Just like the seller is also there, because many times, for example, when we search for goods, Taobao system will automatically recommend many similar goods.
Or you have already bought goods, and the shops that have received goods will be displayed first. This is based on thousands of people.
So, today, let's share a tag of a crowd. What factors affect group labeling?
What are the labels of the masses?
"Group tag" means that Taobao system will identify the buyer's gender, age, consumption range, occupation, shopping preference, geographical location and other information.
In-depth study of buyers' purchase behavior and preview behavior, and mark them as "groups". Under Taobao's "thousands of people and thousands of faces", each buyer's label is different.
Taobao buys labels. If it is a new account, Taobao matches the merchandise attributes of the store according to its attributes. With the increase of Taobao's visits and purchases,
Taobao's purchase label will gradually take shape. After these two layers of tag matching, the more accurate the matching degree, the more accurate the later flow.
Suppose you are a professional woman with high quality requirements and certain spending power, and often preview high-end products on Taobao and Tmall.
Then, the system will give you a high-quality high-end consumer label, and the system will push high-end products to you.
Factors affecting the Group:
Affected by the following factors: gender, age, consumption range, occupation, shopping preferences and so on will all affect the division of labels.
First of all, brush the bill: now many platforms brush the bill, and they will not worry about product problems for the time being, but only care about whether to brush the bill, because in fact, these accounts that brush the bill,
The specific label and the impact it will bring are nothing more than judgments. If you brush a lot of bills, your store label will be confused.
Taobao guest: taobao guest has increased its sales through low-cost drainage. Although the current sales are not included in the search weight, it will lower the level of the store and naturally reduce the flow of your natural search.
Third, low-price drainage: long-term promotion discounts attract orders, such as a few hundred yuan at a time, and a few tens of yuan at a time. Long orders are sure to cause crowd confusion.