1. Search engine promotion method

Search engine promotion refers to the method of website promotion by using network search tools such as search engines and classified directories. Because the basic forms of search engines can be divided into web spider search engines (referred to as search engines) and search engines based on artificial classified directories (referred to as classified directories), the promotion forms of search engines also include methods based on search engines and methods based on classified directories. The former includes search engine optimization, keyword advertising, bidding ranking, fixed ranking, content-based advertising and other forms, while the latter mainly logs in the appropriate categories of websites in the classified catalogue. With the further development and changes of search engine forms, other forms of search engines have emerged, but most of them are based on these two forms.

The ways to promote search engines can be divided into many different forms, such as logging in free classified catalogue, logging in paid classified catalogue, search engine optimization, keyword advertisement, keyword bidding ranking, webpage content positioning advertisement and so on.

Judging from the current development trend, the position of search engine in network marketing is still important, and it is recognized by more and more enterprises, and the marketing methods of search engine are constantly evolving. We should choose the appropriate marketing methods of search engine according to the changes of environment.

2. E-mail promotion methods

E-mail is the main means of website promotion, and the commonly used methods include electronic publications, member newsletters, e-mail advertisements of professional service providers, etc.

E-mail marketing based on user permission is different from spam. Compared with traditional promotion methods or unauthorized mail marketing, permission marketing has obvious advantages, such as reducing the nuisance caused by advertisements to users, increasing the accuracy of potential customer orientation, strengthening the relationship with customers and improving brand loyalty. According to all forms of user email address resources used in licensed email marketing, it can be divided into internal list email marketing and external list email marketing, or simply internal list and external list. Internal list, also known as mailing list, is a way to use the registered user information of the website for email marketing, such as news mail, member newsletter, electronic publications and so on. Off-list email marketing is to use the email addresses of users of professional service providers for email marketing, that is, to send information to users of service providers in the form of email advertisements. Licensed email marketing is a relatively independent method system in network marketing, which can be used in combination with other network marketing methods or independently.

3. Resource cooperation and extension methods

Through website link exchange, advertisement exchange, content cooperation and user resource cooperation, the purpose of mutual promotion between websites with similar goals can be achieved. The most commonly used way of resource cooperation is website link strategy, which uses the website traffic between partners to promote each other.

Each enterprise website can have its own resources, which can be expressed as a certain number of visits, registered user information, valuable content and functions, online advertising space and so on. Use the resources of the website to cooperate with partners, realize resource sharing and expand income. Among these forms of resource cooperation, link exchange is the simplest one, and the survey shows that it is also one of the effective ways to promote new websites. Link exchange, or reciprocal link, is a simple form of cooperation between websites with certain complementary advantages, that is, putting the LOGO or website name of the other website on their own website and setting hyperlinks to the other website, so that users can find their own websites from the cooperative websites and achieve the purpose of mutual promotion. The function of link exchange is mainly manifested in several aspects: obtaining visits, increasing users' impression when browsing, increasing their advantages in search engine rankings, and increasing the credibility of visitors through the recommendation of cooperative websites. Link exchange has a deeper meaning than whether it can achieve direct effect. Generally speaking, every website tends to link to other high-value websites, so getting links from other websites means getting recognition from partners in a certain field and similar websites.

4. Information dissemination and promotion methods

Publish relevant website promotion information on other websites that potential users may visit, and use the opportunities that users get information on these websites to achieve the purpose of website promotion. Websites suitable for publishing this information include online yellow pages, classified advertisements, forums, blog websites, supply and demand information platforms, and industry websites. Information publishing is one of the common methods to promote free websites. Especially in the early days of Internet development, when the amount of information on the Internet is relatively small, satisfactory results can often be achieved through information release. However, with the explosive growth of network information, this way of relying on free information release can play a less and less role. At the same time, due to the emergence of more and more effective ways of website promotion, the importance of information dissemination in the common ways of website promotion has also decreased obviously, so it is of little value to rely on sending a lot of free information, but some targeted and professional information can still attract people's great attention, especially in the case of high correlation of information release.

5. Viral marketing methods

Viral marketing is not to spread viruses, but to spread information like viruses through active communication between users, so as to achieve the purpose of promotion. Viral marketing is essentially to provide users with valuable free services, with certain promotional information. Common tools include free e-books, free software, free FLASH works, free greeting cards, free e-mail, free instant chat tools and other tools and contents that can bring convenience to users in obtaining information, using network services and entertainment. If used properly, this viral marketing method can often achieve very remarkable results at a very low cost.

6. Rapid website promotion method

That is to say, it is a method to realize website promotion by reasonably using the quick access mode of similar keyword websites such as network real name and universal website. Quick websites use natural language to establish correspondence with website URL, which provides great convenience for users who are used to using Chinese. Users can visit the website by entering a shortcut URL that is easier to remember than English websites, and "replace" the website with their own mother tongue or other simple words that are easier to reflect the brand image, such as choosing the company name or trademark, main product name, etc. As a Chinese website, this can greatly make up for the defect that English websites are not easy to publicize. With the increase of the number of shortcut websites registered by enterprises, the user data of these shortcut websites can also be equivalent to a search engine, so that when users use a keyword to search, even if it is inconsistent with the Chinese website registered by a website, they still have the opportunity to be discovered by users.

7. Online advertising promotion methods

Online advertising is one of the commonly used online marketing strategies, which has obvious effects on online brand, product promotion and website promotion. The common forms of online advertisements include banner advertisements, keyword advertisements, classified advertisements, sponsored advertisements and e-mail advertisements. Banner advertising depends on web pages, keyword advertising is a form of search engine marketing, and e-mail advertising is a licensed e-mail marketing. It can be seen that online advertising itself cannot exist independently, and it needs to be combined with various online tools to realize the function of information transmission. Therefore, we can also think that online advertising exists in various online marketing tools, but the specific forms are different. The promotion of online advertising users' websites has the advantages of wide selection of online media, various forms, strong applicability and timely delivery, which is suitable for any stage of website publishing and operation.

8. Forum promotion

The forum promotion mentioned here is definitely not to post advertisements one by one in the forum, nor to add the URL to the signature and then brush the screen wildly, which not only consumes energy but also has a bad effect. The forum administrator can delete all your posts with a few mouse clicks, and seal your ID by the way, which has a bad influence, just like sending spam. I once saw a website promotion method in a forum, which was much smarter. It is a small website that provides information about job hunting, employment and study. Their propagandists make all kinds of articles on the website into links, classify them and post them on various forums at one time, which will not only bring convenience to some people in need, but also be deleted because of too straightforward advertisements, and the publicity effect is undoubtedly much better. If you post these materials to the corresponding section of the forum that is more in line with your own positioning, you will definitely get a lot of clicks.

9. Comprehensive website promotion method

In addition to the commonly used website promotion methods mentioned above, there are many special and temporary website promotion methods, such as prize-winning quiz, online coupons, prize-winning surveys, comparative shopping, shopping search engines for online shopping website promotion, and some even use the way of establishing auxiliary websites for promotion. Some websites may be cleverly promoted, while others may take some coercive measures to achieve the promotion purpose, such as modifying the default homepage settings of users' browsers, automatically adding favorites, and even installing virus programs on users' computers. What is really worth advocating is a reasonable and civilized website promotion method, and the mandatory and destructive website promotion method should be rejected and opposed.

Friendly links to website promotion methods

Resource cooperation between websites is also an important way to promote each other, and the simplest way of cooperation is link exchange. Other website cooperation includes content sharing, resource exchange and mutual recommendation. Although the form and operation mode are different, the basic idea is the same, that is, to achieve the purpose of * * * development through cooperation with certain marketing resources. This section only introduces the link exchange method.

In the related content of "search engine registration", it is said that the second-generation search engine represented by Google also uses the number of links of other websites as an indicator to determine the ranking of a website. In fact, link exchange itself is also a common means of website promotion. The more opportunities you get to be linked by other websites, the better your website promotion will be. Especially for most small and medium-sized websites, this promotion method is a common and effective method.

Link exchange, or reciprocal links, reciprocal links, friendship links, etc. , is a simple form of cooperation between websites with complementary advantages, that is, putting the LOGO or website name of the other website on your own website, and setting hyperlinks to the other website, so that users can find their own websites from the cooperative websites and achieve the purpose of mutual promotion.

The function of link exchange is mainly manifested in several aspects: obtaining visits, increasing users' impression when browsing, increasing their advantages in search engine rankings, and increasing the credibility of visitors through the recommendation of cooperative websites. However, there are still some different views on the effect of link exchange. Some people think that the website can get few visits from links, while others think that link exchange can not only get potential brand value, but also get a lot of direct visits.

According to this book, the significance of link exchange has actually gone beyond whether it can directly increase the number of visitors. More important than increasing the number of visitors is the recognition and recognition of the industry, because generally speaking, the websites linked to each other are similar in scale and have certain relevance or complementarity in content. Your website can only be listed as a partner if it is approved by the other party.

Frequently asked questions about establishing link exchange.

On the issue of website links, we often see some completely different results. Some websites indiscriminately list many seemingly unrelated websites, from chemical building materials to personal photos, as well as various personal homepages; There are many websites, and there are no links to related websites at all. These two situations are extreme, even if it is a relatively normal website link, there are some problems that need attention.

(1) Is there a standard number of links?

A few links are enough. This is often the concern of some online marketers. But this standard may be difficult to determine, mainly related to the situation in the field where the website is located. A particularly professional website may have few websites with related or complementary contents, so the number of link exchanges that can be achieved is naturally relatively small. On the contrary, popular websites can choose a much wider range of link objects.

Generally speaking, you can refer to websites with similar content and scale to see the situation of others. If all the websites that you think are necessary to link appear in your friendly link list, and there are some valuable cooperative websites that others don't have, then you should think this work is very effective. However, when new websites keep appearing, the work of link exchange will not end, and your partner list will become longer and longer, which is a good phenomenon. In short, there is no absolute quantitative standard, the quality of collaborators (visits, relevance, etc. ) is also an important parameter for evaluating interlinkages.

(2) LOGO styles and download speed of different websites.

There are two main ways to link pictures and words in link exchange. If you use a picture link (usually the LOGO of a website), because the logos of different websites are very different, even if the specifications can be unified (mostly 88×3 1 pixel), the format and color of the picture are difficult to coordinate with your own website style, which will affect the overall visual effect of the website. For example, some icons are in animated format, some are still pictures, and some pictures have a fast beat. A large number of pictures together often give people a sense of dazzling, and not every website LOGO can make visitors understand what it wants to express, which not only can not bring the expected number of visitors to the linked party, but also has a bad influence on their own websites.

In addition, putting too many pictures on the home page will affect the download speed, especially when these pictures come from different website servers. Therefore, it is recommended not to put too many picture links on the homepage of the website. The specific number is moderate, which is related to the layout of the website. Less than five pictures should not be too many, but in any case, more than 10 pictures with different styles will definitely make visitors' eyes uncomfortable.

(3) Visit the websites of friendly link partners.

Link exchange, like search engine registration, is relatively stable once it is completed. However, it is still necessary to check irregularly, that is, visit the websites of friendly link partners to see whether their websites are running normally, whether their own websites are cancelled or have wrong links, or whether they will link their own websites by mistake because of the revision of the other party's webpage and the transfer of URL points. Because link exchange generally appears on the homepage of the website, wrong or invalid links have a great negative impact on the quality of your website.

If you find that the other party has missing links or other circumstances, you should contact the other party in time. If some websites can't be opened due to closure and other reasons, you should consider temporarily canceling those invalid links. However, you can back up relevant information, and maybe the other party will contact you after the problem is solved, requesting to restore the friendly link.

By the same token, for the benefit of the partners, when their websites have any major changes, or they think they are no longer suitable for link exchange, they should also inform each other in time.

(4) Don't link to irrelevant websites.

Maybe you will receive some letters from unrelated websites asking for link exchange. Don't think that the more websites you link to, the better. Irrelevant links have no positive effect on your website. On the contrary, a large number of links from irrelevant or low-level websites will reduce the trust in those high-quality websites. At the same time, visitors will think that the quality of your website is low or unprofessional, which will seriously affect the reputation of your website.

(5) Invalid link

No one likes to have a lot of invalid links on his website, but in fact, many websites have this problem to varying degrees. Even if there is no problem with the internal link of the website, it is difficult to ensure that there is no problem with the external link, because the original path of the linked website may no longer be effective after being modified and closed. For visitors, all problems are the problems of the website, and whether the other website has been closed or other problems have occurred is not analyzed. Therefore, it is necessary to check website links regularly and systematically.

In addition, new websites are born every day, and the task of link exchange will never end. Of course, many times, new websites take the initiative to ask for cooperation. It is a great wealth for most websites to conduct a rigorous inspection of these websites, choose the website that suits them, and constantly expand and enrich the team of partners.

In fact, the purpose of this station is very clear, that is, to provide the latest, fastest and best information in Shijiazhuang, which is closely related to local life.

After a long time, the scale of this website is getting bigger and bigger. Become a * * * win platform that provides convenience for community residents.

I have seen many local site promotion methods on the Internet, so let's take a look here first.

First of all, talk about online promotion:

Excluding the most basic search engine submission: major search engines submit portal submissions.

1. Forum promotion

Can't advertise. Send wonderful posts to attract everyone's attention and bring advertisements. This effect is much stronger than dry advertising, and the probability of being deleted is much smaller.

A lot. This is more labor-intensive and requires a lot of time. And the target forum should be clear, choose several better forums, analyze the number of your potential customers, and focus on sending them.

Post it. You have no energy. Pay attention to your personalized signature, and be sure to write your promotion website.

Write blog

Register a blog for each major website. Blog name: It consists of your website name and URL. Clarify your keywords, add wonderful articles and attach them to your website.

Link module. Diligent in updating, the number of clicks is large, and the search is naturally included, and the weight in the search engine will gradually increase. Your website ranking will naturally follow.

Come on up. Have the best of both worlds, why not?

Less labor, more gains. Remember to register one in Baidu space.

3. Go to Baidu and answer questions.

Register a Baidu account, answer the above questions, and add your own website to the answer. Very useful, but the promotion effect of local sites depends on your answer.

The relevance of.

Exchange friendship links

It is best for local sites to exchange connections with some local sites. I won't say much about the importance of this, as webmasters all know, except for directly increasing the number of clicks. It is also useful to mention it.

The high recognition of your website by search engines.

Join the community circle

This move should be of great help to friends on the local site. It's quick and effective. Let your friends, fellow villagers and colleagues set your website as the home page and let their blogs insert you.

Hyperlinks to websites so that they can promote your website to their circle.

Send soft text

If your soft text is first-class, the effect is of course first-class. Indicate the source of the article or insert the hyperlink of your website to increase the reverse link of the website. correct

Search engines work best. It can also increase people's attention to your website.

7. Here are some dirty tricks.

E-mail group sending, Qq group sending. How to collect it depends on your intelligence. Human flesh collection is terrible.

The effect depends on your writing ability, not only to attract everyone's attention, but also to lure him to click on your website. This premise is best the content of your website.

Already very rich. If they come once, there will be a second time. Otherwise, the effect is only temporary. It has little impact on the development of the website.

8. Website optimization, namely seo technology.

What is seo? I haven't studied this for a long time. Let's search it on google or Baidu. Seo optimization focuses on keywords, how to choose keywords,

Google has a keyword recommendation, you can refer to it. For example, my keyword is

Liulin Community has just made some simple optimization. It has been 20 days since its establishment. Basically, except Baidu, other search engines such as Google are put in the first place.

One page.

I think these effects should be good for online promotion. Let me summarize first. If there is a better one later, I will recommend it to you again.

Second, talk about offline promotion (I'm just talking about the promotion method of local stations)

1. Print business cards

Above all, don't ruin the future of the website in order to save money on that box of cigarettes. Print some personalized business cards. A box is only 2 yuan. Want to be bigger and better.

We must start with the details. If you have more money, you don't have to consider this. Look down.

2. Media publicity

Of course, this requires a lot of investment. But its effect can also be imagined. Promotion with official background can make your website more credible. Local television, radio,

Newspapers cooperate with other media, if you have the ability and sufficient funds as the foundation.

3. Funny propaganda

Do more tricks, such as buying some T-shirts, printing your website LOGO on them and giving them to friends and relatives around you. If you want them to be beautiful and cool, they will like to wear them.

Give you publicity, you can wear it yourself, personality, hehe.

Printing leaflets

Printing thousands of copies won't cost much. Then distribute it to communities and schools.

Printed plastic tape

Go to fast food restaurants and small markets for free. It's free. They are eager for it. However, this investment is still a bit large, and of course the effect is much stronger than printing leaflets.

The website introduction is printed on the plastic belt. For example, you can write like this:

Website Name: Love Discount Website: www.9idazhe.com Website Description: Shijiazhuang's largest local consumer and leisure portal, providing you with the latest, fastest,

The most comprehensive consumption information. Keywords must appear, even if you forget the URL, you will use Baidu search. Just print the LOGO in a conspicuous position, simple and clear.

!

6. Cooperate with local Internet cafes

Set the browser's default home page as your website, and then advertise their Internet cafes on your website. Whether you can convince the owner of the Internet cafe depends on your personal ability.

7. Cooperate with local stores

Open a column for them for free, interact with customers and do online marketing. The website is afraid that no one will use it. As long as someone uses it, it will have vitality. Your website will spread quickly. take for example

Cooperate with flower shops to provide one-stop online flower ordering service, with discounts and features that other flower shops do not have.

8. Sponsored this activity.

Of course, don't think you have to pay for sponsorship. Can you find out what local activities are doing recently? Actually, it's free publicity for them.

Take the opportunity to hype, and people will pay attention to your website because of this.

In fact, there are many ways to promote offline. I just list some people I know. You can try to figure out which effect is better.

Bidding ranking, in a narrow sense, is an effect-based advertising model of search engines, which is different from Baidu's fixed ranking (hot spot). Also called Baidu bidding ranking, Baidu bidding promotion or Baidu bidding promotion service.

Broadly speaking, bidding ranking can also be a general term for keyword bidding advertisements, including Yahoo bidding ranking, Google bidding ranking and Alibaba bidding ranking.

Taking Baidu's bidding ranking as an example, the operation of advertising is similar to the auction of advertising space, and the highest-priced advertising space is in front. The main features are as follows:

1. Enterprises can buy unlimited number of keywords (the more keywords, the more advertising opportunities and the more advertising expenses);

2. Enterprises compete for a keyword ranking, and whoever has the highest money ranks first (the advertising quality has certain influence);

3. The first advertising space of 10 is located on the left side of Baidu search engine, that is, in front of natural search, and the second page is located on the right side after 10.

Compared with other top-ranked advertisements, Baidu is located in front of natural search, with no obvious signs of bidding advertisements, large traffic base and fast effect, but the largest number of invalid clicks.

Baidu's bidding ranking advertisements do not require high quality measurement, but keyword selection skills are very important. Here, we have put forward three simple optimization techniques for Baidu's bid ranking advertisements, 1. Carefully select Baidu for IT digital products; 2. Resolutely reject vague and popular words; 3. The smart matching function cannot be forgotten to cancel.