1, Tik Tok tags your live room with content.
For example, if your live room is a beautiful woman dancing, then its label must be male powder. If your live room is a live room selling goods and someone places an order, then the label of this live room will have the corresponding category label and shopping label.
Therefore, you should know how to label your live broadcast room with content. This label is also the preference label mentioned above. When selling goods, we must insist on selling goods. Don't sell live entertainment one day, goods one day, women's clothes one day and men's clothes one day.
2. The quickest and most accurate way to label the live broadcast room in Tik Tok is to vote for Qianchuan or push it at will.
Invest in similar talents and quickly gain the flow of peers. Usually put some money into a live broadcast and put a label on it for two or three games.
The live broadcast tag has a three-dimensional structure system.
They are basic tags, preference tags and transaction tags.
Basic label: user's gender, age, region and other basic information. In the live broadcast room with basic tags, the algorithm will provide user traffic that meets the basic tags.
As long as most live rooms are broadcast for more than a week, the algorithm will learn to find the basic label of the live room. At this time, you will find that users with mixed gender and age are beginning to become accurate.
Preference tag: it is mainly generated by the user's interaction behavior, that is, what kind of live broadcast room users like to interact with. In the live broadcast room with preference tags, you will find that users pushed in by the algorithm begin to like to stay and like it.
Transaction label: the transaction label includes the category of user's order, purchase frequency, customer unit price and other attributes. The live broadcast room with good transaction label is often the live broadcast room with accurate label. The conversion rate of such live broadcast rooms is often higher than that of peers.