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"Fan Operation in Clothing Industry" How should you paint your customers?
what is a customer portrait?

after the internet gradually enters the era of big data, all behaviors of consumers will be "visualized" in front of enterprises. The future consumer market will focus on how to use big data to serve precision marketing and dig deep into potential business value. Thus, the concept of "user portrait" came into being.

user profile

user profile, that is, tagging of user information. It is the basic way for enterprises to apply big data technology by collecting and analyzing the data of consumers' social attributes, living habits, consumption behaviors and other major information, and perfectly building a user's business panorama.

User portraits provide enterprises with sufficient information base, which can help enterprises quickly find more extensive feedback information such as accurate user groups and user needs. You can also find out who your real circle fans are.

Importance of circle label

1. Quickly and accurately understand the needs of fans

2. Convenient to invite customers to the store and plan online and offline activities

3. Give customers more humanized services (such as birthdays) at a specific time

Information to be collected

1. Apple label

Apple blossom: potential customer

Green apple: first-time customer

Yellow apple: repurchased within the time period, and the amount is not up to standard

Red apple: repurchased within the time period, and the amount is up to standard

Golden apple: opinion leader, horizontal alliances

Golden apple

1. Features: opinion leader, horizontal alliances. It's not necessarily the company's customers at the moment

3. Quantity: 3* number of stores = number of golden apples in the company

4. Special point-to-point conquering strategy for golden apples

red apples

1. Features: there are repurchases during the time period. The amount is up to standard

2. Function: it becomes the basis of stable store performance, ABC fission

3. Quantity: 1* number of stores = number of red apples in the company

yellow apples

1. Features: there are repeated purchases within a time period, and the amount is not up to standard

2. Function: revitalize the stock of stores to improve performance. Upgrade red apples

3. Total amount: 2* number of stores = number of yellow apples of the company

green apples

1. Features: first-time customers

2. Function: revitalize the stock of stores to improve performance. Upgrade yellow apples

3. Total amount: 5* number of stores = number of green apples in the company

apple blossoms

1. Features: potential consumers who have never consumed

2. Functions: increase the incremental performance reserve of stores

3. Total amount: 1, * number of stores = number of potential customers in the company

Product style label

business dress

sports fashion

cotton and linen literature and art

urban nature

avant-garde art

haute couture

Third, professional circles

white-collar workers

teachers

business owners

Bao Da, Baoma

IT

Bank

Government

Financial Accounting

Insurance

Direct Selling

Wechat business

Freemen

Rich Women

Students

Four, Constellation circle

Aries March 21st to April 19th

Taurus April 2th to May 2th

Gemini May 21st to June 21st

Cancer June 22nd to July 22nd

Leo July 23rd to August 22nd

Virgo August 23rd- Day

Sagittarius November 23rd-December 21st

Capricorn December 22nd-January 19th

Aquarius January 2th-February 18th

Pisces February 19th-March 2th

V. The birthday circle (Lunar calendar &; Gregorian calendar)

January, February, March, April

May, June, July, August

September, October, November and December

VI. Code number label

(precision promotion)

VII. Local foreign

significance: accurately invite customers to participate in online and offline activities and do not disturb fans effectively

within three kilometers

three kilometers away

fans in the same city

foreign fans

VIII. Fans pay attention to

Pay attention to new

activities

IX. Group label of each event

Customer label of transaction

Label of participating in the event

Fan WeChat comment name

Store number Fan comment name standard

Shopping guide name abbreviation+Customer name+VIP

+First time card application or purchase time

Personal work number Fan comment name standard

1. Old customer: Customer name+Apple category+First time. New customer: customer's name+Apple category+referrer

Description of micro-letter

Description of fans (1-5 required, supplemented on 6-11)

1. Consumption details

2. Date of birthday

3. Body shape

4. Height

5. Skin type

. Statistical analysis is carried out from the original data to get the fact label, then modeling analysis is carried out to get the model label, and then model prediction is carried out.

If you want to know and explore the world of new clothing retail wgdx131452, you are welcome to exchange and learn. As a new clothing retail practitioner, Yige must know everything.