Then, how do educational businesses write short video promotion copywriting to realize content realization?
Here are 7 tips to share with you.
1. Curious psychology: Using "How is this possible" skillfully
Curiosity is human nature, and those videos that seem unlikely to be realized, but the results are surprising, are easy to attract people to watch, like and forward.
We can make use of people's curiosity and combine our main business and course content. Label the video as "how is it possible" and take "input is not proportional to harvest" as the starting point to easily attract everyone's attention.
For example:
Debt million, 1 Tik Tok project, pay off all the money!
30 yuan for a dinner, 10 minutes for the whole family!
In 45 minutes, the remnant party can also draw a picture that everyone in the circle of friends likes.
You never thought, 1 minute skin care tips.
Simply put, it is how to use this possible logic to break the audience's cognition of video titles, bring different content to the audience, and attract the audience's attention well.
2. Satisfy vanity: Let the audience "stay one step ahead"
You can highlight the concept of one step ahead in the title, so that the audience will have a vanity after watching the video.
For example:
202 1 autumn and winter overlapping popular passwords, know in advance!
1 minute to show you the most popular eye makeup this autumn.
Using the sentence pattern of one step ahead can not only catch people's eyes, but also reflect your video taste. If you are one step ahead, you will pay attention to the trend.
3. Use "chicken soup" skillfully: nothing is difficult in the world.
The so-called nothing is difficult in the world, simply put, it is to tell the audience through the title-you can get started easily after watching this video.
Similar to the inspirational "chicken soup" copy, the essence is to tell the audience that many things are not that high, and what needs to be done is to start acting now.
For example:
You can easily make a mouth-watering cake with your rice cooker.
3 minutes, you can also sign like a star.
Every day 15 minutes, fluent spoken English is easy to learn.
Stick to this 1 month and become a small "waist" essence.
To put it simply, I use a series of quantifiable things such as time, steps and money to make the audience psychologically think that I can do what I want.
Whisper to the audience
This is a very common but useful title style, which will give the audience a psychological hint:
First, this matter is relatively private.
Second, this matter is more important.
For example:
Secretly tell you how to draw stick figures.
Don't tell anyone that the skirt looks good like this.
Many people don't know that children's movement enlightenment should do this.
To put it simply, writing headlines in whispers will make people feel that things are critical, stimulate the desire to click on videos, and make it easy for viewers to share them with friends.
5. Conformity psychology: clever use of group numbers
All human beings have herd mentality. For example, when they see a lot of people waiting in line at a store, they will have the mentality of "I also want to try", which is often mentioned in marketing.
We can apply this psychological effect to headlines, such as:
3 parent-child games that 5 million parents love!
All girls like to wear them in autumn and winter.
95% of primary school students say that this way of holding a pen is good.
In addition, if you are a city number, you can also start from the region and strengthen group persuasion.
To put it simply, it is quite effective to use groups to drive individuals and to use group behavior to motivate audiences to act.
6. Digital method
Digital method can give the audience psychological shock with concise and powerful numbers, and arouse the audience's strong curiosity.
For example:
Seven habits of efficient people
Five books that benefit a lifetime.
10 misunderstanding about parent-child reading
The use of digital expression makes sentences concise, simple and direct, which conforms to the reading habits of the fast times.
7. Quickly realize Tik Tok traffic with the help of small programs.
In Tik Tok, by using the above six explosion modes to promote copywriting, educational enterprises can easily create explosion videos, and their accounts are booming.
So, how to quickly realize Tik Tok traffic?
Recommend a good method-enter the maker craftsman Tik Tok applet, seven steps, and directly carry out traffic conversion, knowledge payment and automatic distribution in the Tik Tok ecosystem.
1, settled in the maker craftsman Tik Tok applet, and put videos and column courses on the shelves with one click. Breaking through the time limit of vibrato video can give students a more comprehensive and systematic content experience.
2. Merchants send videos/open live broadcasts to mount small programs in Tik Tok.
For example, through the above six title skills, create an explosive short video to attract a large number of viewers to click.
Viewers can click on the video directly, and businesses can mount related courses in the video. The audience can directly click on the course details, purchase courses and study without jumping outside the station.
3. Merchants can set up "Audition Audition" for courses and columns, so that the audience can buy courses after a light experience.