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Taobao Midnight Food Store, healing department copywriter, do you know what it is?
On February 6th, 65438, Taobao said in Weibo that it had opened a late-night snack bar behind its boss's back, and it was used every night 10 to treat the little emotions accumulated in your day. Taobao started selling emotions in the middle of the night and posted a series of healing copies:

"How do women please men?" Full screen flight

The next wild seafood is filled with rivers, lakes and seas.

Limited to the kitchen, who wants your love?

The relationship between girls' dormitories is subtle

Order a self-heating hot pot,

Take chopsticks down. Who has a face? Seven aunts and eight aunts fancy marriage promotion

Buy this yoga suit

OS: As soon as possible, if you are impatient, I will lose.

My colleague asked me to help write the plan.

Ten bottles of good wine,

Say no when you are drunk.

The boss asked me to work overtime tonight.

Then buy this box of spicy chicken feet.

Have the courage to turn the world around!

The anxiety blowout of modern people

Open Taobao and buy it at buy buy.

After all, dry goods can't relieve anxiety.

And Taobao can.

The above is the healing copy of Taobao Midnight Food Store series, which is an interactive activity between Taobao and its fans. Midnight Food Store, in exchange for your little mood, Taobao will send you the related goods of the day. This copy, driven by the emotional interaction of fans, will be a little emotional after a day's work. Taobao captures people's small emotions, sells emotions in the middle of the night, and drives product sales. For example, for those who work overtime, Taobao recommended spicy chicken feet to you in Midnight Food Store, giving you the courage to turn over the world. Taobao has also caught the anxiety of modern people, and it seems natural to tell you to buy it in Taobao buy buy.

Ye Xiaoyu, author of New Media Copywriting and Communication, official account of WeChat: Ye Xiaoyu Run Run (talkto520).