Reported by our reporter Zhou Cui

In order to continue to improve its ability to acquire customers through scenario-based card issuance, Agricultural Bank of China has successfully created a mobile marketing acceptance model for credit card applications. It was also the first to be launched on a pilot basis in 7 branches in Guangdong, Shandong, Jiangsu, Anhui, Shanghai, Chongqing and Shenzhen, creating a new channel for customers to apply for cards in business districts.

It is reported that this model is customer-centric and digital-oriented, and strives to create four major features: "heartfelt experience, high performance, big data, and Fintech applications". First, the channel covers nearly 100 products in seven other categories, including youth, car owners, business travel, family, high-end, and official, and supports multiple application modes such as single card, dual card, main and additional cards with the same name, and multiple layouts to meet different customer needs , to achieve the "heart" experience of product application. The second is to efficiently integrate the acceptance processes such as data entry, online verification, electronic signature, and image shooting. The data entry items have been greatly reduced to more than 20 items, and the average acceptance time has been reduced to less than 5 minutes, which greatly improves the efficiency of credit card marketing. The third is to use big data technology in the industry to realize functions such as marketer identification and backfilling, old customers' one-click backfilling, application pre-qualification, etc., to improve the success rate of customer applications. The fourth is to use face recognition liveness detection technology, load mobile phone text message verification, disable uploading of album photos and other multiple strategies to verify the authenticity of customer applications; at the same time, the operation interface loads Agricultural Bank of China and account manager watermarks, and implements equipment security certification, GPS Functions such as location tracking, time geofencing, and anti-screenshots ensure that customer information protection measures are in place.