update its content in time to maintain its attention. How to manage the website well? You can check the information online. Abandon the previous website useless theory, re-examine and re-measure the positive role of the website, and help the store.