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Why did Adidas sign Mitchell?
Mitchell's influence. Since 20 17 was selected by the Jazz, Mitchell has led the team to the NBA playoffs for five consecutive years, been selected as an NBA All-Star for three times, and won the honor of all-star dunk king in his rookie season. His outstanding performance won Mitchell the qualification to launch signature shoes, and also made Adidas gain great exposure and promoted the brand on the big platform. NBA stars signed by Adidas: McGrady signed a life-long contract with Adidas on April 30, 2002, Lillard Adidas provided Lillard with a contract of $ kloc-0/0 billion, Ross signed a contract of $8.5 billion with Adidas 12, and Harden signed a contract with Adi on April 20 15.