165438+October 4th, 2003
Apartment carnival night
————————— Organizer: South China Federation of Farmers' Associations
———————— Organizer: Huanong Public Relations Association.
———————— Co-organizer: Huanong Guitar and Dance Association.
———————————— Sponsor:
Activity plan book directory:
1. Introduction
2. Market analysis
3. Introduction of activities
4. Working face
5. Publicity plan
6. Merchant Compensation Scheme
7. Budget
I. Introduction
As the spokesmen of youth, college students are always full of youthful vitality and fanatical passion, and will definitely actively participate in large-scale activities that are novel and exciting, and devote themselves wholeheartedly to them. This kind of activity will certainly improve the popularity of the host association, and at the same time, it will also enable the sponsored businesses to achieve the best publicity effect they want, so that everyone can have a bumper harvest. This year 1 1 month is the best time for activities, product promotion and image planning. Because freshmen's college life is on the right track, everything is going smoothly, and their homework this month is less than other months, so they will have more time to organize and participate in activities, not to mention that the school's activity month is completely open and very active at this time. In this golden month of publicity, which organization takes the lead in planning creative activities can establish a good public image among freshmen, and which company has done the most effective publicity this month can establish a stable apartment brand and occupy this big market with more than 20,000 people faster. Therefore, as the most prestigious association of agricultural students in China, how can the public relations association miss such a golden opportunity? ! So my association carefully planned this apartment carnival night party! The planning of this activity is not only based on the summary of the successful Christmas party held last year, but also passed the analysis and discussion of the preparatory Committee of the All Public Relations Association, which is very authoritative. In addition, this activity is the most distinctive signboard activity of Huanong Public Relations Association, and it is also the highlight of this school year. Therefore, it has been highly valued by official organizations such as the Youth League Committee and the Federation of Associations, and has given strong support and cooperation. In addition, this activity also received the help and participation of various brother associations, student organizations, foreign school groups and special guests. At that time, the participants of the activity will feel refreshed and excited; Let sponsors enjoy the fun of low investment and high return. Huanong Public Relations Association will also fight for this!
2. Market analysis (advantages of investing in university activities)
1. Compared with TV, newspapers and periodicals, school publicity has a good cost performance, and the best publicity effect can be achieved with the least funds.
2. The school consumption area is concentrated, with strong pertinence, and the product brand is easy to be deeply rooted in the hearts of the people. Among them, college students, as modern youth, like to pursue fresh, exciting, romantic fashion activities that can show their individuality and express themselves. If merchants can promote the party in this exciting and wild activity, the effect can be imagined.
Because there are new students every year, if conditions permit, merchants can also establish long-term friendly and cooperative relations with our public relations association. For example, planning a Christmas party every year will deepen the popularity of merchants inside and outside the apartment, and even go to Shipai University, which is of great significance in the long run!
4. Convenient application for activities: Merchants must go through a series of applications to engage in publicity or promotion activities in apartments and colleges. Through the cooperation with our public relations association, your company can be recognized by the school conveniently and quickly, and get the strong cooperation and cooperation of all departments of our association.
5. Efficient and cheap publicity: In the past school activities, we have accumulated a lot of publicity experience, and the strong publicity network of the school can achieve good publicity results in a short time. And there are enough human resources to complete publicity activities for your company!
6. More than 20,000 people will know about this activity, and at least 500 people will be able to enter the venue (too many people are not allowed to enter due to space restrictions), and it will be widely circulated in Wushan School District.
7. If this kind of activity can be successfully held again, our Huanong Public Relations Association will push Guangzhou universities to plan a larger Christmas party next Christmas, and its grand occasion will be unprecedented. As a key lens, this activity has far-reaching significance and unlimited business opportunities!
Three. Activity introduction
1. Purpose of the activity:
This activity is a large-scale characteristic activity based on enriching apartment culture, invigorating campus atmosphere and improving the enthusiasm of members.
2. Organization:
Organizer: South China Agricultural University Association
Organizer: Public Relations Association of South China Agricultural University
Co-organizers: Guitar Association and Dance Association of South China Agricultural University.
Sponsor:
3. Activity time:
2003-11-16, 7: 30 pm-10: 50.
4. Location:
Wushan college student apartment canteen on the third floor
5. Website layout:
Stair (Seal) Chat 4 (Work)
Chat 1 audience 1
Main stage sound
Control of cargo reserves
Two views on chatting (ticket purchase) in non-member admission area
Zhong 2 machinery
Audience in Member Admission Zone 3
Chat 3
Menkou 1 Menkou 2 Store
6. Activities:
The details of the day's activities were planned by the board of directors. The board of directors had detailed plans there, but it was not announced until after the activities were carried out. As for the activity flow, please refer to Work Plan 7. Activity process ".
Four. working face
1. Application for approval:
Complete the planning approval and site selection application before June 6, 2003 (the secretariat is responsible).
Looking for cooperative organizations
Implement cooperative institutions and cooperative projects before June, 2003 1 65438+1October1(the president is responsible).
Looking for sponsors
Ensure the sponsorship before June 2003 165438+ 10/3 (responsible for the external relations department).
Invite guests
Ensure the guest status before June 165438+ 10/3, 2003 (the secretariat is responsible).
5. Reserve fund
Prepare materials and money before June165438+1October 65438+May 2003. Including: sponsoring funds, applying for funds and collecting tickets. (Finance Department is responsible)
6. Site layout
On the day of the activity, the organization department and the human resources department are responsible.
7. Activity process
Time content remarks
12: 30 The division of labor at the layout site should be fine and efficient.
17: 00 Eat and rest and pay attention to the protection of props and food.
/kloc-clear the site at 0/8: 30 to ensure that all non-staff members leave.
19: 20 Directors should pay attention to the scheduling of their posts.
19: 30 Members, guests and non-members will enter the venue and queue up in an orderly manner to prevent crowding and evasion of inspection.
19: 30 quick gift exchange, orderly queue dancing.
At 20: 00, the host appeared, made an opening speech, introduced the guests, introduced the program and the environment, and made a surprising speech.
At 20: 10, the president delivered a speech and announced the opening with boldness and passion.
20: 20 game 1 matching game
20; Hurry up and prepare for Jixie's performance.
20: 50 Second Match Game
2 1: 10 Dance Association performed two dances.
2 1: 20 dance the national standard and teach the dance on the spot.
2 1: 35 Match Game 3
2 1: 55 Pay attention to electrical appliances when singing and dancing.
22: 20 chorus to prevent confusion
Give gifts at 22: 30, and be careful of the crowd.
Step on the balloon at 22: 40 and pay attention to the electrical appliances.
At 22: 50, the director's activities were happy in the end.
23: 20 Clean up the site from beginning to end.
8. Division of labor
Human resources department.
9. Clean up the site
All directors are responsible for
Verb (abbreviation for verb) publicity plan
Description of the influence of time and frequency in the project
Online publicity has set up a column or a lot of "irrigation" on the following websites:
HKCSS home page community home page
Hongmantang website
Student apartment forum
BBS of other universities
65438+ 0-2 weeks before the party; Step by step; The follow-up report of the party will greatly enhance the company's image with the help of the power of the network, which will not only let everyone in Huanong Campus and student apartments know about the company's products, but also spread the wide network to the whole world! Huanong Hongmantang website is one of the most famous websites in Guangzhou universities, and the student apartment forum is the most popular website for apartment students. The website is completely free for apartment students.
Huanong Radio Station: Three days before the column party, we made great efforts to promote it from all angles of campus media twice a day, which lasted for a long time, making the process of this activity deeply rooted in the hearts of the people, and at the same time, the brand image of our company will affect the whole Huanong and apartment! It is suggested that the company bring its own 1~2 minutes to record the program and broadcast it exclusively on Huanong Radio. And has prepared all relevant materials for publishing and typesetting.
Banners are hung in the teaching aisle and apartment aisle one week before the party. It is clear at a glance that the company cannot apply for hanging banners in its own name for a long time.
Voice of Publishing Association: The Journal of China Agriculture Association will remain forever after the special issue of the party for one week, and every freshman will know something about it. Social Voice Association is one of the well-known publications of Huanong University.
Poster posters are posted in all the publicity columns of the school, full of passion and vitality, fresh and elegant, and can reflect the interests of sponsors while ensuring the publicity of related activities. The bulletin boards of Huanong University and student apartments were posted twice a week before the party. Located on the road with a large population and floating population inside and outside the school, and in the dormitory area, it is suggested that the company participate in the design of posters and leaflets and make them by itself, so as to achieve the best and most comprehensive publicity effect for the company.
Leaflets are distributed to every dormitory in every dormitory area.
Front of the restaurant
Send it to the dormitory three days before the party in the teaching building; Distribute leaflets twice in the previous week. The image of the issuing company will be in close contact with everyone. Leaflets can be distributed together with the leaflets of the merchants.
The exhibition board is published in the apartment canteen a week before the party and the party of Sanjiao, and its updated position is conspicuous every day, which is not affected by any other organization's propaganda. The Committee is wholly owned by the public relations association.
With the progress of school publicity, the publicity of other schools will also be carried out simultaneously. Posters will be posted on the main publicity column of the Brother University and leaflets will be distributed to its students. About a week before the event, we will publicize the company's image to Shipai School and Guangzhou University. This activity will show all schools the elegance of our association and the brand image of our company.
The product exhibition will be held in the exhibition venue outside the event venue. On the day of the small-scale exhibition of the company's products, the company's products will be displayed to attract the attention of people and passers-by in the school. It is suggested that the company prepare audio-visual products with company characteristics for live broadcast to achieve the best effect.
Shpw Huashan Dining Hall was introduced on the spot and three days before the dining time at the entrance of the apartment dining hall. The publicity effect was good and the image was vivid, especially when handsome guys sang and beautiful and sexy girls sent orders. This method has proved to be extraordinary.
Intransitive verb merchant compensation scheme
Remarks on the form of names
The activity of naming rights can be named "Apartment Carnival Night". You need more than half of the total sponsorship to have naming rights.
Leaflets: A company appears as a sponsor or distributes company leaflets at the same time. Projects can be independent.
Brochure promotion If the company has a new brochure, it can help distribute it and be provided by the merchants themselves.
Poster poster shows the business as a sponsor and can be printed with the company logo. Merchants can also design their own.
If there is a Yi Labao Association, the promotion merchants in Yi Labao can help arrange it on the day of the event, which will be designed and provided by the merchants themselves.
The exhibition board can put up some sponsors' own 1-2 posters. This board of directors is not influenced by the propaganda of other organizations.
Posters and posters of sponsors are arranged by our association to be posted in the publicity columns of schools and apartments and updated every two or three times.
Banner publicity, apartments, school corridors can be hung with banners with business characteristics, not too commercial.
Balloon banners can be hung in apartments and school aisles, which have merchant characteristics and cannot be commercialized.
The website report promoting this activity can be integrated into the company culture, and it is best for businesses to have electronic materials.
The radio station can publicize the company information, which can be broadcast in the school radio column, and some publicity funds need to be charged.
Live shows can introduce sponsors on the spot and ask merchants to provide some physical objects and materials.
The follow-up report of The Voice of Publishing House has the historical value of publication and publicity.
Prize promotion prizes are sponsored by the company, and designs can also be printed across regions.
The products of the product promotion company can be used as the only designated products for this event, and the sponsored products must meet the needs of the venue.
Staff supplies, propagandists can wear clothes printed with corporate logo to work, and on-site props can be sponsored across all activities of the association this semester.
Two days before the publicity activity and on the day of the activity, you can set up a point to receive students' consultation to introduce your company. It's best to give the consultant some money in return.
On the day of the promotion, the promotion can be carried out on site, and some venue fees will be charged.
On-site publicity evening can be decorated with props printed with merchant characteristics, or you can do some small games with company characteristics.
Guest Speech Your company can send representatives to participate in our activities, and you can speak on stage as a guest during the activities, preferably at the beginning or in the middle.
In the on-site thank-you activity, the company name appears in the form of oral thank-you, and the host, performers and players publicize the slogans and slogans of the merchants. The effect is very obvious.
The questionnaire survey can be conducted at the information desk on the day of the questionnaire survey, and it is best to have a lucky draw.
If necessary, major media in Guangzhou can be invited to interview. You must sponsor a large sum of money.
After the event, the image planning company can discuss and cooperate to plan an image show. Both inside and outside the school, but the cost is extra.
Product agent Your products can be represented by Feng Yun Studio for a long time.
Seven. budget
Description of project quantity, unit price and total amount
20 large hand-made posters 5 yuan 100 Yuan, which can be provided by the company.
20,000 leaflets, 0.06 yuan 1200 yuan folded leaflets, strive for beauty and can be used as publicity for the company and this event. Print a number on it and draw a lottery before the event.
The exhibition board is free of charge and belongs to the association.
There are publicity columns 10 free schools, but if they are too commercialized, they will charge money.
800 admission tickets, 0.05 yuan 40 yuan, each with a different style.
Manuals provided by the company
Yi Labao is provided by the company.
Two banners, 64 yuan 128 yuan, one in the apartment and one in the school.
Radio Station 120 yuan three days, twice a day.
Website 100 yuan for at least one week.
The venue fee is 2 for 200 yuan and 400 yuan, one for the event site and the other for publicity.
Photo photography 8 tubes of 80 yuan 640 yuan include film, battery, exposure and re-exposure.
Digital photography 100 yuan including battery
1 set of audio equipment for one day in 200 yuan.
Props 100 yuan includes makeup, games, performances, etc.
50 yuan includes transparent glue, plastic thread, scissors, etc.
50 prizes 2-5 yuan 200 yuan winners and guests
The staff drank water for dinner that day100 500 yuan, 5 yuan.
Candle 100 0.2 yuan 20 yuan is more durable.
Paper plate 200 0. 1 yuan 20 yuan food.
Food can also be provided by 500 yuan merchants (melon seeds, peanuts, fruits, etc.). )
Lift-off balloon 1 500 yuan 500 yuan can be considered.
Glow sticks 1000 0.25 Yuan 250 yuan can be replaced by balloons, whistles, color jets and other items.
800 drinks 1 yuan can also be provided by 800 yuan merchants.
A total of 5968 yuan
Supplementary sponsorship scheme:
(1) Exclusive sponsorship
Exclusive sponsorship has the naming right of the event and all compensation schemes of the merchants.
(2) A number of co-sponsors (consider 3-5 sponsors, each of which is about 2,000 yuan) can get the naming right, and other sponsors appear in the event as acknowledgment units. Enjoy the terms of some merchant compensation plans, depending on the amount of funds sponsored.
(3) Merchants can choose their own publicity methods, and different publicity methods sponsor different funds and objects. Merchants can also provide their own solutions to us. If it is a win-win effect. We are happy to accept it.
In addition to sponsorship funds, enterprises can also consider in-kind sponsorship, such as gifts for sponsorship activities. Provide souvenirs of your company to those who enter the venue. If it is food, the beverage company can sponsor the food and drinks needed for the event.
This "novel form, strong lineup, wide audience, wonderful program and huge scale" activity is really the best in China and will definitely bring unexpected publicity effects and business opportunities to businesses.
The Public Relations Association of South China Agricultural University has the final right to interpret this activity.
public relation association of scau
2003- 10-28 to 2003- 16
Signature of President: Guo138 * * * * * * *
Contact person:
Contact information:
Appendix 1: Brief introduction of South China Agricultural University and Wushan Student Apartment;
South China Agricultural University is the largest university in South China and one of the key universities under the national "2 1 1 project". There are more than 30,000 students, including undergraduate students10.5 million and graduate students 3,000. Wushan Student Apartment is a living community dominated by college students, with14,000 college students from South China University of Technology, South China Normal University and Guanggong University. Most of them are freshmen, a very active group and a huge consumer group. For this group of people with similar ages and hobbies, they all have such consumption characteristics:
(1) The range of consumer groups is concentrated, with strong pertinence and large consumption.
(2) It is easily influenced by the surrounding environment and easy to guide consumption.
(3) It is easy to form a tidal current and radiate to the periphery quickly.
(4) Strong ability to accept, especially the ability to accept new things.
Appendix II: Public Relations Association of South China Agricultural University
Public relations association is a student association with the most strength and development potential, and it is also an activity planning organization full of vitality and continuous pursuit of Excellence. Huanong Public Relations Association is the largest association in Huanong, with more than 500 members in the last session and great influence in Huanong University. Last school year, PR Association I * * held more than 20 activities of different scales, reached cooperation with dozens of companies, and * * * received more than 20,000 yuan in sponsorship funds. Last year, the South China Agricultural Workers' Association held activities sponsored by merchants, such as "Christmas party in a unified greenhouse", "double-decked colorful show" and "drinking fragrant snow radix isatidis to prevent SARS", which achieved great influence and publicity effect in Wushan student apartment and South China Agricultural University campus, and also exceeded the publicity plan required by the company. The ability and creativity of the main members of the public relations association have been highly affirmed and praised by the merchants. With the help of the influence of Huanong Public Relations Association, it will certainly achieve good publicity results for sponsors. This academic year, PR Association will inherit the fine tradition, strengthen housekeeping, strengthen cooperation with companies and sister institutions, and maintain a strong momentum, benefiting both members and companies.
Appendix III: Feng Yun Studio.
Feng Yun Studio is an informal student organization established in March 2003, and its members are all excellent student cadres. The organization is composed of students spontaneously and does not belong to any school. The aim of Feng Yun's studio is to serve students, publicize for businesses, occupy the market and gain benefits. The main mode of operation is: Feng Yun cooperates with various companies to obtain the first agency right of goods and services owned by the company. At present, we have established cooperative partnerships with color photography group, CIGNO Technology Co., Ltd., Didi. com, Bajing Printing Company, Desheng Electric and many other companies. It also brought a lot of profits to the merchants. Then sell or serve the products to students at a price lower than the market price. The main office of Feng Yun Studio is located in South China Agricultural University, and now it has set up branches in Shenzhen University, Shenzhen Vocational College and Zhuhai Campus of Sun Yat-sen University. It is roughly estimated that sub-studios can be set up in the following schools (Jinan University, South China Normal University, Guangdong University of Technology, South China University of Technology) next semester.
Although Feng Yun Studio was established not long ago, it is composed of excellent senior student cadres, so Feng Yun Studio is very familiar with the needs of students. Feng Yun Studio comes from students and has enough experience in how to use propaganda means among students and how to gain their trust. Moreover, the staff of Feng Yun Studio come from various college students' organizations and enjoy high prestige, which has great influence both inside and outside the school. Thirdly, Feng Yun Studio understands the activities of students inside and outside the school, which can provide a good platform for businesses to engage in activities and publicity in major schools. It is also beneficial for businesses to occupy the college student market. With the full support of Feng Yun's studio, as long as merchants sponsor this activity, they can jointly promote it in many colleges and universities at the same time and even attract media reports.
Appendix IV: Organizations with Good Cooperation Relations
(1) Public Relations Association of South China University of Technology
(2) University Town of South China Normal University, Public Relations Association.
(3) Sun Yat-sen University Public Relations Association
(4) Guangdong Business School Public Relations Association
(6) Guangdong University of Foreign Studies Public Relations Association
(5) Jinan University Student Union
(6) Shenzhen University Association
(7) Shenzhen Higher Vocational College Love Society
(9) Dance Association of South China Agricultural University
(10) Guitar Association of South China Agricultural University
public relation association of scau
About drawing sponsorship guidance materials
1. Be familiar with your school and your club.
2. Collect information about recent activities inside and outside the school. By collecting this information, you can know which companies are interested and which companies are not.
3. After locking the company, first have a preliminary understanding of the company and seek topics and cooperation points.
4. Prepare more materials before departure, which can be the good side of similar activities in the school or some historical classics of the association.
5. Choose a good partner, and it is best to sponsor in groups of 2-3 people at a time, with men and women matching. Division of labor: who takes notes, who explains and who answers questions.
6. Choose a good route, specify the company address (it is best to go to multiple places at a time), and make an appointment with the person in charge of the company by phone first.
7. Go out and get sponsorship. Besides sponsorship, your actions and actions represent the image of the association, so pay attention to your words, deeds and clothes.
8. The biggest wealth of sponsorship is not that Labrador is sponsored, but that you can get in touch with a company or even the top management of a company. Understand their operation and thinking. Then turn it into your experience and wealth.
References:
http://www.tianpu.org/plan/action/al4 14 14.html