Creative 520 activity planning model 1 1, Taobao Tmall 520 activity purpose
1, grasp 520 to promote Taobao store to plan business opportunities, make customers feel fresh and stimulate consumption desire;
2. Increase the number of visits to Taobao stores to attract new customers;
3. Build the credibility of Taobao stores and enhance customer loyalty;
Second, Taobao Tmall 520 activity time
20xx May 10 (preferably ten days in advance) 20xx May 20th (ending on May 20th)
Third, Taobao Tmall 520 activity theme
I love you a little, enjoy the sweetness.
Fourth, Taobao Tmall 520 activity object
For female customers aged 20 to 30, and male users who want to express their feelings.
Verb (abbreviation of verb) Taobao Tmall 520 activity content
I love your heart and enjoy the sweet special exchange activities.
Buy a reality show, share the beauty and win a gift!
1, sharing is a prize: upload real pictures of baby trying on, write down your inner feelings and show off your beautiful legs.
(Everyone has a prize)
2. Lucky Advent Award (monthly 1)
3. Loyal customer award (end of year 1)
Sixth, Taobao Tmall 520 campaign promotion
1, key time for publicity: 2 days before the event; 0 days after 65438+520;
2. Publicity means: Once the target audience is determined, it will be spread through appropriate channels, such as Taobao Want Want message, signature document, baby topic, announcement, QQ, blog, Weibo, post bar, help, forum, WeChat, etc.
Seven, Taobao Tmall 520 pre-promotion work
1. Supply problem: determine the products to be promoted and prepare enough goods. Different products should be promoted in different ways. In addition, for discounted goods, for example, large products should be selected as promotional goods. During the promotion period, the sales of goods will be faster than usual, so adequate stocking is a guarantee.
2. Do a good job in after-sales service: the increase in order volume brings many after-sales service problems, and fully communicate and coordinate with customers to ensure the satisfaction of each customer.
3. Determination of customer groups: find suitable consumer groups and formulate targeted promotion programs.
If you are still confident in your writing ability, a love letter written on a particularly beautiful card and a bunch of roses will definitely leave an indelible impression on him or her. Never copy the award-winning love letter manual, but write your own love letter sincerely. As long as you write it yourself, it doesn't matter if you are naive. Brave lovers will be welcomed everywhere. Girls should not only have sweet words, but also meaningful gifts, which is the' double insurance' of love.
The whole activity is divided into four parts (matching activities are placed in the second and third parts):
The first part:
1. Go through the declaration of love.
Content: lovers witness the declaration of love together. This activity was held in _ _ _ _ _ _ _ Gui Hu.
Declaration of love under the leadership of the host, read the declaration of love and express your true feelings to the beloved. If you love him/her, let him/her know.
Content: Single men and women will give the prepared cards (with the names of the recipients anonymously written on them) to the host, and then the host will read them one by one and submit them to the recipients. Finally, the top three who received the most cards were summarized to perform programs for everyone.
Creativity: Through this activity, the person who receives the card can ask to know who sent the card, and temporarily sign up for the matching plan on the premise of mutual willingness.
the second part
[Activity object]: 5 couples (the quota can be adjusted according to the registration situation)
1. True feelings interactive design competition game, the game content includes:
(1) throwing hydrangea
Preparation: Provide 5 small baskets (beautifully packaged small baskets) and 50 balloons.
Rules of the game: two people are a group, one carries the basket and the other throws the ball. The basket lifter tried to catch the ball from the pitcher, and finally the final outcome was decided by the number of catches. This game mainly examines the cooperation ability of two people to see who finally comes home with a full load.
(2) Two hands: Both men and women hold a chopstick and hold table tennis at the same time. The winner is the person who holds the most balls in the specified time.
(3) Both husband and wife go home (20 minutes)
Ready: Ten balloons.
Rules of the game: Players come on stage, hand in hand, face to face, and Qi Xin works together to transport the balloon clamped on his chest from the starting point to the finishing point, and the winner takes the least time. See who is the most tacit husband and wife partner.
Prize: rose.
2. The tacit understanding test says that you love me.
Content: The host asked dozens of questions, such as what color your lp likes best, what your lg will do when he is in a bad mood, and then the couple guests wrote the answers on their boards. In the end, the most consistent answer is the most tacit couple.
The audience can ask other unsuccessful couples questions and answer any questions.
3. True Love Transmission-Bless lovers all over the world
Content: Lucky Star performs a big meal (20 minutes)
Preparation: Rules of the game: The electro-acoustic band beat drums rhythmically, and the audience handed flowers. If the drums fall behind, whoever plays the program can ask any couple/couple on the stage to perform a * * * * action.
the third part
[Activity object]: 5 pairs of temporary couples (the quota can be adjusted according to the registration situation)
L lovers' first edge: debut
Five pairs of guests (wearing masks) entered the venue in turn to introduce themselves and show their talents.
L lover's second edge: true love interaction
Boys and girls face each other, and each person asks two questions with different interests (you can specify specific objects). After the question is over, choose the most desirable person for the first time. If you can't successfully find someone you like or end your participation, you can also choose from friends and relatives.
L lover's third edge: * * * * string
Temporary tacit understanding between temporary couples ―― Boys and girls choose five pairs of temporary couples to participate in * * * * string;
Fashion design:
With newspapers, pins and other props as partners, design a suit and display it. Friends and relatives will judge the best design and model and present a rose.
Restrain husband and wife:
Tie the temporary couples back to back with red rope to see which one can feed each other candied fruit in the shortest time, which is sweet to my heart.
Beer-sucking game
Game props: several bottles of beer. Each player is equipped with two straws and a roll of transparent plastic.
Rules of the game: Temporary couples stand in front of the stage, and the host can start to suck beer under some orders, but the two straws must be connected with transparent glue. Whoever connects the straw in the shortest time and finishes the beer the fastest will win.
Super funny
Choose 4 friends and relatives from each group to ask questions to the guests, and no ventilation is allowed between them.
Everyone is different.
A, name another guest.
B, say an adjective at will
C. Name an action at will.
Ding, roll call at any time.
Putting four people together is to order the other person to do actions with the guests he supports.
For example, Wang, in distress situation, kissed for ten minutes.
I have the fourth side of my lover: the most romantic thing.
Finally, the male and female guests made another choice. If the pairing is successful, choose a way to express and give gifts to each other.
The fourth part:
Collective carnival:
The first wave: * * Chen Wenjing, dance, tonight, only you are the most swaying.
Soft lighting, beautiful music and graceful dancing make time freeze at this moment and lovers stop at that wave.
The second wave: the big release of love songs:
All the participants were divided into four groups and sang songs with the word "love".
The third wave: love flies.
After the party, all the participants came to the open space (to be determined), set off fireworks and made good wishes.
[Lucky Draw]
At the same time, during our activities, there will be many lottery activities running through it, and more surprises are waiting for you. I believe this warm Valentine's Day night will also bring you good luck.
Go through the lottery from beginning to end (mastered by the host)
From the third prize to the first prize
Preparation: opaque lottery box, 10 table tennis (numbers 0-9 in thick ink), lottery number (in duplicate, one for the audience), etiquette staff, and coordinating lottery guests.
[Cupid's blessing and gift]
The commentary is made by the host.
W: How can such a lively and romantic Valentine's Day party be without our lovely Cupid? If he passes by you, please don't be surprised, accept his Christmas gift full of good wishes!
M: Let's cherish the blessings in our hearts and hold the gifts in our hands. Let's feel the extraordinary moment that Valentine's Day brings you.
W: Because we get together, we share this happy time, because romantic Valentine's Day makes us carry endless blessings. May Cupid realize all our wishes tonight.
Where the applause is the warmest, the gifts are the richest. Come on, friends, please put down what you are doing for a while, stretch out your golden palm and silver palm and make a fortune. Applause!
Dressed as Cupid, the staff carried bags containing souvenirs and distributed them to the audience.
[Supplementary explanation]
1. Location: At present, Gui Hu International Conference Center is available.
2. The activity funds are tentatively set at 300 yuan per person.
3. Activity props: In addition to those used in the game, there are dozens of roses, small prizes, dance discs, fireworks and so on.
4. Activity operation: In the second and third parts, although the protagonist is a pair of guests, during the activity, activities aimed at other participants (that is, relatives and friends) can be interspersed to avoid silence, and some games can be added for reference.
5. Moderator: A man and a woman are recommended to fully mobilize the atmosphere at the scene.
6. I haven't thought of it yet. Let's see. ......
7. Reference game:
Air covers the sky (blowing balloons)
Rules of the game:
Four people in three groups at a time. Stand outside the limit line, blow up the balloon prepared in advance and tie the rope. Insert the foam board at the end after inserting the stick, and the winner is 15.
Proper preparation:
Small basket (for balloons, the company's current fruit basket can be replaced) 3; 75 balloons; Some ropes and 75 balloon poles; 3 foam boards.