1, Emotion and Efficiency
I still remember a metaphor on foreign blogs: "But what about the page-turning animation in iBooks? Super tacky. It looks like an early car and is made into a carriage. Why not scroll? "
New inventions get metaphors from old things at the beginning of their appearance, and then complete themselves with functional requirements. This law is embodied in automobile design, that is, from carriage to curve modeling that pays attention to fluid mechanics and speed.
But people are always nostalgic, so the early carriage and classic car shapes later became the source of inspiration for luxury cars.
These two ends are emotional value and efficiency appeal respectively.
The page-turning animation and page design of iBooks greatly affect the efficiency, and the speed is far less than that of similar software. But it does give users a sense of intimacy. In fact, if the book is regarded as a page-turning (screen-changing) form of long words, it seems that the materials (words) are concise and more inclined to the emotional end, and some "redundant" designs can be made. Magazines can't do it, and all kinds of iPad magazines rarely turn pages, because multimedia materials mixed with pictures, texts and animations call for efficient application, reduce appearance design in an economical form, and pay attention to the sense of form of multimedia content itself.
Virtual design is inseparable from simulacra, which can balance emotion and efficiency. IPad magazine still borrows "paper metaphor", but the binding method is different, and there is no binding line at one end. The switching of paper is either the sliding of the overlapping relationship up and down, or the paper banners are connected and move like train carriages.
Therefore, effective imitation is not a problem, but the excessive use of imitation materials has been criticized.
2, kitsch and truth
Or explain it in other fields. The application of industrial materials in architecture has produced Bauhaus, which appeals to function and efficiency, and gradually eliminated the material handling methods in the manual age. Decoration is evil. Today, it is "kitsch" to use mass-produced industrial materials to simulate the materials of the manual age. Decoration of houses, marble wall tiles and floor leather are all kitsch. By extension, it is kitsch to simulate expensive materials with cheap materials. The plastic brushed steel of Samsung Galaxy3 is particularly disgusting and kitsch. Conversely, you can understand why the popular tastes of modern designers are often willing to expose the texture of industrial materials themselves, such as cement and beams supporting structures-because they are "real".
Therefore, I especially understand that Jony Ive, a product designer adhering to industrial aesthetics, hates Scott-style simulacra design so much.
Because there are many simulacra designs in material simulation.
3. Information and logic
The question is, what are the original materials in virtual interface design? Does it exist? The more essential design may not lie in appearance, but in the logical form of organizing and exchanging information, or interaction. The ingenious point of Reed-style paper metaphor is that it does not simulate the style and material of paper, but simulates the spatial relationship of paper, such as superposition, covering and drawing. In this way, the cracks and shadows on the paper are necessary pseudo-designs, and the virtual logic generated by it can distinguish and organize information more effectively. These imitations combined with information form deeply influenced the latecomers, such as safari. I don't expect or believe that Ive will bring any amazing changes to the surface style. What I expect is the real creation of information organization form by his design thought.
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