What should a novice in Wechat business do? How to find accurate customers? How to do a good job in WeChat marketing
are two problems. Let's talk about how to communicate with customers.
First, determine the other party's needs, know the other party's needs, and you can find the starting point for communication.
Second, prepare the communication goal, and judge the other party's gender, age, identity, life and other information through the target customer's avatar, personality signature and the content of friends circle. If the purpose is not clear, it means that you don't know what to say. Naturally, it is impossible for others to understand, and naturally you can't achieve the purpose of communication. We should also master the communication time. It is obviously inappropriate for you to talk to your communication partner when she is at work, or feeding her children, or busy packing and delivering goods.
Therefore, in order to achieve the communication effect, we must interact, both parties are online, we must grasp the communication time, the communication time and the communication methods. You know who to say, what to say, and when to say it, but you don't know how to say it, and it is still difficult to achieve the effect of communication.
communication is to use the language that the other party can understand-including words, intonation, images, data and cases. We can communicate effectively by observing these communication languages.
Let's talk about how to add friends to WeChat.
Garvey, look at nicknames.
You must understand a truth when looking for customers in Wechat business! The advantage of friend quality is far greater than the advantage of quantity! You can think so! When others take the initiative to add you, then he must want to buy your products or be an agent! And you take the initiative to add others, and when others hear that you are Wechat business, their first reaction is disgust! One person taking the initiative to add you is better than you adding 1 people! This is the charm of micro marketing!
First, the head portrait is attractive:
Try to change the head portrait to be simple and clean, which is related to the image of the product you made, or if you are too troublesome, at least write it clearly in your signature. Let's talk about identity again. Why do we talk about identity? Different people do different things and show different temperament. If you are determined to be a professional Wechat business, then your circle of friends is a window for your WeChat friends to get to know you and interact with you. You need to understand what kind of business customers need. The main motives for being a Wechat business are earning money and being afraid of being out of touch with society. Generally speaking, there are still pursuits that deserve praise. However, the circle of friends is often full of parents' shortcomings, complaints (complaining is almost a woman's nature) and a lot of disgusting chicken soup for the soul. There is nothing wrong with these, and some even cause * * *.
Second, have a thorough understanding of your own products:
The first step in Wechat business is to choose a good product, which must not be unheard of by others! Imagine that we will have more confidence in the explosive products and want to buy them in our hearts! Therefore, if the product is to explode, the second step is to know the efficacy of the product very well! It is best to use it yourself! In this way, when others come to ask you, you won't prevaricate and say it clearly, and you have used the product yourself and it has a certain effect! It will ensure that everyone who comes to ask your little friend to buy is likely! In this way, they will not only be your accurate customers but also become loyal fans!
Third, do a good job in the circle of friends:
As we all know, the circle of friends is the main battlefield of Wechat business! A good copy of the circle of friends can trigger the desire to buy! Everyone's circle of friends has many friends who are Wechat business, so your friend's copy will decide whether she will read your message or skim it! If your copy only contains product information and a few photos! Then your copy is only the fate of the latter! You need to find some funny jokes to catch your eye, or your own feelings, or the feedback from consumers! Must be a real feeling! In this way, every copy is popular, and if it works, will people who want to buy it still not buy it? Every friend in the circle of friends is your accurate customer source!
The above are some things that we should pay attention to as Wechat business. We also need to know how to attract fans instead of taking the initiative to add others. So what should we do?
first, wechat WeChat official account. There are many WeChat official account related to your products on WeChat. Among them, you should make some efforts to choose those collaborations with many fans, influential, formal and large reading, and write a soft article related to your products. Remember to be soft, and don't copy and paste it at a hundred degrees. Insert your own contact information in the article! In this way, the friends who have read the article will come to add you; Interested people will ask about your products; If it is better, it will recruit several generations/managers!
second, learn to use social software. When you have a certain number of friends, you can set up your own QQ group and WeChat group! According to their own products, into different groups! Of course, if you go in and sell your products, it is estimated that you will be blocked! Because many people hate this kind of behavior! After you go in, you can make friends with everyone, have a heart-to-heart talk and get familiar with them, and then you can upload some files. At this time, some people are familiar with you and need products in this area. One is that they trust you and will buy your products! Being a businessman, selling yourself first is the real success! In this way, in the long run, your accurate customers will not be less!
third, use the media. There are two ways here! One is to push/spread with friends in WeChat! The power of pushing/spreading each other is very great. How can you compare it with 1 people or even 3 people? Of course, here, I want to remind everyone that you should not trust any add-on software, almost all of which are deceptive! Too many Wechat business are eager for quick success and instant benefit, and have no idea! Haste makes waste. What our ancestors said is always true! These softwares are all added with zombie fans, which is useless! Learn to promote yourself and master a skill! In order to add friends and find customers for a long time! The other is that you can send soft articles to major forums and websites! If these are included by 1/degree! According to the search volume of netizens in China today! How can you have fewer customers?
In the era of Wechat business, it was the change of thinking mode! This is an era of getting rich in ideas. Whether you care or not, whether you believe or not, is an ironclad fact!