Nine secrets of being a real estate marketing director \x0d\x0d\ Secret 1: Be a few treasures \ x0d \ No matter whether you are in charge of projects, regional companies or national business, you should be a few treasures for the annual indicators, quarterly indicators and monthly indicators of the projects you are in charge of, the stock of project value, the signing progress, the use of expenses and the market performance of competing products. It is a marketing director's housekeeping skill to build a clear network in our brain and classify and store it according to analogy. For those who still call, check the form temporarily, or directly ask the sales director of the following personnel to explain that their work is not in place at all. \x0d\ Secret 2: I often think about whether the stage of a project in a region is normal, what problems exist at present, whether these problems play a key role in the smooth development of the whole project, whether the ways and means to solve these problems are correct, what resources need to be allocated, and how effective the actual problems are. The marketing director should have a clear idea. \x0d\ In a large number of complicated and disorderly information, it takes experience to find the correct path to solve the problem. In the process of solving problems, when to solve those problems is a management art, and the thinking structure, resource allocation ability and execution ability of solving problems are the embodiment of the strength of marketing director. \x0d\ If you want to do it well, you must go all out. An excellent marketing director must always consider the project. As a boss, how do you see your marketing director distracted by eating, chatting and wandering around and suddenly make a phone call? You must forgive him. The marketing director is a comprehensive mental worker. \x0d\ Secret 3: Various data reports of projects with strong hands-on ability \x0d\ Report to leaders at all levels, various PPT meetings, various media, various articles, various activities, various circle of friends, as well as speeches, negotiations, visits and temporary meetings. It is not easy to be perfect. If the marketing director doesn't answer your phone, return your message, participate in WeChat chat and get together occasionally, don't blame him. The marketing director is also a manual worker. \x0d\ Secret 4: Strong team fighting capacity \x0d\ Marketing director is like a general who leads troops to fight. There are always some reasons why you want your salespeople to really follow you. \x0d\ Salespeople actually have both a simple side and a complicated side. Simply put, you should respect him; It's complicated. How can I put it? The needs of salespeople are varied, but they change with time. An excellent marketing director should have a good classification. Those people should know what their important needs are, whether they need material rewards, promotion or other things. Only in this way, the sales staff will be willing to cooperate with you, and will sincerely cooperate with you! Of course, you can't just talk about it. After a long time, it will be exposed, so we can't rest assured, so everyone doesn't know! \x0d\ Tip 5: Kindness does not lead troops \x0d\ Customers are the only people worthy of our favor, and others are out of the question. \x0d\ The sales team is an army, and it is going to fight. After work, yes, but once on the battlefield, everyone must obey orders. If it can't complete the order, it means military law. \x0d\ The same is true for suppliers. Since you have come to provide me with products or services, you should do it well. You can't just say you can do it. You should have high standards and strict requirements. So teammates are better. \x0d\ The criticism of the criticism, the praise of the praise. These are just some management methods, but choosing the right time and when to scold is a management art. It is normal for the marketing director to swear, and it is also common to eat and drink after swearing. \x0d\ Tip 6: Know how to say no \x0d\ In the management of a company, there are always some things that cannot be considered. For example, the task does not match the value of goods, the cost does not match the quality, and the cost does not match the index. You won the first place in a region, and it turned out that the indicators given by the company were less than half completed, and you all vomited blood, and finally found that the assessment was the last one. At this time, we should dare to say no and tell the leaders the actual situation. After all, leaders will inevitably make mistakes. This kind of saying no is also responsible for the work. \x0d\ Tip 7: Take the lead in setting an example \x0d\ Marketing director is to solve the problem and take responsibility. Make plans, allocate resources, organize mobilization and achieve goals. Don't interfere too much as long as things go according to plan. If the indicators are not up to standard, the progress is delayed, the team morale is low, the market competition is fierce, and there is an emergency, you go. The marketing director is responsible. Only by solving difficult problems and dealing with complex situations can the value of marketing director be reflected. \x0d\ Tip 8: Work and rest are combined \x0d\ The evaluation criteria of marketing directors never matter how many classes are added or how many meetings are held. For the company, what we need is a marketing director who can solve problems. And solving problems requires a good mental state. Therefore, the combination of work and rest is the work of an excellent marketing director. Only by having a good rest can we work better. \x0d\ Tip 9: Persevere \x0d\ The marketing director solves problems, so two-thirds of the marketing director's work is unplanned, and most of them are emergencies. When there are problems and difficulties, you need to step forward. Some problems may not be solved for a while. At this time, you need to test your perseverance. When a problem arises, we must face it squarely. If you don't solve the problem, the problem will solve you. \x0d\ I hope I can help you and adopt it. Thank you.