This time, Disney Store and mobike joined forces to customize the painting for mobike for the first time, featuring Mickey Minnie, a classic Disney image, opening a new way of online and offline cross-border marketing, adding a dreamy "riding" landscape to the city and setting off a new wave of riding in Magic Capital.
It is reported that the first limited edition mobike will be divided into two couples' bicycles, Mickey and Mini, which will appear in Shanghai's popular business districts. The body is designed exclusively by Disney designers, and specially painted on the basis of mobike Classic Edition and Qingqi Edition: Mickey Minnie blinks wittily, and the classic and lovely expression rotates with the wheels, transmitting the happy energy of sports; The reflector on Mickey's head at the front and rear of the car flashes, which optimizes the riding experience from the details and provides more warnings and guarantees for riding safety at night. "Mini-car" is tailor-made for female users, and the bow at the front of the car is elegant and lovely. It is the most "high-value" partner in urban street shooting.
In addition to offline limited edition bicycles, the vehicle icon in mobike APP will also be lit as Mickey Minnie's head in many cities in East China, which will drive users to launch a wonderful online and offline encounter in the whole city.
As the classic images of Disney, Mickey and Minnie are world-famous couples. Mickey Minnie's kind personality and rich emotions are loved and trusted by people, bringing laughter to countless people and becoming the most popular Disney classic image in history.
As the pioneer and leader of smart bicycles in the world, mobike has put more than 7 million smart bicycles in 160 cities in five countries around the world, with more than 654.38 billion registered users and more than 25 million trips every day.
Before Mickey Minnie's customized bicycle was born, mobike and CCTV2 jointly launched a customized version of the bicycle "Amazing My Country" in more than 50 cities across the country, adding a flowing landscape to the city and cheering for the prosperity of the motherland.