Taobao promotion scheme name, Taobao promotion scheme name how to change?
Where can I change my name?
1. After the right page of "I want to promote" in the market segment center is refreshed, select Taobao Direct Marketing.
In the main interface of the through train, select "Promotion" above and pull it to the bottom of the page to find the existing plan.
Finally, you can change the name of this plan.
The title must be clear, concise and direct, and the advantages of the product can be seen at a glance. It can be seen that the buyer knows the goods to a large extent through the title, and the title is also the most eye-catching, so the title must be the most direct, simple and clear, such as the characteristics, quality, promotion methods and price advantages of the product itself.
Well, the platform is actually taboo to exaggerate, so we should seek truth from facts, so I will give you a suggestion: product name+selling point. The title of the baby shop and the title of the through train are independent and very different, so we should seriously study the following skills of the through train title!
(1) Introduce products, not stores. If the information about the store appears at this time, the buyer is either not interested and nobody orders it, or he can enter it at will and have a look at it casually, and the click is invalid.
(2) only emphasize one selling point. Don't list too many product names. A product name+a selling point is the simplest. There are too many commodity names, covering a wide range, which makes many buyers mistakenly think that there is everything in the store, so they click on the advertisement to see it. However, not all buyers will continue to look for goods from the baby page to the store.
(3) Text classification of information points, and pay attention to sentence breaks: make the title easy for buyers to read. In order to make the title read more like a fluent sentence, use punctuation marks or spaces appropriately instead of using complex phrases without any pause.
Highlight the most important selling point of the product in the title and express it clearly. If the baby is more than one point, it is not clear to express it with only 30 words. At this time, the most important selling point is needed. Don't put everything that isn't selected in. Please determine the most recommended selling point according to our actual situation.
If you need to modify the name of the promotion plan, you can directly find the through train in the marketing center to find your current plan, which is very convenient to edit and modify. Of course, changing the name of the plan is sometimes convenient for everyone to manage and make.