Face to Face is a character interview program on the news channel of China Central Television. The program adheres to the requirements of news, authority, attention and influence. It is face-to-face communication, heart-to-heart collision, recording history with dialogue and interpreting news with characters.
June 5438+October 2002 10, Phoenix Satellite TV tailored a talk show "Lu Yu You Yue" for Chen Luyu. In order to avoid conflicts on topics, Lu Yu You Yue takes "Tell Your Story" as the program purpose, leading the audience to visit people with special experiences, witness history together, think about life, point to life experiences and spiritual secrets, and listen to every touching story. In 2005, Lu Yu You Yue was revised, and the program was closer to life. In addition to stars and legends, ordinary people can also enter the studio, expanding the discourse resources and audience groups, and the program goes deep into the homes of ordinary people.
Second, the host function
Lu Yu You Yue and Face to Face both create programs according to the personality of the host, thus forming a unique program style.
Chen Luyu is kind, simple and sincere, giving the impression of being a "girl next door". ? Face to Face pursues people to interpret news and witness history. Although most of the interviewees are news figures, Wang Zhi is good at exploring their true feelings with clever interview methods. What's more commendable is that when interviewing dignitaries and celebrities, Wang Zhi did not praise them one-sidedly, but had a clear suspicion and balance. He always has an equal dialogue with the interviewees. This kind of equality should not only stay in words, but also come from the heart, just like when interviewing Wang Qishan, acting mayor of Beijing.
1. Topic selection
Chen Luyu is good at digging up little-known stories behind guests. Before the revision of Lu Yu You Yue, the interviewees were mostly people who could witness the history. They have a legendary life and wonderful stories, full of joys and sorrows of life; The revised Lu Yu You Yue broadens the topic space, puts ordinary people's extraordinary stories on TV, and allows ordinary people with stories to participate, which is helpful for the public to seek public discourse space.
For the "face to face" column, news and "people" are the key elements of the program. Interpreting news with "people" and showing "people" through news complement each other have become the biggest attraction of this column. In the process of communicating with controversial news figures, the ideological confrontation between the host Wang Zhi and the guests through question and answer undoubtedly attracts the audience's attention, and the audience can often enjoy the pleasure between their offense and defense.
2. Choice of dialogue style
Lu Yu You Yue is a narrative dialogue. Narrative conversation refers to the form of programs with storytelling as the content of conversation. The stories told all happened in real life, and they were all real things that the guests who came to the program experienced personally. In the interview, Chen Luyu will laugh because of the funny things of the guests, and feel sad because of the difficult past of the guests. She showed a natural, simple, lovely and lively side, and asked interesting and life-like questions. Chen Luyu often listens to guests quietly. She was in no hurry to interrupt. She just expresses her understanding of the other party at the right time, asks questions at the right time, lets the interviewee speak his mind and share the details of his life with everyone.
Face-to-face interviews are deepened by communication, and communication is vivid by asking questions. Therefore, in solving the question "Who will say?" (that is, grasp the topic), "Say what?" (that is, the subject matter), "How can I put it?" (that is, the style of the program) and other issues, a better "why?" (that is, verification and interpretation) as the foothold of the interview, in the face-to-face communication with news figures, we should dig out the news behind the news by asking questions, verify the truth that everyone understands at a glance from the side and the opposite side, and explore whether there are other possibilities; For the truth that is covered up, it is necessary to uncover the truth for the audience through layer-by-layer analysis.
3 The language patterns of the hosts are different.
The language patterns of the two hosts are quite different.
First of all, Lu Yu made more keynote speeches than Wang Zhi. There are roughly two kinds of statements: one is at the beginning of the program; Chen Luyu: Today, this guest reminds me of a story when I was a child? The other is a paragraph summary of the dialogue. For example, after Jet Li introduced the One Foundation, she said, "I believe that everyone must have a long or short accumulation process before doing something. I think this is the truth ... Jet Li has accumulated step by step to do such a thing today. " One of Lu Yu's representative works-the former gives a lyrical opening to the program, and the latter gives a soft landing to the dialogue. It fully embodies the humanization of the Lu-Yu appointment program.
On the contrary, Wang Zhi's program is not so easy, and it is typical to cut to the chase: Wang Zhi: "We have all heard about the relationship between Jet Li and the One Foundation, but I haven't heard how much money Jet Li has given to the One Foundation?" This "angered" Jet Li, and the conversation soon began. Different from Lu and Yu's "easy-to-summarize" statement, Renzhi's "statement" always refers to something, and its function is equivalent to a purposeful question.
Secondly, as far as the form of questions is concerned, the two hosts have their own advantages. Wang Zhi likes to ask new questions and start new topics. Lu Yu likes to ask questions at different levels, but the number of times he takes the initiative to ask questions is only half that of Wang Zhi, which is related to the different styles of the above two people.
Finally, there are great differences between the two hosts in teasing the guests, which is also due to the different language patterns caused by the different nature of their programs.
Third, the comparison of style orientation.
In talk shows, interview style is the prominent label of the program. It can make the program unique, stand out from the competition with other similar programs, and be favored by the vast audience. Because in a talk show, the host is often the core of the whole program, and the host's style often determines the style of the program. Therefore, Wang Zhi, who appeared as a "sharp reporter", and Lu Yu, who appeared as a "girl next door", became the symbols of the two programs to some extent.
1, "face to face" and "ask questions"
For the "face to face" column, news and "people" are the key elements of the program. Interpreting news with "people" and showing "people" through news complement each other have become the biggest attraction of this column. In the process of communicating with controversial news figures, the ideological confrontation between the host Wang Zhi and the guests through question and answer undoubtedly attracts the audience's attention, and the audience can often enjoy the pleasure between their offense and defense. Wang Zhi once said, "Asking questions is a shortcut to getting the truth." As a result, the spirit of questioning runs through the whole program, becoming the unique style of the column Face to Face, and also triggering a wonderful contest between the interviewer and the respondent.
2. The "Listening" Style of Lu Yu You Yue
The attraction of An Appointment between Lu and Yu is largely due to the high art of the host Lu Yu's "listening". She spent a lot of time listening in the program. After the question, Lu Yu listened to the interviewee quietly and intently, without interrupting or being impatient. Her listening made the guests feel respect and understanding, let the guests speak freely, and the audience was moved by their heartfelt words. But Lu Yu's listening is not sitting silently, but after each listening, she gets a lot of information and inspiration, then successfully asks questions, and finally lets the guests tell their life experiences and spiritual secrets.
Fourthly, the comparison of audience positioning.
Who is the program for and what does it bring to the audience? This is a must for any celebrity talk show. Specific to these two programs, Face to Face focuses on "showing humanity" and Meeting with Lu and Yu focuses on "enjoying emotions". Viewers with different viewing needs can choose independently. The prologue of the program is the key to attract and locate the audience. Let's take a look at the different opening styles of the two programs.
At the beginning of the program Face to Face with Professor Yi Zhongtian, a voice-over was used: "A few years ago in Yi Zhongtian,' Bo is not good, not expert, not high, not low'; Yi Zhongtian now' likes listening, understanding, remembering and using'. Admirers flocked to him, and critics showed him no mercy. What caused the Yi Zhongtian phenomenon? How long can this phenomenon last? " Speech is full of the desire to explore the truth and gain insight into human nature.
In Yi Zhongtian, a mad professor with an appointment in Luyu, Lu Yu begins by saying, "If I tell you that there is such a person who has his own groupies, fans who like him will talk about him enthusiastically on the Internet. He must wear sunglasses when he goes out, otherwise he will be recognized and someone will sign his name and take a photo with him. Then we said that this person is not a singer or a movie star, but actually a university professor. He is our hero Professor Yi Zhongtian today. " Subsequently, the program generally takes time as a clue to review Yi Zhongtian's life experience and emotional course, so that the audience can appreciate the life experience of the guests.
Fifth, the interaction between the two programs and the audience is also obviously different.
There is no live audience in Face to Face, and the interaction with the audience is completed by the way that the host tells the audience questions. For example, when visiting Yi Zhongtian, Wang Zhi relayed a netizen's question: "... such a statement is everywhere in Yi Zhongtian's books, and it is easy to mislead readers, treating vulgarity as fun and vulgarity as truth." Yi Zhongtian asked: "Is this the opinion of the audience or the opinion of scholars?" Wang Zhi answered truthfully. This way can not only throw sharp questions to the guests more objectively, but also meet the needs of the audience.
In the * * * style "Lu Yu You Yue", in order to make the interaction between the guests and the audience more direct, the program has set up a large number of live audiences of all classes and ages, making the atmosphere of the program more popular and beautiful. Because you can interview the audience's views on the guests on the spot and encourage the audience to ask questions to the guests. For example, when a female audience under the stage said that her screen name was "Love Zhongtian", Yi Zhongtian looked shy; When a child naively said, "I hate Cao Cao because he always attacks Zhuge Liang", it attracted laughter on stage and off stage, which could make the guests and the audience eliminate the sense of distance and make the program scene as warm and harmonious as a big family.
Knot? Language: Face to Face and An Appointment between Lu and Yu are two wonderful flowers in the TV garden. Although they have different orientations and styles, they all have their own characteristics, creating the audience myth of many celebrity talk shows today. Two programs, one focuses on "visiting" and the other focuses on "talking"; One is better at "exploring" and the other is better at "sharing". Different ideas, different contents and different styles of interviews make the audience see different aspects of the interviewed celebrities, meet the multi-level needs of the audience, and enrich the TV talk shows, exploring two different ways for their sustainable development. If the two kinds of programs can learn from each other's strong points, add human factors to the interview programs appropriately, and set controversial topics in a certain number of talk programs, the two kinds of programs will certainly be more mature and exciting while maintaining their own characteristics.