The traffic brought by search engines Google, Yahoo and Baidu is very obvious. The easiest way is to log in manually.

But if you want to get a good ranking, you have to pay a certain fee. The charging methods include: fixed ranking, bidding ranking, etc.

If you don't want to spend money and try to get a better ranking, then you need to optimize your website according to the characteristics of each search engine, do some detailed design, content typesetting design and so on.

2. Log on to the navigation website

For a website with little traffic and low popularity, navigation websites can bring you more traffic than search engines.

3. Friendly links

Friendly links can bring a steady flow of visitors to the website. In addition, it also helps the website rank in search engines such as Google.

Friendship link in principle: it is best to connect some well-known websites with higher traffic than yourself; Thirdly, it is a website that supplements its own content. Similarly, it is easy to form competition and is generally not considered.

4. Online advertising

Although online advertising costs money, the traffic it brings to the website is very objective, but how to spend the least money and get the best results requires a lot of skills.

1) Low cost and high return.

How can we achieve this effect? First, you need to judge what kind of goals you need to achieve. If you want to gain popularity, then choose Sina and Sohu. If you just want traffic, filter out these media sites because their prices are too high. So what kind of website do you choose as the media? A little-known website has a lot of traffic. At present, although many personal websites are not well-known, the traffic is particularly large, and advertising on them is generally not expensive. For e-commerce websites, commissions can also be paid to small websites according to the transaction amount of orders, which can save advertising expenses.

2) High cost and high profit.

This income is not traffic, but income. For a commercial website, the quality of passenger flow is as important as the flow of passenger flow. The media chosen for this kind of advertisement is very particular. First of all, you should know who your potential customers are and what their habits are, and then find websites with high frequency of their appearance to advertise. It may be more expensive, but it brings you higher customer quality, so it brings you higher income. For commercial websites, high-quality passenger flow is very important, and advertising must be targeted.

5, mail advertising

Be careful not to send spam, otherwise the effect will be counterproductive and will cause resentment among netizens. The best way is to send it to registered users, so that customers can understand the website dynamics and keep their attention on the website, but remember to put the "unsubscribe" option in an eye-catching position.

6. Viral marketing strategy

Viral marketing mainly uses mutual benefit to let netizens help them publicize and create a virus-like effect.

Common methods:

1) Free service (free email, free blog, e-book download, etc. )

2) Interesting pages (such as signature bricks popular at the end of 2004)

7, BBS forum community publicity

Posting messages in various related forums and establishing signature files, although the effect is not obvious, is free after all.

8. Event marketing

Make rational use of the media to do event marketing, activity promotion and soft writing to create momentum and attract attention.

9. Take advantage of the situation

Ebay, Taobao and Paipai can be used in the early stage of website development, but their popularity is not good, so they can smoothly transfer customers to their own websites. The shopping mall of the portal website can be ignored. First, it charges too much. Second, although its traffic is large, there are not many effective customers. In short, the price/performance ratio is really poor.

10 customer relationship management

The best way to promote a website is word of mouth. How to get netizens who see your website to help you promote it? The most basic thing is to do it yourself, four words: product+service.