Mother's Day Activity Plan of Art Class 1 I. Activity Background
The second Sunday in May, as a festival to express love to mother, is often replaced by a fast-paced life. Many people often don't know how to express their love for their mothers because they are not good at expressing themselves. Maternal love is the greatest love in the world. In such festivals, we hope that people can slow down their lives and express their love and blessings to their mothers with us.
Second, the purpose of the activity
1, create a warm Mother's Day, enhance the company's image, publicize the company's corporate culture, and be grateful.
2. Promote takeaway channels
3. Collect customer information and establish a database for future marketing.
Third, the activity time
May Day 2008
Fourth, the activity address
Pizza shop, shop, shop
Verb (short for verb) is the theme of the activity.
Mom, pizza represents my heart.
Activity of intransitive verbs
Customers who sign up for the pizza mother's day activity "Mom's pizza represents my heart" will get their own pizza for free, customers whose mom hasn't arrived yet can take it home for free (only), and those who enter the store will get a mysterious gift.
Seven. Activity flow
1, log in to "Mom's Love Wall"
2. Registered customers make their own pizzas for their mothers.
3. Send mysterious small gifts (exquisite greeting cards) after meals.
Eight. Campaign slogan
Mom, you ask me how much I love you? Pizza represents my heart.
-Tell your heart.
Nine. Activity arrangement
1, planning commodity preparation
Sign in murals, posters, DM sheets, greeting cards, cameras, balloons, etc.
Distribute the planned items to the stores before 28th.
2. Publicity stage
At the same time, online and offline publicity is carried out. The planning department is mainly responsible for online publicity, and the store manager is responsible for offline publicity. Arrange employees to issue DM sheets when they are not busy, and introduce Mother's Day activities to customers.
As of May, each online and offline store will collect 20 customers who make their own pizza.
3. Mother's Day process
(1)9:00- 10:30, the store manager arranged for the front desk staff to post "Mother's Love Wall" for cleaning and decorating the store.
(2) From10: 30 to 1 1: 00, the store manager arranges all the staff to be in place, arranges an employee to guide customers to sign in on the "Mom's Love Wall", and arranges an employee to check and guide registered customers to make pizza at the pizza counter. Arrange an employee to maintain order at the pizza production site. Arrange an employee to register customers and issue pre-made greeting cards.
(3) 1 1: 00-22: 00, each staff member pays his own expenses, sticks to his post and keeps the store clean at any time.
X. Preparation of the article
xxx
XI。 song
On Mother's Day, songs about maternal love are played all day, such as: only mothers are good, mothers listen to them, mothers kiss, really love you, mothers love, mothers kiss and so on. These songs are searched by the planning department and distributed to stores.
Art class mother's day activity plan 21. Activity purpose
1. Show Red Star's humanistic care for customers through this activity, establish a good image of the enterprise in the eyes of customers, and enhance the reputation of the project.
2. Customer participation: Call customers with the Housing Fair in the early stage.
Second, the theme of the event
"May Day, Thanksgiving Day and Mother's Day"
III. Contents of activities
Activity time: May 20xx 1 1.
Venue: Sales Department of Hongxing International Plaza.
Theme activity 1: 100 people sign for Thanksgiving Mother's Day.
Activity form:
1. Put an inkjet background on the door of the on-site sales department, collect customers' signatures, and write down Mother's Day wishes to my mother.
Anyone who signs can get a bunch of carnations as a gift for his mother in the sales department.
3. One hundred people signed the photo for future publicity and display, and fixed the 20xx eternal Mother's Day.
4. Send a message to mom on the spot:
Content: 1. No matter you are around or on the horizon, you always keep me in suspense; Rich or poor, you always accompany me; Young or old, you are always busy for me; No matter plain or brilliant, you always treat me equally; No matter happy or sad, you are always by my side. Mother's Day is coming, dear mother, you have worked hard. I wish you happiness, health and good luck!
2. Mom, I wish you: smile and worry, San Xiao is in a good mood, four smiles are not old, five smiles are in good spirits, six smiles are in good health, seven smiles are happy, eight smiles have fewer wrinkles, nine smiles are better than life, and ten smiles are happy!
Background wall content:
Salute to mother, 100 signature.
Content: Love May Day, be grateful for Mother's Day, and fix the eternal Mother's Day in 20xx.
Theme activity 2: DIY cake-grateful for the maternal love that never dies.
The DIY cake activity was put inside the sales department, and participants expressed their gratitude to their mothers by making cakes for them on Mother's Day.
Activity description: The professional dessert chef prepares the cake prototype. Participants can DIY their favorite patterns on the cake, put them in beautiful gift boxes, write down what they want to say to their mothers with post-it notes prepared by the staff in advance, and give them to their mothers around them.
Quantity: 50 copies
Activity notification: Method: SMS+call back from old customers.
Fourth, the site layout
Activity layout: spray-painted background wall is placed at the entrance of the sales department to facilitate the interaction and participation of the audience. There are desks and oily pens next to the background wall, and the staff will preheat the venue in advance for the audience to sign. Equipped with stereo, microphone, leaflets, prizes (carnations) and so on.
There is a banner hanging on the rainbow door in front of the sales department, which reads: Red Star International Plaza wishes the owners a happy Mother's Day.
Verb (abbreviation of verb) activity flow:
May 1 1 9: 20
Start playing stage background music, and the sales department will play background music. The background music prompts songs related to Mother's Day, such as Grateful Heart, Mother by Candlelight, Where Peach Blossoms Bloom, Mother and so on.
From 10:00
The background music continues, please sign your name.
9:30—xx:30
Throughout the day, visiting customers can sign freely.
10: 00-XX: 30, and do DIY cake making activities simultaneously.