after the internet gradually enters the era of big data, all behaviors of consumers will be "visualized" in front of enterprises. The future consumer market will focus on how to use big data to serve precision marketing and dig deep into potential business value. Thus, the concept of "user portrait" came into being.
user profile
user profile, that is, tagging of user information. It is the basic way for enterprises to apply big data technology by collecting and analyzing the data of consumers' social attributes, living habits, consumption behaviors and other major information, and perfectly building a user's business panorama.
User portraits provide enterprises with sufficient information base, which can help enterprises quickly find more extensive feedback information such as accurate user groups and user needs. You can also find out who your real circle fans are.
Importance of circle label
1. Quickly and accurately understand the needs of fans
2. Convenient to invite customers to the store and plan online and offline activities
3. Give customers more humanized services (such as birthdays) at a specific time
Information to be collected
1. Apple label
Apple blossom: potential customer
Green apple: first-time customer
Yellow apple: repurchased within the time period, and the amount is not up to standard
Red apple: repurchased within the time period, and the amount is up to standard
Golden apple: opinion leader, horizontal alliances
Golden apple
1. Features: opinion leader, horizontal alliances. It's not necessarily the company's customers at the moment
3. Quantity: 3* number of stores = number of golden apples in the company
4. Special point-to-point conquering strategy for golden apples
red apples
1. Features: there are repurchases during the time period. The amount is up to standard
2. Function: it becomes the basis of stable store performance, ABC fission
3. Quantity: 1* number of stores = number of red apples in the company
yellow apples
1. Features: there are repeated purchases within a time period, and the amount is not up to standard
2. Function: revitalize the stock of stores to improve performance. Upgrade red apples
3. Total amount: 2* number of stores = number of yellow apples of the company
green apples
1. Features: first-time customers
2. Function: revitalize the stock of stores to improve performance. Upgrade yellow apples
3. Total amount: 5* number of stores = number of green apples in the company
apple blossoms
1. Features: potential consumers who have never consumed
2. Functions: increase the incremental performance reserve of stores
3. Total amount: 1, * number of stores = number of potential customers in the company
Product style label
business dress
sports fashion
cotton and linen literature and art
urban nature
avant-garde art
haute couture
Third, professional circles
white-collar workers
teachers
business owners
Bao Da, Baoma
IT
Bank
Government
Financial Accounting
Insurance
Direct Selling
Wechat business
Freemen
Rich Women
Students
Four, Constellation circle
Aries March 21st to April 19th
Taurus April 2th to May 2th
Gemini May 21st to June 21st
Cancer June 22nd to July 22nd
Leo July 23rd to August 22nd
Virgo August 23rd- Day
Sagittarius November 23rd-December 21st
Capricorn December 22nd-January 19th
Aquarius January 2th-February 18th
Pisces February 19th-March 2th
V. The birthday circle (Lunar calendar &; Gregorian calendar)
January, February, March, April
May, June, July, August
September, October, November and December
VI. Code number label
(precision promotion)
VII. Local foreign
significance: accurately invite customers to participate in online and offline activities and do not disturb fans effectively
within three kilometers
three kilometers away
fans in the same city
foreign fans
VIII. Fans pay attention to
Pay attention to new
activities
IX. Group label of each event
Customer label of transaction
Label of participating in the event
Fan WeChat comment name
Store number Fan comment name standard
Shopping guide name abbreviation+Customer name+VIP
+First time card application or purchase time
Personal work number Fan comment name standard
1. Old customer: Customer name+Apple category+First time. New customer: customer's name+Apple category+referrer
Description of micro-letter
Description of fans (1-5 required, supplemented on 6-11)
1. Consumption details
2. Date of birthday
3. Body shape
4. Height
5. Skin type
. Statistical analysis is carried out from the original data to get the fact label, then modeling analysis is carried out to get the model label, and then model prediction is carried out.
If you want to know and explore the world of new clothing retail wgdx131452, you are welcome to exchange and learn. As a new clothing retail practitioner, Yige must know everything.