"sideline just needs" has recently become a hot word. sideline, as its name implies, means that there are additional sources of income besides the main business. For NBA players, the most direct sideline income may be to enter the playoffs with the team, and then divide the playoff bonus (because playoff players are not paid). The more you win in the playoffs, the higher the bonus.

Even the top players in the NBA have their own extra income. The most common is advertising, which earns advertising endorsement fees. Of course, this is mostly for superstars or players with sufficient resources. Such players include James, Curry, Durant, and even some lesser-known players, such as Jeremy Lin and nick young, will get a small amount of endorsement income. In addition to the salary of NBA, endorsement fee is also a lot of income, especially for big-name players like James, whose endorsement income is even higher than his salary.

Next, let's take a look at what sideline businesses NBA players have.

Income from endorsement fee. In May this year, American media BasketballForever published a comparative picture of James' income, including on-site income and off-site income. The contrast is very obvious. The total salary of James' career is $420 million, while the off-site endorsement income is as high as $65.438+75 billion, which is more than four times the salary. According to the calculation, James could have turned his sideline into his main business long ago. But James didn't, because his goal was to win the championship.

Of course, most NBA players are unlikely to get James' achievements, so the best sideline for them is to play well, improve their personal ability and get higher salary. Then get additional returns through investment.

NBA rookie players need to learn a course in their first year in the league: financial management. Through study, we can control the salary more reasonably and scientifically, because many players have gone bankrupt. Among the active players, many players have gained a lot of returns. For example, Iguodala of the Heat is an upstart investor. He invested in many technology companies. One of the important reasons for joining the Warriors before was that he was closer to the Bay Area.

In addition, Harden also invested in a sports functional beverage company and became a shareholder. In addition, the player's signature shoes are also a good income, divided into a lot, definitely after-school income, as well as various bonuses.