Coincidentally, "Answer" has been wearing another series of sneakers he endorsed-the third generation-the Question series in several regular season games representing the Nuggets this season. How to change the owner of Iverson's "money way" has really become a problem for a time.
Personal signs may change.
Since Iverson's Reebok The Answer series came out, "I3" has become his personal logo. With Iverson's growing fame, "I3" has become an independent logo, just like Jordan's Flying Man logo. If Iverson no longer wears size 3, the logo of "i3" will lose its directionality immediately, and the brand value will naturally be greatly reduced. Whether it should continue to exist will have great variables.
According to the staff of Reebok in China, what Reebok needs to know now is: Will Iverson never wear No.3 again? As Answer's contract expires at the end of this season, it is still uncertain whether he will switch to another team or stay in Detroit. Once you switch to another team, Iverson has a great possibility to choose the No.3 position again; Even if he finally stays in Pistons, according to the regulations, he can wear the No.3 jersey next season, as long as No.3 stucky wants to. If so, Reebok may not abandon "I3", but temporarily design a logo for Iverson's signature shoes this season. If Iverson decides not to wear size 3, it is imperative to change his personal logo.
Unfortunately, a brand logo that has been used for 10 for many years has come to an abrupt end for this reason. Therefore, Reebok's attitude is clear: do everything possible to keep this intangible wealth. However, it is almost certain that the "i3" logo will bid farewell to Iverson this season.
The new sneakers have been postponed.
It's still unknown to change "I3", but it's confirmed to change Iverson's shoes this season.
The reporter got the news from Reebok China: Due to Iverson's transfer, all Iverson-related products originally scheduled to be listed in the first quarter of 2009 will be changed. The most important one is the answer 12. Due to the need of redesign and production, it is almost inevitable that the answer 12 will be released later, and it will become the latest shoe type of the answer.
Piston stars are generally low-key, and the color matching of their team's sneakers is almost invisible in the market; This time, people can at least buy shoes with piston color matching. Interestingly, just a few days before Iverson's transfer, Reebok's all-star answer 12 was just exposed on the Internet, and the color of sneakers was 80% similar to that of piston jerseys. After the transaction, someone said with a smile, simply modify it a little and let Iverson wear it. Murphy, is this really providence?