E-commerce is a new type of commercial trade activity. It is different from traditional commercial trade activities. It is mainly conducted in the form of electronic transactions, and the legal issues involved are also different. Therefore, the following will introduce to you the legal and regulatory issues involved in e-commerce and their related knowledge, hoping to help everyone solve the corresponding problems. 1. What legal and regulatory issues are involved in e-commerce (1) Basic rules of electronic transactions. Participants in e-commerce, including enterprises, consumers, financial institutions and network service providers, must establish a set of business rules that are mutually abidable, and such rules must be confirmed by the laws of various countries. These rules include: the establishment of e-commerce contracts, the time and place of their effectiveness, the evidentiary validity of e-commerce documents, the written form requirements for e-commerce and the certification of electronic signatures, dispute resolution methods, and jurisdictional issues in e-commerce disputes. (2) Intellectual property protection in e-commerce. E-commerce inevitably involves intellectual property issues. Sellers hope that their intellectual property rights will not be plagiarized, and buyers do not want to buy fake and shoddy products. E-commerce activities involve many issues such as domain names, computer software, copyrights, trademarks, etc. These issues cannot be adequately and effectively protected simply by relying on encryption and other technical means. A comprehensive legal framework must be established to provide rights holders with physical and Dual legal basis for the procedure. (3) E-commerce taxation. The virtual characteristics, multinationality, mobility and paperless characteristics of e-commerce make tax jurisdiction established by various countries based on the territorial and personal principles face challenges. At the same time, the differences between e-commerce methods and traditional business methods have had a huge impact on tax concepts and theories such as tax subjects, objects, tax links, and localities. (4) Protect privacy. E-commerce must not only ensure information disclosure and free flow, but also prevent the abuse of personal information. Therefore, it is necessary to regulate the collection, processing, storage and use of personal information by product and service suppliers and network service providers to prevent privacy issues from affecting the healthy development of e-commerce. (5) Ensure transaction security. To ensure the security of e-commerce, in addition to establishing complete technical measures such as encryption and decryption systems, legislation must also be introduced to ensure smooth communication networks, the security of information systems, ensure the authenticity and confidentiality of information, and prevent illegal modifications. Such as formulating laws and regulations to prevent and punish computer hacker attacks, the creation and spread of computer viruses, etc. 2. Application characteristics of e-commerce The characteristics of e-commerce can be summarized into the following points: business, service, integration, scalability, security, and coordination. (1) Commerciality The most basic characteristic of e-commerce is commerciality, that is, providing services, means and opportunities for buying and selling transactions. Online shopping provides the convenience that customers need. Therefore, e-commerce is an opportunity for businesses of any size. In terms of business, e-commerce can expand the market and increase the number of customers; by connecting World Wide Web information to the database, companies can record every visit, sale, purchase form and purchase dynamics, as well as customer preferences for products, so that the company's direction You can collect these data to find out what products your customers most want to buy. (2) Serviceability In the e-commerce environment, customers are no longer limited by geography. As in the past, they are loyal patrons of a nearby store, and they no longer only focus on the lowest price. Therefore, service quality has become the key to business activities in a sense. Technological innovation has brought new results. World Wide Web applications enable enterprises to automatically handle business processes, and no longer emphasize the division of labor within the company as in the past. Nowadays, many enterprises can provide complete services to customers on the Internet, and the World Wide Web has acted as a catalyst in the improvement of such services. By moving the customer service process to the World Wide Web, companies enable customers to complete services that used to be more troublesome for them in a simpler way than in the past. For example, moving funds from a savings account to a checking account, checking a credit card's balance, recording shipping requests, and even searching for rare products can all be done in real time without leaving home. Obviously, the customer service provided by e-commerce has an obvious characteristic: convenience. This is not only true for customers, but also for businesses. Let's take a look at such an example.

Belgium's Serra Bank, through e-commerce, allows customers to deposit and withdraw capital accounts around the clock and quickly view information such as deposit interest rates and loan processes, which greatly improves service quality. (3) Integration E-commerce is an emerging product that uses a lot of new technologies, but it does not mean that the emergence of new technologies must lead to the death of old equipment. The real commercial value of the World Wide Web lies in coordinating new and old technologies so that users can more effectively utilize their existing resources and technologies and complete their tasks more effectively. The integration of e-commerce also lies in the integrity and unity of transaction processing. It can standardize the workflow of transaction processing and integrate manual operations and electronic information processing into an inseparable whole. This not only improves the utilization of manpower and material resources, but also improves the rigor of system operation. (4) Scalability For e-commerce to operate normally, its scalability must be ensured. There are millions of users on the World Wide Web, and transmission peaks occur from time to time. If a company is originally designed to handle 400,000 visits per day, but in fact there are 800,000, it must be equipped with an expanded server as soon as possible, otherwise the customer access speed will drop sharply, and thousands of times may even be rejected, which may bring huge profits. Profitable customer visits. For e-commerce, a scalable system is a stable system. If it can be expanded in time when peak conditions occur, the possibility of system congestion can be greatly reduced. In e-commerce, a restart that only takes 2 minutes can lead to the loss of a large number of customers, so scalability is extremely important. The usage rate of the official World Wide Web node of the 1998 Nagano Winter Olympics in Japan was the highest among Internet-based applications in history. In just 16 days, the node received nearly 650 million visits. Sports fans around the world send millions of messages directly to athletes through fan email nodes, and at the same time, more than 6 million transactions were completed. These astonishing figures show that as technology changes with each passing day, the scalability of e-commerce will not become a bottleneck. (5) Security For customers, no matter how attractive the items online are, if they are not sure about the security of the transaction, they will not dare to buy or sell online at all. This is especially true for transactions between enterprises. In e-commerce, security is a core issue that must be considered. Spoofing, eavesdropping, viruses and illegal intrusions are all threatening e-commerce, so the network is required to provide an end-to-end security solution, including encryption mechanisms, signature mechanisms, distributed security management, access control, firewalls, and secure World Wide Web servers. , anti-virus protection, etc. In order to help enterprises create and implement these solutions, many international companies have jointly carried out research on technical standards and solutions for secure electronic transactions, and published protocol standards such as SET (Secure Electronic Transactions) and SSL (Secure Socket Layer), so that enterprises can Establish a secure e-commerce environment. With the development of technology, the security of e-commerce will be enhanced accordingly, as the core technology of e-commerce. (6) Coordination Business activities are a coordination process, which requires coordination between employees and customers, producers, suppliers and business partners. In order to improve efficiency, many organizations provide interactive protocols on the basis of which e-commerce activities can be carried out. Traditional e-commerce solutions can enhance interactions within a company, and email is one of them. But that’s just a small part of the function of coordinating employee collaboration. By leveraging the World Wide Web to connect suppliers to customer order processing and processing them through a single supply channel, companies save time, eliminate paper hassles and increase efficiency. E-commerce is a quick and easy user information feedback tool with a friendly interface, through which decision makers can obtain high-value business intelligence, identify hidden business relationships and grasp future trends. As a result, they can make more creative and strategic decisions. 3. The impact of e-commerce on business management The impact of e-commerce on business management is mainly reflected in the following five aspects: 1. The impact of e-commerce on business management ideas. E-commerce has transcended the scope of products and technologies and has become the carrier of new management models. , promoting the innovation of management ideas. First of all, e-commerce breaks the geographical and time constraints, allowing enterprises to directly face the global allocation of resources, and enterprises need to establish a global concept. Secondly, e-commerce allows enterprises to directly face the world, which requires enterprises to establish a standardization concept.

Third, e-commerce has changed the way information is transmitted, allowing enterprises to achieve "zero time lag" in obtaining information and releasing information. Enterprises need to establish the concept of rapid innovation. Fourth, e-commerce has changed the concept of business operating elements, and companies must establish a concept of focusing on knowledge. 2. The impact of e-commerce on enterprise management methods and methods. With the rise and development of e-commerce, enterprises have achieved new breakthroughs in management methods and methods, and many traditional management methods and methods have been upgraded. In terms of production management, advanced management methods such as modern production processes, low-inventory production, and digital customized production have emerged. The application of e-commerce in the production process of enterprises can be based on the management information system (MIS) using computer-aided design and manufacturing (CAD/CAM) to establish a computer integrated manufacturing system (CIMS); it can be used in the development of a decision support system (DSS) ), implement planning and control through human-machine dialogue, and develop from material requirements planning (MRP) to manufacturing resource planning (MRP-II) and enterprise resource planning (ERP). These new production methods closely integrate information technology and production technology, upgrading traditional production methods. In terms of marketing, the greatest impact of e-commerce is the emergence of electronic marketing. Electronic marketing is a new marketing method with the help of Internet technology, which mainly includes Internet interactive marketing, Internet integrated marketing, Internet customized marketing, etc. Electronic marketing helps companies consider customer needs and corporate profits at the same time, and find marketing decisions that can maximize corporate interests and satisfy customer needs. The new international market operating environment requires companies to integrate customers into the entire marketing process and continuously communicate with customers throughout the marketing process. 3. The impact of e-commerce on enterprise management methods The greatest impact of e-commerce on enterprise management methods is the application of computers and networks. Computers are the basis of e-commerce and the basis for enterprises to modernize their management methods. The application of computers has greatly improved the efficiency of enterprises and achieved true "automation." The Internet has made e-commerce a reality, thus becoming the most advanced management tool for enterprises. Enterprises not only form internal networks to share information, but also communicate with external networks to form interconnected networks. By establishing its own website, an enterprise can make its business philosophy, business status, and product information available to anyone at any time, thereby increasing the "contact rate" between the enterprise and its customers. The application of various management software not only greatly saves the company's manpower and material resources, but also improves the company's operating efficiency. 4. The impact of e-commerce on enterprise organizational management. Traditional organizations are based on information circulation and control, as well as detailed division of labor. Whether it is linear, linear functional, or divisional, it is all top-down. vertical structure. Traditional organizations emphasize professional division of labor, sequential delivery, etc., which appear bloated and inefficient in the information age with the rapid development of e-commerce. The traditional enterprise organization with detailed division of labor can no longer meet the needs of the development of e-commerce. In the information age with increasingly fierce competition, e-commerce is changing the traditional organizational structure in a profound way and promoting the modernization of enterprise management organizations. This is also the purpose of enterprises to improve operational efficiency. , the inevitable result of participating in fierce market competition in order to have strong competitiveness. E-commerce is making enterprise organizations tend to have flat structures, decentralized decision-making, and virtualized operations. 5. The impact of e-commerce on enterprise talent management Talent is the core of enterprise management, and enterprises need different talents in different operating environments. In the era of the rapid rise of e-commerce, modern management talents are needed. Specifically, such talents need to be modern in at least the following three aspects. One is the conceptual aspect. The basis of the corporate concept is the concept of corporate management talents, so changing the corporate concept is ultimately to change the concept of corporate management talents. Modern management talents need to have global concepts and rapid innovation concepts, which are inevitable requirements for the large amount of information and fast transmission speed of e-commerce. The second is ability. Under the influence of e-commerce, business management has undergone corresponding changes and innovations in terms of organization, methods, means, etc., so this requires people to have not only corresponding professional knowledge, but also the knowledge to understand and use electronic networks , so that they can quickly understand, adapt to and enter the e-commerce environment, be able to skillfully operate and operate e-commerce activities, and have the ability to learn and progress from it. The third is professional ethics. In addition to observing basic professional ethics, we must also pay special attention to credibility.

According to legal provisions, it can be known that e-commerce involves legal issues such as basic rules of electronic transactions, intellectual property protection in e-commerce, e-commerce taxation, and privacy protection. The above is to bring you relevant knowledge about the legal and regulatory issues involved in e-commerce. If you do not understand anything or have other questions, you can consult a lawyer.