The program list of the 2023 Tmall Double 11 Surprise Night is as follows:
1. "Easy with Beauty", guest performers: Zhang Hanyun, Li Sidani, Wang Feifei, chipu Zhifu.
2. "Hua Xin" and "I Like You", guest performers: Zhou Huajian, Times Youth League - Ma Jiaqi, Song Yaxuan, Zhang Zhenyuan.
3. "Swords Like Dreams" and "Is There Such a Song", guest performer: Zhou Huajian.
4. "The Law of All Things Blooming" and "Flying Butterflies", guest performer: Da Zhangwei.
5. "Let the heavy rain fall", guest performer: Wang Sulong.
6. "Crazy in love", "My boo" and "Ding Ding Dang Dang", guest performers: Cai Guoqing and Xue Jiayan.
7. "The Mountains Are Like Yesterday", "Quicksand", "Flow" and "Where Is Happiness", performing guests: Group 0713: Chen Chusheng, Su Xing, Wang Zhengliang.
8. "My Beauty", guest performers: Huang Qishan, Ai Re.
9. "Longli Electric Wire", guest performers: Cheng Lei, Li Yunrui, Gao Hanyu, Fan Shiqi.
10. "Phoenix Emperor", "Time", "Night Dance" and "World Game", guest performers: Gong Linna, Su Yunying, Huang Ling.
11. "The Wind Rises When I Miss You", guest performer: Shan Yichun.
12. "Soy Milk Fritters", "Cappuccino", "I Eat Fried Chicken in People's Square", "Hot Pot Refreshing" and "Mojito", guest performers: Huang Xiaoming, Guan Xiaotong, Shen Mengchen, Yao Anna, Zhang Wanqing.
13. "Lady Luxury" and "Freedom", guest performer: Phoenix Legend.
14. "Up to me" and "Sister is So Beautiful", guest performers: Song Qian, Times Youth League - Ding Chengxin, Liu Yaowen, Yan Haoxiang, He Junlin.
15. "Sea of ??Time" and "Dream Man", guest performer: Zhou Shen.
16. "Miss Bihua", guest performers: Meng Ziyi, Cai Wenjing, Wu Jinyan, Deng Enxi.
17. "Backpack", "Celery" and "Happiness First", guest performers: Su Youpeng and Lin Zhiying.
18. "Otherwise we will be like this for ten thousand years", guest performer: Luo Yunxi.
19. "Respect Yourself for No One", guest performers: Hu Yanbin, Ma Boqian.
20. "Dreams Never Fall in the Rainforest" and "Flowers and Boys", guest performers: Liu Tao, Qin Lan, Xin Zhilei, Wang Chenyi, Wang Zihao.
21. "Just above the Rivers and Lakes" and "Drunken by a Pot of Lotus", guest performers: Cheng Yi, Xiao Shunyao, Wang Herun, Yan Yidan.
22. "Happy Song", guest performer: Xie Na.
23. "No Regrets" and "Li Bai", guest performer: Li Ronghao.
24. "Airplane Mode" and "Light the Bonfire at the End of the Galaxy", guest performer: Hua Chenyu.
25. "The Building Outside the Building", guest performer: Times Youth Troupe.
26. "Because of You", "Next Love", "The Most Familiar Stranger" and "Love Is Not Wrong", guest performer: Elva Hsiao.
27. "Jiulizhuang Talent Center" "The Shy Rose Blooms Quietly", guest performer: Yi Yang Qianxi.
The value of Tmall Double Eleven Party is reflected:
1. Commercial value: Tmall Double Eleven Party is one of the largest e-commerce shopping festivals in China. Through the live broadcast of the party and promotion, attracting a large number of consumers to participate in shopping activities and creating huge sales. Various promotional activities and coupons and other marketing methods at the party stimulated consumers' desire to purchase and promoted the development of the e-commerce industry.
2. Brand value: Tmall’s Double Eleven Gala invited many well-known brands and celebrity guests to participate in the performance. Through cooperation with these brands and celebrities, the brand’s popularity and influence were enhanced. The brand promotion and product display at the party created a good image for the brand and attracted more consumers' attention and recognition.
3. Cultural value: Tmall Double Eleven Party is not only a commercial event, but also a cultural feast. The singing and dancing performances, music performances, drama performances and other programs in the party demonstrated the combination of traditional Chinese culture and modern art, enriching people's cultural life. At the same time, the party also provided a platform for young artists to showcase their talents and promoted the development of the cultural and creative industries.